Norhan Bayomi is looking flustered. She laughs and exhales at the same time, casting her eyes upwards in search of an answer.
There’s an embarrassed shrug of shoulders, a quick adjustment to her white hijab, and then she stutters out a response.
“Oh. Oh, that’s a … I don’t know. I wouldn’t … I wouldn’t call myself … I, I haven’t really reached the point, I would say, where I’ve contributed ... to science yet,” Bayomi tells The National.
What has thrown her off kilter is the suggestion that one day Mattel might bring out a Barbie in her guise, as the multinational toy company has done recently with six female healthcare professionals leading the fight against Covid-19.
Surely it can only be a matter of time before one-of-a-kind dolls are made in the image of those on the frontline of that other global crisis, climate change, to inspire girls into environmental activism or careers in science, technology, engineering and maths?
Bayomi, who is a postdoctoral research fellow and manager of the Climate Change and Cities Programme at Massachusetts Institute of Technology, briefly concedes that her work has added to the body of scientific knowledge, but says she is determined to make a “tangible impact”.
She is more interested in drones than dolls, using them to study how low-income urban communities in her home town in Cairo or the Bronx are adapting to rising temperatures and the construction methods that can improve residents’ resilience.
The thermal-imaging research for her PhD gave rise to a software start-up that Bayomi co-founded and named after Hedy Lamarr, the femme fatale with a star embedded in Hollywood Boulevard for achievements in the golden age of the entertainment industry.
By calling it Lamarr.ai, Bayomi is paying tribute to the work that the actress did in her trailer during breaks in filming, which led to the co-invention of a radio guidance system for Second World War torpedoes, which has been acknowledged as the forerunner of Wi-Fi, GPS and Bluetooth.
It seems likely that Lamarr, who once quipped that “Films have a certain place in a certain time period. Technology is forever”, would have approved.
“She got really underestimated for her innovation because she was pretty,” Bayomi says of the woman posthumously inducted into the US Inventors Hall of Fame in 2014. “She was only known for her acting career.”
This year, Bayomi cited Lamarr, the singer-songwriter and inventor Imogen Heap, and the designer and scientist Neri Oxman in a tweet wishing a happy International Women’s Day to “all the great ladies who inspired the world and more who will come”.
“Science and art, this is the pathway I see myself on in 20 years or so … if," she says with a self-conscious laugh, "I’m still alive."
If the comment seems a little odd coming from someone who is only 33, there is a simple, but painful, explanation.
Born in Maadi, Cairo, Bayomi recalls a happy childhood amid the warmth of the weather and the Egyptian people, with Ramadan and the vibrant social interactions during iftar prominent among her favourite memories.
Having spent much time watching Hollywood movies, the young Norhan dreamt of a career in medicine in the US but she would deviate down the engineering path.
Because she had long been interested in the design of buildings, especially the modernist work of the British-Iraqi Zaha Hadid, further studies beckoned.
“Architecture is like a platform that links art and engineering,” Bayomi says. “It was the right choice for me.”
One morning in 2004, she set off for Cairo University for the first day of exams in the second year of that architecture degree.
Her older brother, Tamer, a police officer with special forces like their father, had gone to work where he was accidentally shot dead by a colleague. He was 22.
There is an ache in her voice as she talks about the shock of returning home that afternoon to learn of the tragedy, of somehow pushing through the grief to complete the semester and − “Thank God,” she says − passing the academic year.
With the adversity came profound lessons that shaped the person Bayomi is today.
“I would say that the loss of my father, who passed away in 2017, and my brother taught me how to really pay attention to what is important and appreciate every minute I have,” she says.
“It taught me not to care too much about what other people think or materialistic things because life is very short. You don’t know if you are going to wake up the next day.”
Years of hard work have put her at the forefront of the next generation of multi-faceted scientists and artists pushing the boundaries of how women are perceived.
Modestly, Bayomi considers herself to be “a very average person”, but anyone who has read her curriculum vitae would disagree.
It runs to a daunting nine pages: of degrees (four, including a PhD and two masters, in architecture, building technology, planning, and science in environmental design and sustainability); research (12 years); the co-founding of two start-ups and an architectural firm with branches in Cairo and Riyadh; peer-reviewed journal articles (eight and counting); conference presentations and public talks; and honours and awards.
