Emirati turns Abu Dhabi home into museum celebrating his love for cinema


Nour Ibrahim
  • English
  • Arabic

Entering Ali Naser's home in Abu Dhabi will instantly transport visitors back in time, with rows and rows of videotapes, cassettes, magazines, and posters of movies from a bygone era donning the walls. Called the Video Club Museum, every corner reflects stories, characters and memories that shaped his love for cinema.

It has been Mr Naser's lifelong dream to put this collection together, one that preserves the history of cinema across borders and its influence on the UAE and its culture. There are titles from Bollywood, Hollywood and Arab cinema.

Mr Naser, affectionately known as “Bu Mayed”, takes The National on a trip down memory lane, and talks about how his passion project began. Today, at 56, he reflects on the legacy he is building. “In the world of cinema, there’s no beginning or end because it’s a world we live in, moving from one story to another,” he says.

Building on dreams

Mr Naser’s fascination with cinema began in his early 20s, during his days in the UAE military. Though he dreamt of opening a video shop or media production company back then, life had other plans, so he patiently went on collecting movies without any real plan in place.

Not until 2021 did he finally decide to put the museum together. The feat, he believes, would not have been possible without the support of his family.

The museum officially opened its doors to the public in February 2022, in the presence of pioneers in UAE media such as Dr Hamad Ali Al Hosani, along with his family and friends in attendance.

Mr Naser's extensive collection runs into the thousands. “I’ve lost count of how many films I have,” he says. “It's a mix of classics from Hollywood, Bollywood, Arab and regional cinema.”

Among his most prized possessions are rare VHS tapes of classic Arab and Indian cinema and a variety of Hollywood titles. “The first film I acquired, Life or Death, is closest to my heart,” he says, adding that it's this Egyptian classic that became the catalyst for his journey into cinema.

Ali Nasser holds the cherished copy of 'Life or Death' that inspired the creation of his Video Club Museum. Photo: Wajod Alkhamis / The National
Ali Nasser holds the cherished copy of 'Life or Death' that inspired the creation of his Video Club Museum. Photo: Wajod Alkhamis / The National

Creating memories of a lifetime

Mr Naser believes every visitor to the museum will find an emotional connection. He recalls how a woman was moved to tears on the opening day after she found the tape of a movie she had watched with her grandfather shortly before he passed away. "It’s both a sad and happy story,” he says, adding that it's his "goal" to "bring joy to people and help them escape from the stress of life".

Since the museum’s opening, around 600 to 800 people, including tourists from the Gulf and other Arab countries, have visited. “It isn't just cinema, each film is like a book with captivating chapters. When people come here, it’s like a certificate of honour for me and I consider each visitor my brother or sister."

Creating a world of cinema

Mr Naser admits it was challenging to curate the museum. "The amount invested in this place is significant, but the effort and time in preparing it far exceeds any financial cost.”

Organising each section required meticulous attention, from restoring old posters to cataloguing films and sourcing vintage items. “When I look at everything now, I think of the hours spent deciding where each piece should go, how to group them – by genre, by decade. It was exhausting but worth every second.”

Each section of the museum captures a slice of the past: vintage games that remind visitors of their childhoods, old magazines capturing past cultural moments, vinyl records and cassette tapes of favourite songs, and, of course, VHS tapes and DVDs that bring classic films to life.

“I have a section just for games from the good old days,” he says proudly, “and another for old magazines, vinyl records, and cassette tapes. Each area has its own spirit.”

For Mr Naser, every piece he acquires is part of a greater mission. “Searching for a film isn’t just about getting a tape or a movie for the club; it’s about showcasing exceptional items that draw people here.”

The museum has gained recognition as a unique cultural destination in the UAE, with Mr Naser calling it a part of the UAE’s cultural legacy that honours the visions of the nation’s leaders. With each visitor entering Mr Naser’s world of cinema, he believes a memory will be evoked that's truly special, while keeping his passion for cinema alive.

THE BIO:

Sabri Razouk, 74

Athlete and fitness trainer 

Married, father of six

Favourite exercise: Bench press

Must-eat weekly meal: Steak with beans, carrots, broccoli, crust and corn

Power drink: A glass of yoghurt

Role model: Any good man

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Director: Joseph Kosinski

Rating: 4/5

Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

The alternatives

• Founded in 2014, Telr is a payment aggregator and gateway with an office in Silicon Oasis. It’s e-commerce entry plan costs Dh349 monthly (plus VAT). QR codes direct customers to an online payment page and merchants can generate payments through messaging apps.

• Business Bay’s Pallapay claims 40,000-plus active merchants who can invoice customers and receive payment by card. Fees range from 1.99 per cent plus Dh1 per transaction depending on payment method and location, such as online or via UAE mobile.

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2checkout’s “all-in-one payment gateway and merchant account” accepts payments in 200-plus markets for 2.4-3.9 per cent, plus a Dh1.2-Dh1.8 currency conversion charge. The US provider processes online shop and mobile transactions and has 17,000-plus active digital commerce users.

• PayPal is probably the best-known online goods payment method - usually used for eBay purchases -  but can be used to receive funds, providing everyone’s signed up. Costs from 2.9 per cent plus Dh1.2 per transaction.

Our Time Has Come
Alyssa Ayres, Oxford University Press

Company profile

Company: Rent Your Wardrobe 

Date started: May 2021 

Founder: Mamta Arora 

Based: Dubai 

Sector: Clothes rental subscription 

Stage: Bootstrapped, self-funded 

Who was Alfred Nobel?

The Nobel Prize was created by wealthy Swedish chemist and entrepreneur Alfred Nobel.

  • In his will he dictated that the bulk of his estate should be used to fund "prizes to those who, during the preceding year, have conferred the greatest benefit to humankind".
  • Nobel is best known as the inventor of dynamite, but also wrote poetry and drama and could speak Russian, French, English and German by the age of 17. The five original prize categories reflect the interests closest to his heart.
  • Nobel died in 1896 but it took until 1901, following a legal battle over his will, before the first prizes were awarded.
COMPANY PROFILE

Name: Xpanceo

Started: 2018

Founders: Roman Axelrod, Valentyn Volkov

Based: Dubai, UAE

Industry: Smart contact lenses, augmented/virtual reality

Funding: $40 million

Investor: Opportunity Venture (Asia)

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

About Okadoc

Date started: Okadoc, 2018

Founder/CEO: Fodhil Benturquia

Based: Dubai, UAE

Sector: Healthcare

Size: (employees/revenue) 40 staff; undisclosed revenues recording “double-digit” monthly growth

Funding stage: Series B fundraising round to conclude in February

Investors: Undisclosed

UAE currency: the story behind the money in your pockets
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Director: Ali Abbasi

Starring: Sebastian Stan, Maria Bakalova, Jeremy Strong

Rating: 3/5

Updated: November 07, 2024, 7:42 AM