Pharrell Williams performs at the Zenith in Paris in October. Martin Bureau / AFP
Pharrell Williams performs at the Zenith in Paris in October. Martin Bureau / AFP
Pharrell Williams performs at the Zenith in Paris in October. Martin Bureau / AFP
Pharrell Williams performs at the Zenith in Paris in October. Martin Bureau / AFP

Pharrell: the man with the Midas touch


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If you've spent any time in the vicinity of a radio in the past 12 months, chances are you'll have found yourself nodding along to Pharrell Williams. Lending vocals to the airwave-jamming hat trick of earworms that is, lest you forgot, Daft Punk's Get Lucky, Robin Thicke's Blurred Lines and his own Happy, the little guy with the big hat performed a feat no one had achieved since The Beatles – scoring three UK number ones in less than a year.

But the most remarkable thing about the ascension is not this sudden success, nor the way he was able to repurpose familiar disco, funk and soul clichés into seemingly global euphoria – it is that it all came in his 40s. Sure, it is a widely reported – although rarely explained – anecdote that Pharrell’s production duo with Chad Hugo, The Neptunes, were behind 20 per cent of tunes played on British radio, and 43 per cent of songs in the United States, during August 2003. Working with everyone from JT to Jay Z, there was a time when any tune Pharrell touched seemed to turn into a hit – he even worked on the burger chain McDonald’s advertising jingle I’m Lovin’ It.

Pharrell's secret is reportedly attributed to synaesthesia, a neurological condition that blends the senses, allowing him to "see" sounds. But, hold up – that was all a decade ago and, while far from ­work-shy, The Neptunes' hit-rate nosedived about the time Pharrell went solo with In My Mind, a record he now writes off as having "no purpose" and laments as derivative. "That was just bragging," he told GQ this year. "I wanted to be like Jay [Z]. I wanted to be like Puff [Daddy] ... I didn't know what my path was."

The rest of his career seemed to be lacking in direction, too. Clocking 13 Grammy nominations during a five-year run between 2003 and 2007, Pharrell was then conspicuously absent from the roll call until last year, when he secured a nod for working on Frank Ocean’s game-changing Channel Orange.

That is why Pharrell’s incredible 2013/14 hat trick, coming at the age of 41 and after such a slump, is all the more remarkable. Even he can’t have been expecting this year’s seven Grammy nominations and four wins – which included being named Producer of the Year during January’s ceremony.

Following the release in May of Happy – officially the most downloaded song to date in the UK – and the resulting worldwide hysteria of hundreds of YouTube video copies, who knows how many nominations Pharrell can look forward to next year. Written for the animated film Despicable Me 2, that uplifting ode forms the centrepiece of his second album G I R L (Pharrell insists on the spaces because "there's so much between those letters"), and his first full solo tour. It kicked off in Manchester in September, so what can we expect when the Dear Girl Tour rolls into Abu Dhabi this weekend?

Having studied the set list, casual fans will be relieved to hear Get Lucky and Blurred Lines feature every night. Raiding his production back catalogue, other set regulars include Nelly's Hot in Herre, Jay Z's I Just Wanna Love U (Give It 2 Me), Snoop Dogg's Drop It Like It's Hot and Gwen Stefani's Hollaback Girl.

If Pharrell’s late-noughties decline and subsequent rebirth as the most omnipresent man in music have taught us anything, it’s that pop is a fickle world. And while we should be grateful for the chance to welcome him to the UAE at a time when he might be the most in-demand performer on the planet, wherever Pharrell’s career takes him next, there is no doubt these songs will be in demand for decades to come.