It doesn’t even mention what is perhaps the most surprising revelation of all: that Bayomi, also known as Nourey, is an electronic music producer and DJ signed to one of the biggest trance labels in the world, with regular residencies and live streams listened to by millions.
The parallels between Bayomi – architect, scientist, inventor, musician − and her role models are obvious. One of them is even a professor at MIT in the Media Lab.
“I’ve spoken at length to Neri Oxman,” she says. “It inspired me a lot.”
Much of Bayomi’s research at the institute has been guided by a desire to help the elderly, socially isolated and impoverished cope with the extreme impacts of climate change on their built environments.
During fieldwork for her graduate thesis in the low-income area of Al Darb Al Ahmar near her hometown in the capital, the vulnerability of residents to the region’s rising temperatures was powerfully illustrated by a family of five living in a single cramped room with no windows.
“They didn’t even have a TV or an oven or something to cook,” she says. “They were just living with barely the minimum requirements.”
When Bayomi recounts stages like this along her “research journey”, the sentences are frequently punctuated with gratitude for her adviser, Prof John Fernandez.
Prof Fernandez was a former classical pianist who went into science, engineering and then on to design 2.5 million square feet of new construction in cities around the world as an architect.
He has been there for Bayomi through thick and thin, providing mental and emotional support when she could not attend her father’s funeral, and teaching her how to take risks and responsibility and dedicate herself.
Encouraged by Prof Fernandez to think about applying different technologies to her research as a PhD student at MIT, Bayomi returned to Cairo.
This time, she took drones with infra-red cameras to figure out how to give those most at risk from heatwaves a better way of life.
“These people are really overlooked in terms of support or providing capacity to cope with the climate challenges that they will face in the future,” Bayomi says.
“I saw that people, whether in Cairo or the Bronx, are desperate for the government to pay attention to their needs …
“Research plays a huge role in highlighting the kind of problems that these areas are facing.
"I hope that my research will really get the attention of policymakers to understand that they need to put more resources into existing problems, in addition, of course, to looking at their sustainable development goals.”
Technology is integral, too, to Bayomi’s trance music, the more melodic offshoot from techno and house featuring a tempo lying between 125 and 150 beats a minute.
She uses it to convey messages that are important to her, not least the need for people to take action to address environmental issues.
Her signing by Anjunabeats was a “dream come true”, owing much to the fact that the London record label is owned by her idols Above & Beyond, arguably the world’s biggest electronic dance music act.
“They’re not just writing music,” she says. “They are writing music to inspire people, to change people’s lives, and their tracks have meaning behind them.”
The date of Bayomi’s first livestream, from her university dorm on July 15, 2020, is indelibly marked on her memory.
She rates it as her best so far, but it sparked a panic attack over potentially messing up, how people would react to seeing a woman in a hijab playing music or even if they would like the “vibe”.
“People were really supportive, and trying to push me, saying: ‘Yes, you can … you should do this more often,” she recalls of the response.
The anxiety disorder makes her sceptical about whether she is ready to play in front of a live audience as big gigs start to return with the easing of coronavirus restrictions.
But she hopes to continue to manage her stress levels with meditation, yoga and a spot of kickboxing.
Bayomi’s interest in the trance genre began when her father, Magdy, came back from a work trip in the US with a CD by the Italian group Eiffel 65, which featured Blue, one of the biggest international hit singles of the 1990s.
The style was a shift from the Pink Floyd and Queen vinyl records that he would sing along to with his children in the family living room on his one day off work each week.
Her father was, Bayomi says, the reason she grew up loving music. The guitar he gave his daughter for her 10th birthday ignited a passion for rock that would result in her playing covers of Nirvana and Metallica at small events for friends in an all-girl band called Mascara as an undergraduate in Cairo.
Unusually, the grungy sound infuses her trance creations, partly due to this musical heritage but also perhaps an inevitable consequence of writing the tracks for guitar first before switching to electronic production.
There is an EP on the way, with the lyrics of the title single Meant to Be referencing identity, inclusion and diversity in what Bayomi describes as a musical reflection of her own lived experience.
