Fairmont Ajman has opened its beach and pools but says it will implement social distancing measures. Courtesy Fairmont
Fairmont Ajman has opened its beach and pools but says it will implement social distancing measures. Courtesy Fairmont
Fairmont Ajman has opened its beach and pools but says it will implement social distancing measures. Courtesy Fairmont
Fairmont Ajman has opened its beach and pools but says it will implement social distancing measures. Courtesy Fairmont

'We sold out in 12 hours': hotels adapt to new reality as residents snap up staycation offers


  • English
  • Arabic

As UAE residents return to hotels and the domestic market slowly picks up amid the pandemic, an interesting predicament has arisen for hotel operators and guests alike.

Is heading off on a staycation a simple exercise in supporting the local tourism industry and, more personally, a mental health boost after weeks confined indoors?

Or is it tone-deaf in an environment where disposable income is dwindling for many, and in which we know it's best to stay home when possible and practice social distancing at all times?

After a busy few days in some hotels in the UAE last weekend, The National spoke to hotel operators and guests about where the social distancing onus lies.

The UAE has recorded an increase in Covid-19 cases over the past week, and while this is partly down to an increase in testing, it's also due to relaxed opinions on the stay home initiative, says Amna Al Dahhak, a spokeswoman for the UAE Government.

“This increase is also a result of recklessness by individuals not adhering to social-distancing rules,” she said during Monday night's coronavirus briefing.

'The hotel is packed'

If you're a user of social media, you've probably seen Five Jumeirah Village's staycation offers being advertised. They're that cheap.

For Dh1,000 you can stay in one of the hotel's superior rooms for a whole week. For Dh4,500, you can bunk up in a sky villa with a private pool.

And its nightly prices have been slashed, too. The hotel has been offering nights in its sky villas for as low as Dh750.

Five Jumeirah Village. Chris Whiteoak / The National
Five Jumeirah Village. Chris Whiteoak / The National

But those deals and the relative privacy of each apartment have been met by suggestions that some people were heading there to socialise with friends.

Dubai resident Kriks Krikorian stayed at Five Jumeirah Village at the weekend recently, after noticing the social media advertising for the staycation deal.

He says the hotel was "packed full" and suggested that "parties were on".

It took almost two hours to check in, and at one point "a restaurant was turned into a check-in area", he says. "I was shocked, the parties were on until 5am, I swear, I felt I was in a world without coronavirus."

However, Five says it has put measures in place to prevent this from happening.

Acknowledging reports of parties on the premises, Aloki Batra, chief executive of Five Hospitality, says: "In light of the current situation, we have limited the number of guests permitted to check in per apartment. For example, our two-bedroom apartments are limited to a maximum of four people and our four-bedrooms, eight people.

​"Guests are also required to sign an agreement on check-in that states they will practice social-distancing measures, ensure only guests who are checked in are present in the room, and abstain from parties or gatherings inside the room."

Batra says the hotel had proven popular throughout the lockdown.

The view from a two-bedroom private apartment at Five Jumeirah Village. Courtesy Five Jumeirah Village
The view from a two-bedroom private apartment at Five Jumeirah Village. Courtesy Five Jumeirah Village

All 269 of its one and two-bedroom apartments with private swimming pool or Jacuzzi have been booked for the past five weeks, largely because of its special offers.

"We recognised early on that a lot of people were stuck in Dubai after the UAE closed its borders so we launched a long-term room offer for both properties."

Batra says the hotel, whose clientele he describes as "millennials from the UK, GCC and Russia", had also welcomed "several influencers stuck in Dubai after the UAE borders were closed".

The hotel was complying with government regulations by conducting body temperature checks on all guests and staff, antibody tests for staff, having an on-call hotel nurse and electric sprayers with disinfectants in public areas.

The hotel's seven-night-stay offer has now been extended until the end of the month, to accommodate demand.

Staycation deals sell out within 12 hours

Fairmont Ajman reopened on April 30, after being shut for a month. It did, however, stress that it would alter its operations: sunbeds will remain two metres apart, and it will only run at 30 per cent capacity – not including overall guests. Ajman Tourism has imposed the capacity limit for restaurants and public spaces, but not overall guest numbers.

Sunbeds are now spaced out at Fairmont Ajman. Courtesy Fairmont Ajman
Sunbeds are now spaced out at Fairmont Ajman. Courtesy Fairmont Ajman

And as the hotel reopened, it did so with a cut-price deal of Dh300 per night. That's less than half the usual price for a Friday or Saturday night; ordinarily, on a weekday it costs Dh350, and about Dh760 at the weekend.

Perhaps unsurprisingly, guests came in their droves.

A Dubai resident, who did not want to be named, visited Fairmont Ajman recently, over a weekend, and was surprised at the lack of social-distancing between groups, and the fact masks were not always being worn.

Our reopening was the talk of town in Dubai, and consequently attracted a large number of staycation guests

Another guest says the hotel was "very busy" and at one point there was a lifeguard in the pool trying to separate groups that were near the bar.

Several comments on TripAdvisor refer to long wait times to check in, guests not wearing masks, a buffet breakfast still being served, large crowds and overall uncleanliness. However, others tout its handling of the new health and safety guidelines as impressive – and buffets are not strictly outlawed in the emirate.

Kosta Kourotsidis, Fairmont Ajman's general manager, says the hotel has addressed negative TripAdvisor comments with each guest.

He says the hotel's reopening had become "the talk of town in Dubai, and consequently attracted a large number of staycation guests".

"Our special staycation deal was indeed sold out in less than 12 hours, which clearly shows the growing staycation demand among UAE residents."

During May, there were also "very few rooms left", and the hotel expected that trend to continue into June.

This was a clear example that domestic tourism had already returned to the UAE, Kourotsidis says.

