It is 4pm and the dinner crowd has yet to filter in, but already the place is buzzing.
Yummy mummies chink glasses, bathed in the last of the day’s rays streaming in through the glass façade, while early diners sit expectantly at the chef’s table, watching cooks working alongside them in the open kitchen and nibbling on freshly baked bread from the in-house bakery.
When La Serre opened its doors onto Sheikh Mohammed bin Rashid Boulevard in Downtown Dubai for the first time, it didn’t simply mark a new addition to the city’s thriving restaurant scene. The French bistro is that rare thing in the UAE: a home-grown restaurant that prides itself in showing off innovative cuisine rather than being part of an international chain with a team of cooks drafted in from around the world.
Instead, the head chef Izu Ani, the former executive chef of Dubai’s hugely successful La Petite Maison, came up with the idea for an all-day diner and was integral to every aspect of the design and menu, drawing on the Michelin-starred kitchens he has worked in over the past 20 years in France and Spain.
The result was the two-storey, eye-catching La Serre, with its striking exterior and inviting Parisian decor. Named after the French word for glasshouse, it is part of a growing trend of original restaurants, following in the footsteps of Okku, Comptoir 102 and Fraiche, and signalling a maturing dining scene.
“I wanted a place where you can have great breakfast and great bread and go on to have good food until midnight,” says Ani, 36.
“At La Petite Maison, I started something that I did not finish. I wanted to take things to a different level here.”
On word of mouth alone, La Serre was packed within weeks of opening. An almost 24-hour operation, its doors open at 6.30am to the enticing aroma of the first batch of bread from its giant steel ovens and stay open throughout lunch and dinner service until midnight. It was only recently that the workaholic Ani, a father-of-two, stopped coming in at 4am to supervise the bakers.
It is a remarkable achievement for the chef, who scraped four GCSEs before leaving school at 15 and was sacked from his first job at Greggs – a British bakery chain compared to McDonald’s for its omnipresence and high-fat content – because of his poor skills in counting change for customers.
But if he is anxious to oversee every aspect of his baby, it is little surprise for one who has worked so hard and against such adverse circumstances.
Born in Nigeria, he moved to Britain when he was five, living in the poverty-riddled north London district of Tottenham, more renowned for its gang culture and gun crime than its fine dining.
Ani admits he first became interested in cooking because his mother Stella Brown, who was raising them single-handedly by working two seamstress jobs, had more pressing concerns than feeding her five children.
“She worked long hours and took care of us in every other way but in terms of making meals, we had to help her because she was already working herself to the bone,” he says.
An academic failure, the only lessons he enjoyed were home economics, where he survived being ridiculed as the only boy in the class and took pride in taking home the fruits of his labour.
A job at Greggs followed but he only lasted two months. Even after studying for an additional maths qualification, he was turned away by the bakery chain a second time.
It steeled his determination and he secured a job in the cafe of David Lloyd fitness club, making salads and sandwiches for a year before signing up for a pastry-making course at Thames Valley University. A succession of jobs in country hotels followed before he joined the kitchens of the two Michelin-starred The Square in London’s Mayfair.
Despite rising to the role of chef de partie at 20, he says it was “brutal. I had never experienced that level of intensity and cooking and nearly quit four times”.
But watching langoustines arriving by helicopter from Scotland, where they were caught two hours earlier, gave him a taste for fine dining: “It was a privilege to work at that kind of level.”
He hungered to learn the art of classic cooking in its traditional home of France and over five years, Ani worked in a number of acclaimed restaurants, from the three Michelin-starred Auberge de l’Ill to the two Michelin-starred La Bastide Saint Antoine in the south of France. He also met his French wife Carine, a 27-year-old events organiser.
“French cuisine is the base of cooking,” says Ani, who is now fluent in French, Spanish, German and his native Igbo. “That was what was drilled into you. Even at The Square, everything had a French terminology.”
The impact of that time is clear at La Serre, where Ani makes his own yeast after being inspired by a baker in the mountains near Alsace.