“You should do whatever makes you happy in life,” she says. “Pursue whatever makes you feel like you, and don’t really pay much attention to stereotypes or social limitations because these are just rules made by other people.
“At the end, it matters who you are. The purpose of being humans is to be good to each other and not how people look. We should be looking for what is inside.”
What makes Bayomi happiest, she says, is seeing her mother, working on music or research that has a purpose “bigger than mine”… and celebrating special achievements by eating mint chocolate and coffee ice cream.
She is trying to cut back on the latter but, given her track record of triumph after triumph, enforcing any sort of scoop limit might just be her most difficult feat yet.
Killing of Qassem Suleimani
Starring: Jamie Foxx, Angela Bassett, Tina Fey
Directed by: Pete Doctor
Rating: 4 stars
Dr Afridi's warning signs of digital addiction
Spending an excessive amount of time on the phone.
Neglecting personal, social, or academic responsibilities.
Losing interest in other activities or hobbies that were once enjoyed.
Having withdrawal symptoms like feeling anxious, restless, or upset when the technology is not available.
Experiencing sleep disturbances or changes in sleep patterns.
What are the guidelines?
Under 18 months: Avoid screen time altogether, except for video chatting with family.
Aged 18-24 months: If screens are introduced, it should be high-quality content watched with a caregiver to help the child understand what they are seeing.
Aged 2-5 years: Limit to one-hour per day of high-quality programming, with co-viewing whenever possible.
Aged 6-12 years: Set consistent limits on screen time to ensure it does not interfere with sleep, physical activity, or social interactions.
Teenagers: Encourage a balanced approach – screens should not replace sleep, exercise, or face-to-face socialisation.
Source: American Paediatric Association
THE SPECS
Engine: AMG-enhanced 3.0L inline-6 turbo with EQ Boost and electric auxiliary compressor
Transmission: nine-speed automatic
Power: 429hp
Torque: 520Nm
Price: Dh360,200 (starting)
Du Football Champions
The fourth season of du Football Champions was launched at Gitex on Wednesday alongside the Middle East’s first sports-tech scouting platform.“du Talents”, which enables aspiring footballers to upload their profiles and highlights reels and communicate directly with coaches, is designed to extend the reach of the programme, which has already attracted more than 21,500 players in its first three years.
States of Passion by Nihad Sirees,
Pushkin Press
liverpool youngsters
Ki-Jana Hoever
The only one of this squad to have scored for Liverpool, the versatile Dutchman impressed on his debut at Wolves in January. He can play right-back, centre-back or in midfield.
Herbie Kane
Not the most prominent H Kane in English football but a 21-year-old Bristolian who had a fine season on loan at Doncaster last year. He is an all-action midfielder.
Luis Longstaff
Signed from Newcastle but no relation to United’s brothers Sean and Matty, Luis is a winger. An England Under-16 international, he helped Liverpool win the FA Youth Cup last season.
Yasser Larouci
An 18-year-old Algerian-born winger who can also play as a left-back, Larouci did well on Liverpool’s pre-season tour until an awful tackle by a Sevilla player injured him.
Adam Lewis
Steven Gerrard is a fan of his fellow Scouser, who has been on Liverpool’s books since he was in the Under-6s, Lewis was a midfielder, but has been converted into a left-back.
The%20specs
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ETFs explained
Exhchange traded funds are bought and sold like shares, but operate as index-tracking funds, passively following their chosen indices, such as the S&P 500, FTSE 100 and the FTSE All World, plus a vast range of smaller exchanges and commodities, such as gold, silver, copper sugar, coffee and oil.
ETFs have zero upfront fees and annual charges as low as 0.07 per cent a year, which means you get to keep more of your returns, as actively managed funds can charge as much as 1.5 per cent a year.
There are thousands to choose from, with the five biggest providers BlackRock’s iShares range, Vanguard, State Street Global Advisors SPDR ETFs, Deutsche Bank AWM X-trackers and Invesco PowerShares.
