Marie Kondo has single-handedly inspired the world to be tidy. Her book – The Life-Changing Magic of Tidying Up – and subsequent Netflix series – Tidying Up with Marie Kondo – have ignited the inner neatness of a generation, motivating them to reorganise, declutter, and all-round de-stress.
And it's not just our homes that are looking neater thanks to Kondo, she's also inspired a movement to clean up our digital lives, too. Fresh off the back of the series' release, a new app has been launched to help you tidy your Twitter feed.
Tokimeki Unfollow uses the basis of Kondo’s KonMari method, which encourages people to look at each item while they are tidying and ask themselves if it “sparks joy”. If the answer is no, Kondo argues the item should not be in your home. If it makes the cut, you are encouraged to thank the item for the enjoyment it’s given you.
The accounts can be sorted so you can read their bios, or see the order you followed people in, to help you make an informed decision. You are then encouraged to thank the tweets you’ve enjoyed in the past, or in this case, give them a like.
Former Facebook product designer Julius Tarng created the app after noticing his Twitter feed was clogged with content he didn’t care about. Speaking to Wired, he said: "This phrase—spark joy— it doesn’t mean get rid of anything that doesn’t make you happy," Tarng told the publication.
"On Twitter, if keeping up with activism or political issues is important to you, then you should keep those around. But if it's actually making you really sad, then maybe you make the decision to keep up with that on the New York Times rather than on Twitter."