Iraqis check out books sold by a vendor in central Baghdad, April 22, during the coronavirus pandemic. Sabah Arar/ AFP
Iraqis check out books sold by a vendor in central Baghdad, April 22, during the coronavirus pandemic. Sabah Arar/ AFP
Iraqis check out books sold by a vendor in central Baghdad, April 22, during the coronavirus pandemic. Sabah Arar/ AFP
Iraqis check out books sold by a vendor in central Baghdad, April 22, during the coronavirus pandemic. Sabah Arar/ AFP

Why books and films about outbreaks are surging


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On April 28, Pulitzer Prize-winning journalist Lawrence Wright's first novel, The End of October, was published, dropping silently into my Kindle reader because it was on pre-order. There is every chance the novel, though not an especially good read, will sell well. For, it is seen as prescient in a world afflicted by Covid-19.

Set in a global pandemic caused by an unknown virus, the book depicts some of the events that are now part of daily coronavirus news bulletins around the world: infection super-spreaders; city-wide quarantines; closed borders; arrested international travel; overwhelmed health systems; shortages of protective gear and ventilators; a falling stock market; empty supermarket shelves; and the race to find a vaccine amid warnings of a coming second wave of infections.

The novel was written long before the coronavirus outbreak but has been published while the pandemic continues to take its toll. Any interest in it is of a piece with an observable trend. Ever since countries went into lockdown, there has been a spike in the consumption of books and films about plagues.

Late last month, Reading Agency, a British charity, published data highlighting the rising sales of books about the spread of viruses and disease. In early March, publishers reported booming demand for fictional stories featuring pestilence.

They make for a diverse pile. It includes Daniel Defoe's A Journal of the Plague Year, a vivid, nearly 300-year-old account of London under siege from disease; Jose Saramago's 1995 novel Blindness, about a city hit by a mysterious epidemic of sight loss; Stephen King's 1978 The Stand, which depicts a world decimated by a superflu; and Dean Koontz's The Eyes of Darkness, whose 1989 iteration had a "Wuhan-400" lab-engineered bioweapon that ate away at brain tissue. The "Wuhan-400" has fed conspiracy theories in the current pandemic.

Meanwhile, there is increased mention of Emily St John Mandel's Station Eleven, a 2014 post-pandemic novel about a Shakespeare troupe's attempt to survive.

It would make sense if most people were to seek a distraction from the scourge, rather than to immerse themselves in it via various forms of entertainment

In late February, Albert Camus' The Plague was flying off bookshelves, along with dried pasta and toilet paper, and Penguin publishers were rushing through a reprint of its English translation.

The novel’s sales tripled in Italy, bizarrely pushing it into the country’s list of top 10 bestsellers 73 years after it was first published. France registered a 300 per cent increase in sales compared to last year.

The fascination with fictionalised takes on disease seems to go beyond novels.

An eight-year-old video game, Plague Inc, about a pandemic that kills half of humanity became immensely popular in China just as it went into lockdown.

The 2011 film Contagion rose from 270th to number two on Warner Bros' most-watched list.

Newspapers have been issuing coronavirus must-see guides for the season of self-isolation.

They include The Masque of the Red Death, the 1964 movie version of the 19th century Edgar Allan Poe story about pestilence and self-isolation; The Andromeda Strain, based on the Michael Crichton novel about an alien virus; Outbreak, about a new viral hemorrhagic disease in a small American town, and 12 Monkeys, which has Brad Pitt time-travelling to the 1990s to identify the origins of a pandemic that nearly wiped out humans.

Healthcare workers pick up books donated to the field hospital of Hotel Catalonia Fira in Barcelona, April 23, 2020. Josep Lago / AFP
Healthcare workers pick up books donated to the field hospital of Hotel Catalonia Fira in Barcelona, April 23, 2020. Josep Lago / AFP

Why is this happening? It would make sense if most people were to seek a distraction from the scourge, rather than to immerse themselves in it via various forms of entertainment.

But there has always been a certain logic in seeking out ways to engage with our deepest fears.

As the author Anthony Horowitz recently noted, “We look to fiction to try to make sense of the real world”. And perhaps nothing is more real to us than the three greatest existential threats perceived to humanity: pandemics, climate change and nuclear weapons.

All three have long been popular subjects for storytellers.

In the half-century after the Second World War, the threat of nuclear devastation and a third world war dominated a certain popular strand of fiction. When the Soviet Union collapsed, nuclear apocalypse fell off the list of marketable sci-fi and speculative fiction.

In the past two decades, climate change fiction or cli-fi started to gain ground. It is thought to have properly started with Cormac McCarthy's 2006 novel The Road, which linked the boomer generation's fear of nuclear war to its new terror of bequeathing an uninhabitable planet to its children.

From there, cli-fi had a steady progression of successes, not least an empty, flooded London in Megan Hunter's The End We Start From, to last year's The Wall by John Lanchester, an environmental fable about rising sea levels and Britain's carefully policed coastal structure, designed to hold back the tides and all migrants.

Cli-fi seemed to be on a roll until the coronavirus crisis and it will revert to pole position sooner rather than later. But for now, Covid-19 has reawakened the perennial fear of fatal disease and sparked interest in fictional tales about it.

Elena Banaseanu cleans and disinfects the books of the Antonio Machado bookstore on May 04, Madrid, Spain. Carlos Alvarez / Getty
Elena Banaseanu cleans and disinfects the books of the Antonio Machado bookstore on May 04, Madrid, Spain. Carlos Alvarez / Getty

According to Professor Timothy Morton, a philosophy professor who explores the intersection of object-oriented thought and ecological studies, the fascination with plague stories is partly to do with “hyperobjects”, entities and phenomena so enormous they are hard to reduce to an easily understood narrative.

Accordingly, we try and find a story that will explain some part of what is occurring.

But there is also another, more hopeful aspect of reading novels or watching films about contagion. They show that a pandemic too will end, serving as both a warning and an inspiration.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Roll of honour 2019-2020

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UAE Division One
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UAE Division Two
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Runners up: RAK Rugby

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