Dubai has long served as a hub for streetwear culture in the Gulf, with long-running events such as Sole DXB helping put the UAE on the map in the far-reaching urban fashion world, and uniting luminaries from the international scene with local designers and brands.
Over the last several years, those links between domestic and global brands have solidified with a number of projects, each of which caught the attention of fashion enthusiasts both in the UAE and far beyond its borders.
Here are some notable collaborations between home-grown brands and global players, a number of which have led to queues and sell outs upon their release.
Rascals x Hello Kitty
Part of the fun of streetwear collaborations lies in the unexpected, and the union of Dubai-born sandwich shop Rascals and Japanese cartoon character Hello Kitty is one of the most out of the box brand pairings the region has produced to date.
The Jumeira-based shop, which opened during Sole DXB 2022, released the capsule collection at to following year to celebrate its first anniversary.
Rascals co-founder and Dubai native Tarek Roumie told The National: “As one of the brands that is really heavy on collaboration culture, it was important for us to reset that standard of what it meant to be a brand from the UAE.
“Hello Kitty’s licensing company approached us about another brand, but when we saw that they also represented Hello Kitty, we put a proposal together. The Sanrio team in Japan absolutely loved it, and said yes immediately.”
The collection sold out after its release, according to Roumie, who says brand is keen to put together more offbeat collaborations.
Myneandyours x Fred Perry
British fashion brand Fred Perry, founded in 1952 by the tennis player of the same name, released a limited-edition capsule collection last month in collaboration with the Dubai-based Iraqi artist Marwan Sakarchi.
The artist is best known for a distinctive cloud design and features in numerous items designed in this collaboration, including new-look polo shirts.
Ravi Restaurant x adidas
When adidas announced a collaborative Superstar trailer and assorted clothing with the beloved Dubai-based Pakistani restaurant Ravi in 2022, it was one of the few capsule releases that transcend the streetwear community to become a cultural moment in the UAE. Shoes were listed for sale on the secondary market for prices in the thousands of dirhams in the weeks after release.
One shopper, Tooshank Sharma, standing in line at the adidas store in Dubai Mall on the morning of release, told The National: “This sneaker gives me a lot of nostalgia. I have been in Dubai for 10 years and I believe this is a piece of history, one you have to have.”
Among Few x Reebok Club C 85
In March 2022, Dubai-based premium streetwear brand and retailer Amongst Few released a collaborative sports show with Reebok. Titled Magic Carpet, it was inspired by the history of carpet weaving and featured Arabic-language text, a first for a Reebok.
The brand said in a statement: “The Arab world that we know today has a formal definition, but when exploring the world of carpets, it is important to understand that this world has shifted and changed over the centuries, changing cultural influences and confines over the ages. In essence, like these timeless crafted pieces the design of Magic Carpet Club C is made to be utilised, admired and appreciated by all cultures across the globe for decades to come.”
Goodbye Old Jumeirah x adidas
The German sportswear brand once again turned to a Dubai-based brand for another unique collaboration in April, this time collaborating with the Instagram-based photography project Goodbye Old Jumeirah on its resurgent Samba model.
The project, which aims to document “traditional, abandoned and demolished houses’ in the Dubai neighbourhood, produced a number of different takes on the Samba, each emblazoned with “Jumeirah” branding where “samba” would normally appear.
FA Cup semi-finals
Saturday: Manchester United v Tottenham Hotspur, 8.15pm (UAE)
Sunday: Chelsea v Southampton, 6pm (UAE)
Matches on Bein Sports
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Infiniti QX80 specs
Engine: twin-turbocharged 3.5-liter V6
Power: 450hp
Torque: 700Nm
Price: From Dh450,000, Autograph model from Dh510,000
Available: Now
Details
Through Her Lens: The stories behind the photography of Eva Sereny
Forewords by Jacqueline Bisset and Charlotte Rampling, ACC Art Books
As You Were
Liam Gallagher
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Director: Matty Brown
Stars: Nadine Labaki, Ziad Bakri, Zain Al Rafeea, Riman Al Rafeea
Rating: 2.5/5
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Shahad Al Rawi, Oneworld
Tenet
Director: Christopher Nolan
Stars: John David Washington, Robert Pattinson, Elizabeth Debicki, Dimple Kapadia, Michael Caine, Kenneth Branagh
Rating: 5/5
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Starring: Anthony Mackie, Aiysha Hart, Ben Kingsley
Director: Rupert Wyatt
Rating: 3/5
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Director: Hasan Hadi
Starring: Baneen Ahmad Nayyef, Waheed Thabet Khreibat, Sajad Mohamad Qasem
Rating: 4/5
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Starring: Parinaz Izadyar, Payman Maadi
Rating: 4/5
Muslim Council of Elders condemns terrorism on religious sites
The Muslim Council of Elders has strongly condemned the criminal attacks on religious sites in Britain.
It firmly rejected “acts of terrorism, which constitute a flagrant violation of the sanctity of houses of worship”.
“Attacking places of worship is a form of terrorism and extremism that threatens peace and stability within societies,” it said.
The council also warned against the rise of hate speech, racism, extremism and Islamophobia. It urged the international community to join efforts to promote tolerance and peaceful coexistence.
Film: Raid
Dir: Rajkumar Gupta
Starring: Ajay Devgn, Ileana D'cruz and Saurabh Shukla
Verdict: Three stars
UPI facts
More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions
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Number of Chinese people in International City: Almost 50,000
Daily visitors to Dragon Mart in 2018/19: 120,000
Daily visitors to Dragon Mart in 2010: 20,000
Percentage increase in visitors in eight years: 500 per cent
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Position: legal consultant with Al Rowaad Advocates and Legal Consultants