BMW M5 specs
Engine: 4.4-litre twin-turbo V-8 petrol enging with additional electric motor
Power: 727hp
Torque: 1,000Nm
Transmission: 8-speed auto
Fuel consumption: 10.6L/100km
On sale: Now
Price: From Dh650,000
THE BIO
Ms Davison came to Dubai from Kerala after her marriage in 1996 when she was 21-years-old
Since 2001, Ms Davison has worked at many affordable schools such as Our Own English High School in Sharjah, and The Apple International School and Amled School in Dubai
Favourite Book: The Alchemist
Favourite quote: Failing to prepare is preparing to fail
Favourite place to Travel to: Vienna
Favourite cuisine: Italian food
Favourite Movie : Scent of a Woman
SHALASH%20THE%20IRAQI
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How to help
Send “thenational” to the following numbers or call the hotline on: 0502955999
2289 – Dh10
2252 – Dh 50
6025 – Dh20
6027 – Dh 100
6026 – Dh 200
The team
Videographer: Jear Velasquez
Photography: Romeo Perez
Fashion director: Sarah Maisey
Make-up: Gulum Erzincan at Art Factory
Models: Meti and Clinton at MMG
Video assistant: Zanong Maget
Social media: Fatima Al Mahmoud
Where to donate in the UAE
The Emirates Charity Portal
You can donate to several registered charities through a “donation catalogue”. The use of the donation is quite specific, such as buying a fan for a poor family in Niger for Dh130.
The General Authority of Islamic Affairs & Endowments
The site has an e-donation service accepting debit card, credit card or e-Dirham, an electronic payment tool developed by the Ministry of Finance and First Abu Dhabi Bank.
Al Noor Special Needs Centre
You can donate online or order Smiles n’ Stuff products handcrafted by Al Noor students. The centre publishes a wish list of extras needed, starting at Dh500.
Beit Al Khair Society
Beit Al Khair Society has the motto “From – and to – the UAE,” with donations going towards the neediest in the country. Its website has a list of physical donation sites, but people can also contribute money by SMS, bank transfer and through the hotline 800-22554.
Dar Al Ber Society
Dar Al Ber Society, which has charity projects in 39 countries, accept cash payments, money transfers or SMS donations. Its donation hotline is 800-79.
Dubai Cares
Dubai Cares provides several options for individuals and companies to donate, including online, through banks, at retail outlets, via phone and by purchasing Dubai Cares branded merchandise. It is currently running a campaign called Bookings 2030, which allows people to help change the future of six underprivileged children and young people.
Emirates Airline Foundation
Those who travel on Emirates have undoubtedly seen the little donation envelopes in the seat pockets. But the foundation also accepts donations online and in the form of Skywards Miles. Donated miles are used to sponsor travel for doctors, surgeons, engineers and other professionals volunteering on humanitarian missions around the world.
Emirates Red Crescent
On the Emirates Red Crescent website you can choose between 35 different purposes for your donation, such as providing food for fasters, supporting debtors and contributing to a refugee women fund. It also has a list of bank accounts for each donation type.
Gulf for Good
Gulf for Good raises funds for partner charity projects through challenges, like climbing Kilimanjaro and cycling through Thailand. This year’s projects are in partnership with Street Child Nepal, Larchfield Kids, the Foundation for African Empowerment and SOS Children's Villages. Since 2001, the organisation has raised more than $3.5 million (Dh12.8m) in support of over 50 children’s charities.
Noor Dubai Foundation
Sheikh Mohammed bin Rashid Al Maktoum launched the Noor Dubai Foundation a decade ago with the aim of eliminating all forms of preventable blindness globally. You can donate Dh50 to support mobile eye camps by texting the word “Noor” to 4565 (Etisalat) or 4849 (du).
F1 The Movie
Starring: Brad Pitt, Damson Idris, Kerry Condon, Javier Bardem
Director: Joseph Kosinski
Rating: 4/5
CHELSEA'S NEXT FIVE GAMES
Mar 10: Norwich(A)
Mar 13: Newcastle(H)
Mar 16: Lille(A)
Mar 19: Middlesbrough(A)
Apr 2: Brentford(H)
Company%20profile
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Concrete and Gold
Foo Fighters
RCA records
Moon Music
Artist: Coldplay
Label: Parlophone/Atlantic
Number of tracks: 10
Rating: 3/5
The specs
Engine: Long-range single or dual motor with 200kW or 400kW battery
Transmission: Single-speed automatic
Max touring range: 620km / 590km
Price: From Dh250,000 (estimated)
Global state-owned investor ranking by size
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UAE
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Japan
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Norway
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Canada
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The five pillars of Islam
Three ways to get a gratitude glow
By committing to at least one of these daily, you can bring more gratitude into your life, says Ong.
