16 celebrities with their own beauty lines: from Halsey's About-Face to Rihanna's Fenty

As US singer Halsey reveals her highly anticipated new make-up collection, we reveal some of the best celebrity-owned ranges on the market

American singer Halsey this month unveiled About-Face, a make-up line featuring a range of foundations, blushes, shadows and fixing sprays available to pre-order now. Instagram

Selena Gomez, Rare Beauty: Gomez launched her beauty brand in September 2020, releasing a range of inclusive foundations and concealers, along with eyeshadow palettes, liners and sprays. One per cent of all sales go towards the Rare Impact Fund, raising money for mental health services. Instagram

Jennifer Lopez capitalised on being celebrated for her incredible skin by launching JLo Beauty on January 1, 2021. Her range includes serums, face masks, moisturisers and cleansers, and she's also set to release a line of dietary supplements. Instagram

Salma Hayek, Nuance: The actress and producer teamed up with US pharmacy chain CVS to create a make-up and beauty range she says was three years in development. 'I never cleanse my skin in the morning,' she said of her skincare routine. 'My grandmother taught me that at night your skin replenishes all the things you lost during the day.' Instagram

Tracee Ellis Ross, Pattern Beauty: Diana Ross’s actress daughter is the brains behind Pattern Beauty, a haircare line for black hair which consists of a shampoo, conditioner and serum, as well as styling products and hair tools. Instagram

Elle Macpherson, WelleCo: The Australian supermodel joined forces with nutritionist Dr Simone Laubscher to create a wellness brand in 2014. As well as a skincare line, the brand also branched out into protein powders and sleep teas. Instagram

Kesha, Kesha Rose Beauty: The ‘Tik Tok’ singer teamed up with beauty brand HipDot to create her own vegan collection. The limited launch of four products features an eyeshadow palette, lipstick and gloss duo, and sets which also include eyeliners. Instagram

Madonna, MDNA Skin: 'For me, confidence, loving yourself and feeling good about yourself are the first secrets to beauty,' says the Material Girl. Eschewing make-up, Madonna’s range is purely skincare, featuring a face roller, eye serum, mists, masks, creams and more. Instagram

Miranda Kerr, Kora Organics: The Australian Victoria’s Secret model was ahead of the game when she launched her organic cosmetics range back in 2009. The collection's bestsellers include Noni Glow Face Oil, Turmeric Brightening and Exfoliating Mask, and the Balancing Rose Mist. Instagram

Lady Gaga, Haus Laboratories: The actress and singer made all her Little Monsters happy when she launched her own beauty brand in September 2019. 'The last thing the world needs is another beauty brand,' she said of the launch, 'but that’s too bad.' Instagram

Rihanna, Fenty Beauty: The ‘Shut Up and Drive’ singer shook up the cosmetics industry when she launched Fenty in 2017 with a large range of foundation colours to be as inclusive as possible. 'I love the Killawatt highlighter because you can use it in so many ways,' she says of her favourite product. Instagram

Victoria Beckham, Victoria Beckham Beauty: The former Spice Girl’s range is based on the concept of ‘clean beauty’, meaning products are toxin-free and environmentally friendly. As well as cosmetics including the aptly named ‘Posh' lipstick, there are serums and moisturisers in the line. Instagram

Millie Bobby Brown, Florence by Mills: The British ‘Stranger Things’ star’s vegan and affordably priced range features products including shimmering body glitter, cream blush, tinted moisturiser and peel-off masks. Instagram

Cindy Crawford, Meaningful Beauty: Like Madonna, the former supermodel has shied away from creating a make-up line in favour of coming up with a compact range of anti-ageing beauty products using melon leaf stem cell technology. Instagram

Kylie Jenner, Kylie Cosmetics: The billion-dollar brand might have been born out of Kylie claiming her surgery-plumped pout was due to clever use of lip liner, but since then it’s become a cosmetics juggernaut. 'I was passionate about make-up and lips and lipsticks,' she said. 'It’s been a real love of mine for as long as I can remember.' Instagram

Drew Barrymore, Flower Beauty: The actress turned talk show host launched her affordable cosmetics range in US megastore Walmart. 'I think skincare and taking care of yourself is incredibly important, but I am so happy to embrace getting older,' she said of her beauty philosophy. Instagram

Live shows may be few and far between, but American singer Halsey proved she's been busy during the pandemic with the upcoming launch of her new make-up brand, About-Face.

With the range of cosmetics available to buy from Monday, January 25, the 10-piece collection can be pre-ordered, and includes lip and eye colours, a setting spray, blending sponge and two cosmetic bags, with prices between $14 and $32.

Fans have also been quick to point out that the initials of About-Face, AF, are the same initials as Halsey’s real name, Ashley Frangipane.

"I always feel the most free when I am creating looks without following any rules," the Without Me singer, 26, said of her first foray into the cosmetics industry. "The beauty industry has norms, but I want to encourage people to challenge those standards and allow things to be imperfect and fun."

The Grammy-nominated star is just the latest in a long line of celebrities who have launched their own beauty brands. Most recently, Jennifer Lopez, who first dipped her toe in the beauty market back in 2002 with her best-selling fragrance Glow by JLo, launched JLo Beauty on Friday, January 1, offering products with an anti-ageing slant.

“This isn’t just a passion project, this is a 30-year dream,” she announced on Instagram of her range, which includes serums, face masks, moisturisers and cleansers. She’s also set to release a line of dietary supplements.

From Drew Barrymore's affordably priced Flower Beauty to Kylie Jenner's billion-dollar Kylie Cosmetics brand, we reveal the celebrity-owned beauty brands for your next beauty splurge.

Scroll through the gallery above to discover the celebrity ranges you can try for yourself …