16 celebrities with their own beauty lines: from Halsey's About-Face to Rihanna's Fenty

As US singer Halsey reveals her highly anticipated new make-up collection, we reveal some of the best celebrity-owned ranges on the market

Live shows may be few and far between, but American singer Halsey proved she's been busy during the pandemic with the upcoming launch of her new make-up brand, About-Face.

With the range of cosmetics available to buy from Monday, January 25, the 10-piece collection can be pre-ordered, and includes lip and eye colours, a setting spray, blending sponge and two cosmetic bags, with prices between $14 and $32.

Fans have also been quick to point out that the initials of About-Face, AF, are the same initials as Halsey’s real name, Ashley Frangipane.

"I always feel the most free when I am creating looks without following any rules," the Without Me singer, 26, said of her first foray into the cosmetics industry. "The beauty industry has norms, but I want to encourage people to challenge those standards and allow things to be imperfect and fun."

The Grammy-nominated star is just the latest in a long line of celebrities who have launched their own beauty brands. Most recently, Jennifer Lopez, who first dipped her toe in the beauty market back in 2002 with her best-selling fragrance Glow by JLo, launched JLo Beauty on Friday, January 1, offering products with an anti-ageing slant.

“This isn’t just a passion project, this is a 30-year dream,” she announced on Instagram of her range, which includes serums, face masks, moisturisers and cleansers. She’s also set to release a line of dietary supplements.

From Drew Barrymore's affordably priced Flower Beauty to Kylie Jenner's billion-dollar Kylie Cosmetics brand, we reveal the celebrity-owned beauty brands for your next beauty splurge.

Scroll through the gallery above to discover the celebrity ranges you can try for yourself …