The wacky ideas that helped the rich make $1.2 trillion in 2019

The Baby Shark song, junkyard sales and Kylie Jenner's cosmetics line are among the unusual ways to make a fortune

In this Sept. 29, 2019, file photo, a fan wears a shark hat as Washington Nationals' Gerardo Parra comes up to bat in the eighth inning of a baseball game against the Cleveland Indians at Nationals Park in Washington. Creators of the viral video “Baby Shark,” whose “doo doo doo” song was played at the World Series in October, are developing a version in Navajo. (AP Photo/Andrew Harnik, File)
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The leveraging of a giant social-media presence, a catchy tune about a family of sharks and a burgeoning collection of junkyards are just a few of the curious ways that helped make 2019 a fertile year for fortunes to blossom around the world.

Kylie Jenner became the youngest self-made billionaire this year after her company, Kylie Cosmetics, signed an exclusive partnership with Ulta Beauty. She then sold a 51 per cent stake for $600 million (Dh2.2 billion) to French cosmetics giant Coty.

NEW YORK, NY - NOVEMBER 18: Kylie Cosmetics are displayed at Ultra beauty on November 18, 2019 in New York City. Kylie Cosmetics has sold a controlling stake to Coty Inc for a reported $600 Million. Coty Inc plans to buy 51% and the controlling share of Kylie Cosmetics, valuing it at $1.2 billion. Kylie Jenner will remain the public face of the brand.   David Dee Delgado/Getty Images/AFP
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It has been almost two months since the Washington Nationals captured their first World Series championship, but people around the world are still singing along to the baseball team’s adopted rallying cry: “Baby Shark, doo-doo doo-doo doo-doo.” The Korean family that helped popularise the viral earworm are now worth about $125m.

Even car wrecks proved to be a treasure trove. Willis Johnson, the gold-chain-wearing Oklahoma native who founded Copart, has amassed a $1.9bn fortune by building a network of junkyards to sell damaged autos.

The emergence of atypical fortunes underscores just how much money the uber-rich accumulated in 2019.

And the richer they were at the start of the year, the richer they got. The world’s 500 wealthiest people tracked by the Bloomberg Billionaires Index added $1.2 trillion, boosting their collective net worth 25 per cent to $5.9tn.

Such gains are sure to add fuel to the already heated debate about widening wealth and income inequality. In the US, the richest 0.1 per cent control a bigger share of the pie than at any time since 1929, prompting some politicians to call for a radical restructuring of the economy.

“The hoarding of wealth by the few is coming at the cost of peoples’ lives,” representative Alexandria Ocasio-Cortez, a self-described democratic socialist, said in a December 12 tweet as the UK began to vote in the recent general election.

Still, the defeat of Britain’s socialist opposition leader Jeremy Corbyn, whose campaign included attacks on billionaires and calls to “rewrite the rules of our economy", gave an added boost to mega-fortunes.

Leading the 2019 gains was France’s Bernard Arnault, who added $36.5bn as he rose on the Bloomberg index to become the world’s third-richest person and one of three centibillionaires — those with a net worth of at least $100bn.

In all, just 52 people on the ranking saw their fortunes decline on the year.

(FILES) In this file photo taken on April 24, 2018 Amazon CEO Jeff Bezos and his wife MacKenzie Bezos  poses as they arrive at the headquarters of publisher Axel-Springer where he will receive the Axel Springer Award 2018 in Berlin. Amazon founder Jeff Bezos, rated the world's wealthiest person, announced on January 9, 2019 on Twitter that he and his wife Mackenzie Bezos were divorcing after a long separation. "We want to make people aware of a development in our lives," Jeff Bezos, 54, and MacKenzie Bezos, 48, said in joint statement posted to Bezos' Twitter feed.
 / AFP / dpa / JORG CARSTENSEN

Amazon.com‘s Jeff Bezos was down almost $9bn, but that drop is because of his divorce settlement with MacKenzie Bezos. The e-commerce titan is still ending the year as the world’s richest person after Amazon shares jumped on Thursday. The company reported a ‘record breaking’ holiday season with billions of items shipped and “tens of millions” of Amazon devices like the Echo Dot sold.

How the year fared for the 0.1 per cent

2019 winners

• The 172 American billionaires on the Bloomberg ranking added $500bn, with Facebook’s Mark Zuckerberg up $27.3bn and Microsoft co-founder Bill Gates rising $22.7bn.

• Representation from China continued to grow, with the nation’s contingent rising to 54, second only to the US. He Xiangjian, founder of China’s biggest air-conditioner exporter, was the standout performer as his wealth surged 79 per cent to $23.3bn.

• Russia’s richest added $51bn, a collective increase of 21 per cent, as emerging-market assets from currencies to stocks and bonds rebounded in 2019 after posting big losses a year earlier.

2019 Declines

• Rupert Murdoch’s personal fortune dropped by about $10bn after proceeds from Walt Disney’s purchase of Fox assets were distributed to his six children, making them billionaires in their own right.

• Interactive Brokers Group’s Thomas Peterffy saw his wealth slump by $2.1bn as investors weighed a reshaped competitive landscape for brokerage businesses after rival Charles Schwab eliminated commissions and agreed to buy TD Ameritrade Holding.

• WeWork’s Adam Neumann saw his fortune implode — at least on paper — as the struggling office-sharing company’s valuation dropped to $8bn in October from an estimated $47bn at the start of the year. Still, SoftBank Group’s rescue package left Mr Neumann’s status as a billionaire intact.

New billionaires

• The beverage White Claw, the “hard seltzer” that was the hit of the summer among millennials, helped boost Anthony von Mandl’s net worth to $3.6bn.

• Mastering the art of fast-food deliveries proved rewarding for Jitse Groen, whose soaring Takeaway.com lifted his wealth to $1.5bn.

• The popularity of soy milk gave eight members of Hong Kong’s Lo family a combined $1.5bn.

Despite the widespread gains, plenty of the world’s richest people may be happy to wave farewell to 2019. The year included messy details of the Bezos divorce and the Jeffrey Epstein saga, which enveloped a who’s who of financiers and entrepreneurs, after the convicted paedophile was arrested in July by federal agents after stepping off his private jet at Teterboro Airport in New Jersey.

Through it all, their bank balances remained robust, as a record bull market got a December kick with an easing of trade tensions between the US and China, a resolution to Britain’s political stalemate and a blowout US jobs report.

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