And when he first came up with the notion of the restaurant, he spent a month with the “Mr Miyagi” of bakers at a Parisian boulangerie just to learn his secrets. “For a month, he killed me,” says Ani, who quit La Petite Maison in 2011. “I woke every day at 2am and had to wash his floors to show I was willing. That is what gave him the heart to let me in completely to what he does. He is the one who gave me the base of what we are doing now.” That intensity comes through in everything Ani does, from his meticulous attention to detail – he went to Italy to source his own blend of extra-virgin olive oil while one kind of oil is only used for one dish on the menu – to the scrutiny with which he oversees everything in the kitchen.
“Everything has to be about the pleasure of the customer,” says Ani. “If you don’t look at the smaller details, you overlook the bigger ones.”
He is not beyond experimental food; a nine-month stint in Spain in 2006, where he worked for free just to gain experience from notable restaurants such as Arzak, Mugaritz and Akelarre, taught him molecular gastronomy. When he returned to London as the head chef of the restaurant Vanilla, he introduced a tasting menu showcasing the techniques he had learnt.
A move to Dubai followed in September 2009 for the launch of La Petite Maison. Ani hopes his latest venture will inspire others to take up the baton and create more home-grown offerings.
“I wanted to create something from scratch,” he says.
“There are people who have made this place their home and, at the moment, this is my home, so I am going to give back to it with simple but great food.”
• La Serre is at Vida Downtown Hotel, Dubai. Call 04 428 6969 or visit www.laserre.ae
artslife@thenational.ae
MATCH INFO
Uefa Champions League semi-final, second leg result:
Ajax 2-3 Tottenham
Tottenham advance on away goals rule after tie ends 3-3 on aggregate
Final: June 1, Madrid
BUNDESLIGA FIXTURES
Saturday (UAE kick-off times)
Cologne v Union Berlin (5.30pm)
Fortuna Dusseldorf v Borussia Dortmund (5.30pm)
Hertha Berlin v Eintracht Frankfurt (5.30pm)
Paderborn v Werder Bremen (5.30pm)
Wolfsburg v Freiburg (5.30pm)
Bayern Munich v Borussia Monchengladbach (8.30pm)
Sunday
Mainz v Augsburg (5.30pm)
Schalke v Bayer Leverkusen (8pm)
COMPANY%20PROFILE%20
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Engine: 8.0-litre, quad-turbo 16-cylinder
Transmission: 7-speed auto
0-100kmh 2.3 seconds
0-200kmh 5.5 seconds
0-300kmh 11.6 seconds
Power: 1500hp
Torque: 1600Nm
Price: Dh13,400,000
On sale: now
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ARSENAL IN 1977
Feb 05 Arsenal 0-0 Sunderland
Feb 12 Manchester City 1-0 Arsenal
Feb 15 Middlesbrough 3-0 Arsenal
Feb 19 Arsenal 2-3 West Ham
Feb 26 Middlesbrough 4-1 Arsenal (FA Cup)
Mar 01 Everton 2-1 Arsenal
Mar 05 Arsenal 1-4 ipswich
March 08 Arsenal 1-2 West Brom
Mar 12 QPR 2-1 Arsenal
Mar 23 Stoke 1-1 Arsenal
Apr 02 Arsenal 3-0 Leicester
How to help
Donate towards food and a flight by transferring money to this registered charity's account.
Account name: Dar Al Ber Society
Account Number: 11 530 734
IBAN: AE 9805 000 000 000 11 530 734
Bank Name: Abu Dhabi Islamic Bank
To ensure that your contribution reaches these people, please send the copy of deposit/transfer receipt to: juhi.khan@daralber.ae
The specs
Engine: 1.5-litre turbo
Power: 181hp
Torque: 230Nm
Transmission: 6-speed automatic
Starting price: Dh79,000
On sale: Now
COMPANY PROFILE
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Total funding: Self funded
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Haircare resolutions 2021
From Beirut and Amman to London and now Dubai, hairstylist George Massoud has seen the same mistakes made by customers all over the world. In the chair or at-home hair care, here are the resolutions he wishes his customers would make for the year ahead.
1. 'I will seek consultation from professionals'
You may know what you want, but are you sure it’s going to suit you? Haircare professionals can tell you what will work best with your skin tone, hair texture and lifestyle.
