After a month-long back and forth battle, Indian music production channel T-Series has finally unseeded Swede Felix Kjellberg, aka PewDiePie, as the most subscribed to channel on YouTube.
On March 26, T-Series took the lead with a massive 30,000 subscriber margin, and as of writing (March 31), T-Series's lead sits at around 100,000 subscribers.
Who are the competitors?
PewDiePie’s account was created in 2010 and focuses on comedy content as well as video game walk throughs. He became the most-subscribed user on YouTube in December 2013. His early videos focused on him reacting to frightening elements in horror games, but he quickly began incorporating other gaming and general comedy elements to his YouTube channel.
T-Series, on the other hand, is actually an older account that was created back in 2006: slow and steady, it turns out, wins the race. The music and film production company in India was founded by Gulshan Kumar in 1983 and uploads Bollywood music videos and film trailers.
Shifting influence
The battle has seen people through their weight behind the respective channels. Fellow YouTuber Justin Roberts reportedly brought a $1 million (Dh3.67m) billboard in Times Square to promote PewDiePie, while Jimmy Donaldson (also known as MrBeast) created a 12-hour video showing him saying “PewDiePie” 100,000 times.
One fan even created a Twitter account to show when the subscriber gap between the two had dropped below 20,000.
However, T-Series also had some big name backing, especially from Bollywood. Stars such as Salman Khan, Arjun Kapoor, John Abraham and Rajkummar Rao tweeted in support of the channel:
Who will reach the 100 million mark first?
With its lead ever growing, it looks like T-Series will be the first YouTube account to hit the milestone mark. Here are the other most popular YouTube channels that could compete for the ton:
1. T Series
2. PewDiePie
3. 5-Minute Crafts
4. Canal KondZilla
5. SET India
6. Justin Bieber
7. Cocomelon – Nursery Rhymes
8. WWE
9. Dude Perfect
10. HolaSoyGerman
UAE players with central contracts
Rohan Mustafa, Ashfaq Ahmed, Chirag Suri, Rameez Shahzad, Shaiman Anwar, Adnan Mufti, Mohammed Usman, Ghulam Shabbir, Ahmed Raza, Qadeer Ahmed, Amir Hayat, Mohammed Naveed and Imran Haider.
Other ways to buy used products in the UAE
UAE insurance firm Al Wathba National Insurance Company (AWNIC) last year launched an e-commerce website with a facility enabling users to buy car wrecks.
Bidders and potential buyers register on the online salvage car auction portal to view vehicles, review condition reports, or arrange physical surveys, and then start bidding for motors they plan to restore or harvest for parts.
Physical salvage car auctions are a common method for insurers around the world to move on heavily damaged vehicles, but AWNIC is one of the few UAE insurers to offer such services online.
For cars and less sizeable items such as bicycles and furniture, Dubizzle is arguably the best-known marketplace for pre-loved.
Founded in 2005, in recent years it has been joined by a plethora of Facebook community pages for shifting used goods, including Abu Dhabi Marketplace, Flea Market UAE and Arabian Ranches Souq Market while sites such as The Luxury Closet and Riot deal largely in second-hand fashion.
At the high-end of the pre-used spectrum, resellers such as Timepiece360.ae, WatchBox Middle East and Watches Market Dubai deal in authenticated second-hand luxury timepieces from brands such as Rolex, Hublot and Tag Heuer, with a warranty.
Ms Yang's top tips for parents new to the UAE
- Join parent networks
- Look beyond school fees
- Keep an open mind
UAE currency: the story behind the money in your pockets
About%20My%20Father
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Surianah's top five jazz artists
Billie Holliday: for the burn and also the way she told stories.
Thelonius Monk: for his earnestness.
Duke Ellington: for his edge and spirituality.
Louis Armstrong: his legacy is undeniable. He is considered as one of the most revolutionary and influential musicians.
Terence Blanchard: very political - a lot of jazz musicians are making protest music right now.
The specs
- Engine: 3.9-litre twin-turbo V8
- Power: 640hp
- Torque: 760nm
- On sale: 2026
- Price: Not announced yet
How much do leading UAE’s UK curriculum schools charge for Year 6?
- Nord Anglia International School (Dubai) – Dh85,032
- Kings School Al Barsha (Dubai) – Dh71,905
- Brighton College Abu Dhabi - Dh68,560
- Jumeirah English Speaking School (Dubai) – Dh59,728
- Gems Wellington International School – Dubai Branch – Dh58,488
- The British School Al Khubairat (Abu Dhabi) - Dh54,170
- Dubai English Speaking School – Dh51,269
*Annual tuition fees covering the 2024/2025 academic year
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Housed on the same site as the original Africa Hall, which first hosted an Arab-African Symposium in 1976, the newly renovated building will be home to a think tank and postgraduate studies hub (it will offer master’s and PhD programmes). The centre will focus on both the historical and contemporary links between Africa and the Gulf, and will serve as a meeting place for conferences, symposia, lectures, film screenings, plays, musical performances and more. In fact, today it is hosting a symposium – 5-plus-1: Rethinking Abstraction that will look at the six decades of Frank Bowling’s career, as well as those of his contemporaries that invested social, cultural and personal meaning into abstraction.
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Date started: 2013
Founder/CEO: Othman Al Mandhari
Based: Muscat, Oman
Sector: Additive manufacturing, 3D printing technologies
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Released: 2017
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Sector: Sales, Technology, Conservation
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