At this point, it's easier to name the celebrities who haven't launched a beauty brand in the past couple of years, than reel off all those who have. But the latest star rumoured to be stepping into the world of beauty is one to get excited about.
Harry Styles is thought to be launching his own cosmetics and fragrance line. A private limited company registered on May 25 called Please As Holdings Limited lists both Styles and long-time executive assistant Emma Spring as directors.
The company lists its purpose as wholesale perfume and cosmetics, leading many fans to speculate Styles could launch a line of gender-neutral fragrances, as well as beauty products.
He'd be in good company, following in the footsteps of fellow musicians Rihanna, Selena Gomez and Jennifer Lopez, who have all successfully launched product lines.
While Styles is yet to officially confirm that a beauty line is on the way, he has been known to experiment with looks over the years, and challenge gender norms when it comes to his personal style.
In one of his most memorable cover shoots for Paper magazine in March 2020, the former One Direction star sported a full face of make-up, with bronzer, eye shadow and eyeliner.
Naturally, Styles’s fans are more than a little excited at the concept.
“Harry is making a beauty line PLS IM DYINGGGG I think it’s called S.H.E ‘Styles Harry Edward’,” wrote Twitter user Lelia Salvatore.
“Harry is launching a beauty brand? I can't wait to hear people say 'I'm wearing _ by Harry Styles' OH MY GOD,” wrote another user.
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Read more:
16 celebrities with their own beauty lines: from Halsey's About-Face to Rihanna's Fenty
Dubai make-up artist Mohammed Hindash to launch new cosmetics brand
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more from Janine di Giovanni
The bio
Favourite book: Peter Rabbit. I used to read it to my three children and still read it myself. If I am feeling down it brings back good memories.
Best thing about your job: Getting to help people. My mum always told me never to pass up an opportunity to do a good deed.
Best part of life in the UAE: The weather. The constant sunshine is amazing and there is always something to do, you have so many options when it comes to how to spend your day.
Favourite holiday destination: Malaysia. I went there for my honeymoon and ended up volunteering to teach local children for a few hours each day. It is such a special place and I plan to retire there one day.
The bio:
Favourite film:
Declan: It was The Commitments but now it’s Bohemian Rhapsody.
Heidi: The Long Kiss Goodnight.
Favourite holiday destination:
Declan: Las Vegas but I also love getting home to Ireland and seeing everyone back home.
Heidi: Australia but my dream destination would be to go to Cuba.
Favourite pastime:
Declan: I love brunching and socializing. Just basically having the craic.
Heidi: Paddleboarding and swimming.
Personal motto:
Declan: Take chances.
Heidi: Live, love, laugh and have no regrets.
Tips for SMEs to cope
- Adapt your business model. Make changes that are future-proof to the new normal
- Make sure you have an online presence
- Open communication with suppliers, especially if they are international. Look for local suppliers to avoid delivery delays
- Open communication with customers to see how they are coping and be flexible about extending terms, etc
Courtesy: Craig Moore, founder and CEO of Beehive, which provides term finance and working capital finance to SMEs. Only SMEs that have been trading for two years are eligible for funding from Beehive.
