Climate change protesters in Berlin. EPA
Climate change protesters in Berlin. EPA
Climate change protesters in Berlin. EPA
Climate change protesters in Berlin. EPA

Davos leaders launch plan that could reshape capitalism after coronavirus


Simon Rushton
  • English
  • Arabic

Business leaders have been urged to join an ambitious initiative to tackle the economic fallout of the coronavirus pandemic and change the face of capitalism.

The World Economic Forum is promoting the plan and its leaders cited the international co-operation shown during the coronavirus pandemic as proof a new collaborative approach could successfully draw global support.

The plan, called The Great Reset, would put long-term problems such as climate charge at the heart of policy-making and business decisions.

“We only have one planet and we know that climate change could be the next global disaster with even more dramatic consequences for humankind,” Klaus Schwab, the WEF executive chairman, said.

“We have to decarbonise the economy in the short window still remaining and bring our thinking and behaviour once more into harmony with nature.”

António Guterres, the UN Secretary-General, said: “The Great Reset is a welcome recognition that this human tragedy must be a wake-up call. We must build more equal, inclusive and sustainable economies and societies that are more resilient in the face of pandemics, climate change and the many other global changes we face.”

Britain’s Prince Charles helped launch The Great Reset project online on Wednesday as part of the build-up to the Davos 2021 forum, which could be a “unique opportunity” to focus on the future of society.

“We need to restore the balance with the natural world,” Prince Charles said on Wednesday.

  • A government health worker shows a Covid-19 test at the Roli Madeira riverside community in the southwest of Marajo Island, in the state of Para, Brazil. AFP
    A government health worker shows a Covid-19 test at the Roli Madeira riverside community in the southwest of Marajo Island, in the state of Para, Brazil. AFP
  • Marie Chevallier, Pauline Ducruet, Louis Ducruet, Camille Gottlieb, Princess Charlene of Monaco, Prince's Albert II of Monaco and Princess Stephanie, all wearing a protective facemask, attend the inauguration ceremony of the new Casino place, in Monaco as the Principality eases lockdown measures taken to curb the spread of the COVID-19 (the novel coronavirus). AFP
    Marie Chevallier, Pauline Ducruet, Louis Ducruet, Camille Gottlieb, Princess Charlene of Monaco, Prince's Albert II of Monaco and Princess Stephanie, all wearing a protective facemask, attend the inauguration ceremony of the new Casino place, in Monaco as the Principality eases lockdown measures taken to curb the spread of the COVID-19 (the novel coronavirus). AFP
  • A visitor looks at a polar bear swimming in the aquarium at the Hakkeijima Sea Paradise theme park in Yokohama which was reopened on June 1 after about 2 months of closure amid concerns over the spread of the COVID-19 novel coronavirus. AFP
    A visitor looks at a polar bear swimming in the aquarium at the Hakkeijima Sea Paradise theme park in Yokohama which was reopened on June 1 after about 2 months of closure amid concerns over the spread of the COVID-19 novel coronavirus. AFP
  • A customer wears a mini face mask during a treatment at the Waleerat beauty clinic after the Thai government eased isolation measures, amid the coronavirus disease (COVID-19) outbreak in Bangkok, Thailand. REUTERS
    A customer wears a mini face mask during a treatment at the Waleerat beauty clinic after the Thai government eased isolation measures, amid the coronavirus disease (COVID-19) outbreak in Bangkok, Thailand. REUTERS
  • People sit in deckchairs as they enjoy the sunshine on the beach in Brighton on the south coast of England following a further relaxation of the novel coronavirus COVID-19 lockdown rules. AFP
    People sit in deckchairs as they enjoy the sunshine on the beach in Brighton on the south coast of England following a further relaxation of the novel coronavirus COVID-19 lockdown rules. AFP
  • Ariel view showing stranded Bolivian citizens at a makeshift camp in front of Bolivia's consulate in Santiago waiting for a solution to their situation as the borders were closed due to the coronavirus COVID-19 pandemic. AFP
    Ariel view showing stranded Bolivian citizens at a makeshift camp in front of Bolivia's consulate in Santiago waiting for a solution to their situation as the borders were closed due to the coronavirus COVID-19 pandemic. AFP
  • Employees of the Laudamotion airline demonstrate after negotiations failed between the Vida trade union and Laudamotion owner Ryanair, in Vienna. The Vida trade union representing workers in the transport and service industries in Austria had refused to accept pay cuts for employees of the Laudamotion carrier hard hit by the coronavirus crisis. AFP
    Employees of the Laudamotion airline demonstrate after negotiations failed between the Vida trade union and Laudamotion owner Ryanair, in Vienna. The Vida trade union representing workers in the transport and service industries in Austria had refused to accept pay cuts for employees of the Laudamotion carrier hard hit by the coronavirus crisis. AFP
  • An inside view of the Uffizi gallery ahead of its reopening, in Florence, Italy. Florence's famed Uffizi gallery will reopen on 03 June 2020, with new security provisions to welcome visitors amid the ongoing COVID-19 coronavirus pandemic. EPA
    An inside view of the Uffizi gallery ahead of its reopening, in Florence, Italy. Florence's famed Uffizi gallery will reopen on 03 June 2020, with new security provisions to welcome visitors amid the ongoing COVID-19 coronavirus pandemic. EPA
  • A passenger is tested for COVID-19 by Health Ministry personnel at Quito's International Airport as Ecuador resumes domestic flights amid the novel coronavirus pandemic. AFP
    A passenger is tested for COVID-19 by Health Ministry personnel at Quito's International Airport as Ecuador resumes domestic flights amid the novel coronavirus pandemic. AFP
  • People are seen walking on the dried bed of Llwyn-on Reservoir as they enjoy the hot weather, following the outbreak of the coronavirus disease (COVID-19), Merthyr Tydfil, Wales, Britain. REUTERS
    People are seen walking on the dried bed of Llwyn-on Reservoir as they enjoy the hot weather, following the outbreak of the coronavirus disease (COVID-19), Merthyr Tydfil, Wales, Britain. REUTERS

The Great Reset manifesto calls for unprecedented international co-operation involving every industry, country and sector of society. The ideas would commit people to building a fairer economic and social system, with a new social contract centred on human dignity, social justice and where societal progress does not fall behind economic development.

Major global government and business leaders at the annual Davos summit will meet, virtually or in person, young leaders from 400 cities around the world.

All attendees will be asked for consensus on three unifying principles:

  • steer markets towards fairer outcomes with particular attention to fossil-fuel taxes and wealth taxes
  • ensure that investments advance shared goals, such as equality and sustainability
  • harness tech innovations to support the public good, in areas such as health and social challenges.

"These are unprecedented times. Every person on the planet has been impacted by coronavirus," Prince Charles said at the launch.
"The world came to a standstill and it became clear we did not have the answers to this threat.

“The threat of climate change is more gradual but still devastating. It’s ability to disrupt is greater than coronavirus."

Mr Schwab added: "We are in the middle of the most severe crisis. Now is a historic moment to shape the system if the post-Covid era.
"We have a chance … we can build a new social contract  patricularly integrating  the next generations.
"We can change to build in harmony with the natural world."

He added that if world leaders decided not to adopt major changes, then there would be more polarisation and unrest.