- During your morning skincare routine, name five things you are thankful for about yourself.
- As you finish your skincare routine, look yourself in the eye and speak an affirmation, such as: “I am grateful for every part of me, including my ability to take care of my skin.”
- In the evening, take some deep breaths, notice how your skin feels, and listen for what your skin is grateful for.
The National's picks
4.35pm: Tilal Al Khalediah
5.10pm: Continous
5.45pm: Raging Torrent
6.20pm: West Acre
7pm: Flood Zone
7.40pm: Straight No Chaser
8.15pm: Romantic Warrior
8.50pm: Calandogan
9.30pm: Forever Young
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Hotel Data Cloud profile
Date started: June 2016
Founders: Gregor Amon and Kevin Czok
Based: Dubai
Sector: Travel Tech
Size: 10 employees
Funding: $350,000 (Dh1.3 million)
Investors: five angel investors (undisclosed except for Amar Shubar)
Profile
Co-founders of the company: Vilhelm Hedberg and Ravi Bhusari
Launch year: In 2016 ekar launched and signed an agreement with Etihad Airways in Abu Dhabi. In January 2017 ekar launched in Dubai in a partnership with the RTA.
Number of employees: Over 50
Financing stage: Series B currently being finalised
Investors: Series A - Audacia Capital
Sector of operation: Transport
Ain Dubai in numbers
126: The length in metres of the legs supporting the structure
1 football pitch: The length of each permanent spoke is longer than a professional soccer pitch
16 A380 Airbuses: The equivalent weight of the wheel rim.
9,000 tonnes: The amount of steel used to construct the project.
5 tonnes: The weight of each permanent spoke that is holding the wheel rim in place
192: The amount of cable wires used to create the wheel. They measure a distance of 2,4000km in total, the equivalent of the distance between Dubai and Cairo.
Zombieland: Double Tap
Director: Ruben Fleischer
Stars: Woody Harrelson, Jesse Eisenberg, Emma Stone
Four out of five stars
Tamkeen's offering
- Option 1: 70% in year 1, 50% in year 2, 30% in year 3
- Option 2: 50% across three years
- Option 3: 30% across five years
LIVING IN...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
COMPANY%20PROFILE
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Armies of Sand
By Kenneth Pollack (Oxford University Press)
Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
TO A LAND UNKNOWN
Director: Mahdi Fleifel
Starring: Mahmoud Bakri, Aram Sabbah, Mohammad Alsurafa
Rating: 4.5/5
The White Lotus: Season three
Creator: Mike White
Starring: Walton Goggins, Jason Isaacs, Natasha Rothwell
Rating: 4.5/5
What drives subscription retailing?
Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.
The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.
The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.
The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.
UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.
That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.
Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.
Company profile
Date started: 2015
Founder: John Tsioris and Ioanna Angelidaki
Based: Dubai
Sector: Online grocery delivery
Staff: 200
Funding: Undisclosed, but investors include the Jabbar Internet Group and Venture Friends
The specs
Engine: 2.0-litre 4-cylinder turbo hybrid
Transmission: eight-speed automatic
Power: 390bhp
Torque: 400Nm
Price: Dh340,000 ($92,579
The specs: Volvo XC40
Price: base / as tested: Dh185,000
Engine: 2.0-litre, turbocharged in-line four-cylinder
Gearbox: Eight-speed automatic
Power: 250hp @ 5,500rpm
Torque: 350Nm @ 1,500rpm
Fuel economy, combined: 10.4L / 100km
Classification of skills
A worker is categorised as skilled by the MOHRE based on nine levels given in the International Standard Classification of Occupations (ISCO) issued by the International Labour Organisation.
A skilled worker would be someone at a professional level (levels 1 – 5) which includes managers, professionals, technicians and associate professionals, clerical support workers, and service and sales workers.
The worker must also have an attested educational certificate higher than secondary or an equivalent certification, and earn a monthly salary of at least Dh4,000.