Pharrell performs at the Yasalam After-Race Concerts at du Arena on Yas Island on Saturday; entry is restricted to F1 race-day ticket holders

rgarratt@thenational.ae

UAE currency: the story behind the money in your pockets

If you go:
The flights: Etihad, Emirates, British Airways and Virgin all fly from the UAE to London from Dh2,700 return, including taxes
The tours: The Tour for Muggles usually runs several times a day, lasts about two-and-a-half hours and costs £14 (Dh67)
Harry Potter and the Cursed Child is on now at the Palace Theatre. Tickets need booking significantly in advance
Entrance to the Harry Potter exhibition at the House of MinaLima is free
The hotel: The grand, 1909-built Strand Palace Hotel is in a handy location near the Theatre District and several of the key Harry Potter filming and inspiration sites. The family rooms are spacious, with sofa beds that can accommodate children, and wooden shutters that keep out the light at night. Rooms cost from £170 (Dh808).

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RESULTS

Argentina 4 Haiti 0

Peru 2 Scotland 0

Panama 0 Northern Ireland 0

From Zero

Artist: Linkin Park

Label: Warner Records

Number of tracks: 11

Rating: 4/5

Ant-Man and the Wasp

Director: Peyton Reed

Starring: Paul Rudd, Evangeline Lilly, Michael Douglas

Three stars

If you go

The flights 

Emirates flies from Dubai to Funchal via Lisbon, with a connecting flight with Air Portugal. Economy class returns cost from Dh3,845 return including taxes.

The trip

The WalkMe app can be downloaded from the usual sources. If you don’t fancy doing the trip yourself, then Explore  offers an eight-day levada trails tour from Dh3,050, not including flights.

The hotel

There isn’t another hotel anywhere in Madeira that matches the history and luxury of the Belmond Reid's Palace in Funchal. Doubles from Dh1,400 per night including taxes.

 

 

THE BIO

Ambition: To create awareness among young about people with disabilities and make the world a more inclusive place

Job Title: Human resources administrator, Expo 2020 Dubai

First jobs: Co-ordinator with Magrudy Enterprises; HR coordinator at Jumeirah Group

Entrepreneur: Started his own graphic design business

Favourite singer: Avril Lavigne

Favourite travel destination: Germany and Saudi Arabia

Family: Six sisters

Traits of Chinese zodiac animals

Tiger:independent, successful, volatile
Rat:witty, creative, charming
Ox:diligent, perseverent, conservative
Rabbit:gracious, considerate, sensitive
Dragon:prosperous, brave, rash
Snake:calm, thoughtful, stubborn
Horse:faithful, energetic, carefree
Sheep:easy-going, peacemaker, curious
Monkey:family-orientated, clever, playful
Rooster:honest, confident, pompous
Dog:loyal, kind, perfectionist
Boar:loving, tolerant, indulgent   

WOMAN AND CHILD

Director: Saeed Roustaee

Starring: Parinaz Izadyar, Payman Maadi

Rating: 4/5

Lexus LX700h specs

Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor

Power: 464hp at 5,200rpm

Torque: 790Nm from 2,000-3,600rpm

Transmission: 10-speed auto

Fuel consumption: 11.7L/100km

On sale: Now

Price: From Dh590,000

UAE currency: the story behind the money in your pockets
The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.

Read part three: the age of the electric vehicle begins

Read part two: how climate change drove the race for an alternative 

Read part one: how cars came to the UAE

UK-EU trade at a glance

EU fishing vessels guaranteed access to UK waters for 12 years

Co-operation on security initiatives and procurement of defence products

Youth experience scheme to work, study or volunteer in UK and EU countries

Smoother border management with use of e-gates

Cutting red tape on import and export of food

Dubai Women's Tour teams

Agolico BMC
Andy Schleck Cycles-Immo Losch
Aromitalia Basso Bikes Vaiano
Cogeas Mettler Look
Doltcini-Van Eyck Sport
Hitec Products – Birk Sport 
Kazakhstan National Team
Kuwait Cycling Team
Macogep Tornatech Girondins de Bordeaux
Minsk Cycling Club 
Pannonia Regional Team (Fehérvár)
Team Auvergne-Rhône-Alpes
Team Ciclotel
UAE Women’s Team
Under 23 Kazakhstan Team
Wheel Divas Cycling Team