Soon, you won't find Joe Rogan's podcast on most apps, and it won't be on YouTube either
The king of the longform chat podcast is moving all his content exclusively to Spotify, which means much of the world won't be able to listen to it
Joe Rogan has one of the world's most popular podcasts: it's estimated that about 200 million people tune in to the Joe Rogan Experience every month (listening across podcast platforms and watching on YouTube).
But "somewhere around the end of this year" you won't be able to find any of the new episodes of the "experience" on Apple, Podcast Addict, Google Podcasts or YouTube, because Rogan has signed an exclusive deal with Spotify. The podcast will debut on Spotify on Tuesday, September 1, this year, and then be exclusive to it by the end of the year.
“The podcast is moving to Spotify,” Rogan announced in a video on the digital music service's website. “I signed a multi-year licensing agreement with Spotify.”
The streaming site has 286m active users, meaning Rogan's one show draws in almost as many people as the entire app.
"It will be the exact same show. I will not be an employee of Spotify, we will be working with the exact same crew," he said in the announcement, adding that "nothing else will change".
What about people who can't get Spotify?
However, things will change for those living in countries in which Spotify is not available. Spotify has 79 countries listed on its website as the territories it serves, meaning 116 countries will not be able to listen to new episodes of the Joe Rogan Experience once it moves exclusively to Spotify.
Particularly striking is the fact Spotify only services five African countries, a continent home to 54.
While Spotify and Rogan didn't disclose the financial details of the deal, a source told The Wall Street Journal that the deal is worth $100m (Dh367m).
On YouTube, Rogan has 8.42m subscribers. Snippets from episodes will still be uploaded on to the video-streaming service, but the full shows will only be on Spotify.
In the podcasting world, Rogan definitely had early mover advantage, having launched his podcast in 2009. His often three-hour-long chats with one person are a stark contrast to the 90-second-Instagram-video media pace that many thought was the way forward after the explosion of the smartphone over the past decade.
His success proves that people will sit back and listen for a while.
While the show regularly hosts UFC experts and comedians, Rogan also interviews world leaders, health experts and scientists, too.
His guests in the past have included Bernie Sanders, Elon Musk, Lance Armstrong and Billy Corgan. He also regularly hosts experts such as Dr Rhonda Patrick, a science academic and mitochondrial expert.
Updated: May 20, 2020 02:47 PM