• Getting involved in a bit of a dust up. All photos courtesy Audi
    Getting involved in a bit of a dust up. All photos courtesy Audi
  • It's coming for you.
    It's coming for you.
  • Ship to shore.
    Ship to shore.
  • A spin through the sand.
    A spin through the sand.
  • On the mean streets of Dubailand.
    On the mean streets of Dubailand.
  • An eye for style.
    An eye for style.
  • Through palm and scrub.
    Through palm and scrub.
  • Neat, neat, neat.
    Neat, neat, neat.
  • Ready for lift off.
    Ready for lift off.
  • Might have to put your foot down if you want to make it up that hill.
    Might have to put your foot down if you want to make it up that hill.
  • Rear light show.
    Rear light show.
  • Box of tricks.
    Box of tricks.
  • Bridge quest.
    Bridge quest.
  • One of these is more capable on desert surfaces than the other.
    One of these is more capable on desert surfaces than the other.

Taut and sporty: the latest Audi A4 arrives in Middle East


Simon Wilgress-Pipe
  • English
  • Arabic

Audi has just released its new A4 in the Middle East and the men and women in the backroom have given it a new tauter and sportier look in a bid to make it distinct from its brothers and sisters.

The single-frame grille has been made broader and flatter, with horizontal lines emphasising the width at the front and rear of the vehicle, while the area above the fenders is a little more muscular than the previous model. It’s different but still gives an impression of Audi’s classic look.

Buyers can choose a standard suspension setup, or a sports version, both of which can be raised and lowered depending on the terrain and how hairy you want the ride to be.

Under the bonnet, Middle East buyers have a choice of four turbocharged engines with a 12-volt hybrid system. Their power outputs range from 110 kW (150 hp) to 260 kW (354 hp).

A high-resolution, MMI touch display with acoustic feedback, measuring 10.1 inches, replaces the functions of the previous manual control on the centre console.

And if exclusivity is your bag, Audi is offering a special Audi A4 quattro edition, with just 100 units being made available in the Middle East.

The A4 is in UAE showrooms now, with prices starting at Dh207,060.