2. 'I will tell my hairdresser when I’m not happy'
Massoud says it’s better to offer constructive criticism to work on in the future. Your hairdresser will learn, and you may discover how to communicate exactly what you want more effectively the next time.
3. ‘I will treat my hair better out of the chair’
Damage control is a big part of most hairstylists’ work right now, but it can be avoided. Steer clear of over-colouring at home, try and pursue one hair brand at a time and never, ever use a straightener on still drying hair, pleads Massoud.
ACL Elite (West) - fixtures
Monday, Sept 30
Al Sadd v Esteghlal (8pm)
Persepolis v Pakhtakor (8pm)
Al Wasl v Al Ahli (8pm)
Al Nassr v Al Rayyan (10pm)
Tuesday, Oct 1
Al Hilal v Al Shorta (10pm)
Al Gharafa v Al Ain (10pm)
The specs
Engine: 1.5-litre 4-cylinder petrol
Power: 154bhp
Torque: 250Nm
Transmission: 7-speed automatic with 8-speed sports option
Price: From Dh79,600
On sale: Now
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WHAT FANS WILL LOVE ABOUT RUSSIA
FANS WILL LOVE
Uber is ridiculously cheap and, as Diego Saez discovered, mush safer. A 45-minute taxi from Pulova airport to Saint Petersburg’s Nevsky Prospect can cost as little as 500 roubles (Dh30).
FANS WILL LOATHE
Uber policy in Russia is that they can start the fare as soon as they arrive at the pick-up point — and oftentimes they start it even before arriving, or worse never arrive yet charge you anyway.
FANS WILL LOVE
It’s amazing how active Russians are on social media and your accounts will surge should you post while in the country. Throw in a few Cyrillic hashtags and watch your account numbers rocket.
FANS WILL LOATHE
With cold soups, bland dumplings and dried fish, Russian cuisine is not to everybody’s tastebuds. Fortunately, there are plenty Georgian restaurants to choose from, which are both excellent and economical.
FANS WILL LOVE
The World Cup will take place during St Petersburg's White Nights Festival, which means perpetual daylight in a city that genuinely never sleeps. (Think toddlers walking the streets with their grandmothers at 4am.)
FANS WILL LOATHE
The walk from Krestovsky Ostrov metro station to Saint Petersburg Arena on a rainy day makes you wonder why some of the $1.7 billion was not spent on a weather-protected walkway.
Tips on buying property during a pandemic
Islay Robinson, group chief executive of mortgage broker Enness Global, offers his advice on buying property in today's market.
While many have been quick to call a market collapse, this simply isn’t what we’re seeing on the ground. Many pockets of the global property market, including London and the UAE, continue to be compelling locations to invest in real estate.
While an air of uncertainty remains, the outlook is far better than anyone could have predicted. However, it is still important to consider the wider threat posed by Covid-19 when buying bricks and mortar.
Anything with outside space, gardens and private entrances is a must and these property features will see your investment keep its value should the pandemic drag on. In contrast, flats and particularly high-rise developments are falling in popularity and investors should avoid them at all costs.
Attractive investment property can be hard to find amid strong demand and heightened buyer activity. When you do find one, be prepared to move hard and fast to secure it. If you have your finances in order, this shouldn’t be an issue.
Lenders continue to lend and rates remain at an all-time low, so utilise this. There is no point in tying up cash when you can keep this liquidity to maximise other opportunities.
Keep your head and, as always when investing, take the long-term view. External factors such as coronavirus or Brexit will present challenges in the short-term, but the long-term outlook remains strong.
Finally, keep an eye on your currency. Whenever currency fluctuations favour foreign buyers, you can bet that demand will increase, as they act to secure what is essentially a discounted property.
The specs
Engine: 2.0-litre four-cylinder turbo
Power: 268hp at 5,600rpm
Torque: 380Nm at 4,800rpm
Transmission: CVT auto
Fuel consumption: 9.5L/100km
On sale: now
Price: from Dh195,000
The biog
Favourite car: Ferrari
Likes the colour: Black
Best movie: Avatar
Academic qualifications: Bachelor’s degree in media production from the Higher Colleges of Technology and diploma in production from the New York Film Academy
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Israel Palestine on Swedish TV 1958-1989
Director: Goran Hugo Olsson
Rating: 5/5