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Abu Dhabi, UAEFriday 26 February 2021

Dubai make-up artist Mohammed Hindash to launch new cosmetics brand

The painter-turned-beauty mogul lives in the UAE

Mohammed Hindash has launched his own cosmetics line. AFP
Mohammed Hindash has launched his own cosmetics line. AFP

Renowned celebrity make-up artist Mohammed Hindash has announced the launch of his own cosmetics label.

In a post on Instagram on Sunday night, the beauty mogul revealed the logo for Hindash Cosmetics. "Years in manifestation, I can now finally share the birth of my brand," he wrote in the caption. "Are you ready for an internal beauty intervention?"

While more information on the new brand will be revealed in the coming days, a statement says the label will "provide Hindash followers with an innovative and timeless product line, which Hindash himself has developed through years of [research and development], visualisation and manifestation".

It will officially launch in March.

Who is Mohammed Hindash?

The Jordanian painter-turned-make-up artist was born and raised in Dubai. He graduated with a degree in visual communication from the American University in Dubai, before he started his journey in the beauty industry on YouTube, with a channel that now has more than 68 million views and 1.7 million-plus subscribers.

He has worked in the worlds of make-up artistry and beauty photography, having collaborated with renowned celebrities such as Naomi Campbell, Lindsay Lohan, Chanel Iman and Mona Zaki.

He also teamed up with Mac Cosmetics to create a limited-edition lipstick, which sold out globally in minutes.

In 2020, he became the first man to grace the cover of Cosmopolitan Middle East and was named as one of Esquire’s BestDressed Men in the region in 2018.

Anyone interested in the launch can sign up to receive more details at www.hindash.com.

Updated: February 22, 2021 12:16 PM

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