While the hotel was primarily receiving guests from Dubai, it had also seen an "overwhelming amount of reservation requests" from overseas guests who were "keen to book their stay as soon as inbound passenger flights are back on track".

"We are encouraging the domestic market to vacation and staycation in the UAE this year to support the industry."

Ajman Saray, a Luxury Collection Resort
Ajman Saray, a Luxury Collection Resort

After Dubai resident Bogdan Petrescu's recent weekend stay at the Ajman Saray, he says he feels "safer in a supermarket than in a luxury hotel". He says the resort appeared to have been unable to manage a young clientele who seemed to be there to take advantage of the Northern Emirates's lighter restrictions and "party".

"I will be honest, I did not feel safe at all during my stay. I can rely only on luck in order not to have been contaminated," he says.

A statement from the hotel said it was "operating in line with the directive provided by the local authorities and is following the social-distancing protocols, which includes efforts on the beach and in our restaurants".

'This is how it should be done'

Other resorts agree that domestic tourism is now picking up, and so are adapting to the "new normal" in their operations.

The InterContinental Fujairah Resort has been praised for strictly enforcing its new measures – no valet parking, pre-booked breakfast and dinner times, two guests per lift and having only one pool open, among other things.

The InterContinental Fujairah Resort
The InterContinental Fujairah Resort

The hotel is currently offering three nights for the price of two, or a "limitless" package, which includes an ocean-facing room and complimentary dining from Dh695 per night.

General manager Vijai Singh says there has been "some uptake in demand from domestic guests".

"With Eid holidays approaching, the outlook is encouraging."

The Ritz-Carlton Ras Al Khaimah, Al Wadi Desert, has also drawn praise. The hotel had been offering private villas for as low as Dh1,200 per night.

Dubai resident Alex Edwards, who stayed there recently, says it was a "great experience".

"They explained with a notice why there was no valet parking available, there were clear signs when masks should be worn, apologies for no breakfast buffet as it was all a la carte, there was social-distancing within the restaurant and reservations were required to limit the amount of time. All in all, it was how it should be done."

So then, does the responsibility lie with the hotel operators, or the guests, to ensure everyone keeps safe in this age of the coronavirus? And how can you ensure you're safe if you're desperate for a staycation in lieu of international travel?

Hilton spokesman William Costley believes this is a "shared responsibility".

After the Hilton Ras Al Khaimah Resort & Spa drew criticism on social media for a busy weekend with long queues for food, he says they were "constantly reviewing" how to improve guests' experiences as well as encouraging them to follow government advice. 

Hilton had seen a "strong pick-up" in the past couple of weeks, especially at its RAK and Dubai properties, Costley says. In RAK, people had been seeking out premium villas for privacy.

"This is a shared responsibility and we ask that people act in accordance with local government guidelines and exercise common sense when it comes to managing social distancing," he says.

What are the rules for hotels in the UAE right now? 

Each emirate has different rules, as it currently stands.

Raki Phillips, chief executive of Ras Al Khaimah Tourism Development Authority, says there are several regulations hotels must now adhere to.

These include: placing markers between indoor public areas to communicate two-metre social distancing, separate entrances for guests and staff, masks worn by staff, no valet parking and a 30 per cent cap on dining venues. Licensed venues are allowed to serve alcohol. There is no cap on total hotel occupancy.

The regulations are the same in Ajman, according to the tourism department's 10-page hotel operating guidelines released on April 29. Ajman recommends hotels don't have buffets unless they are "a must". Hotel gyms are open, as well as pools and beaches.

In Dubai, hotel beaches are now open, but pools, spas, gyms and fitness facilities remain closed. Bars remain closed, and buffets are not allowed.

The specs

Engine: Four electric motors, one at each wheel

Power: 579hp

Torque: 859Nm

Transmission: Single-speed automatic

Price: From Dh825,900

On sale: Now

From Conquest to Deportation

Jeronim Perovic, Hurst

The five pillars of Islam

1. Fasting

2. Prayer

3. Hajj

4. Shahada

5. Zakat 

Avatar: Fire and Ash

Director: James Cameron

Starring: Sam Worthington, Sigourney Weaver, Zoe Saldana

Rating: 4.5/5

%3Cp%3EMATA%0D%3Cbr%3EArtist%3A%20M.I.A%0D%3Cbr%3ELabel%3A%20Island%0D%3Cbr%3ERating%3A%203.5%2F5%3C%2Fp%3E%0A
Dhadak 2

Director: Shazia Iqbal

Starring: Siddhant Chaturvedi, Triptii Dimri 

Rating: 1/5

Who was Alfred Nobel?

The Nobel Prize was created by wealthy Swedish chemist and entrepreneur Alfred Nobel.

  • In his will he dictated that the bulk of his estate should be used to fund "prizes to those who, during the preceding year, have conferred the greatest benefit to humankind".
  • Nobel is best known as the inventor of dynamite, but also wrote poetry and drama and could speak Russian, French, English and German by the age of 17. The five original prize categories reflect the interests closest to his heart.
  • Nobel died in 1896 but it took until 1901, following a legal battle over his will, before the first prizes were awarded.
Cinco in numbers

Dh3.7 million

The estimated cost of Victoria Swarovski’s gem-encrusted Michael Cinco wedding gown

46

The number, in kilograms, that Swarovski’s wedding gown weighed.

1,000

The hours it took to create Cinco’s vermillion petal gown, as seen in his atelier [note, is the one he’s playing with in the corner of a room]

50

How many looks Cinco has created in a new collection to celebrate Ballet Philippines’ 50th birthday

3,000

The hours needed to create the butterfly gown worn by Aishwarya Rai to the 2018 Cannes Film Festival.

1.1 million

The number of followers that Michael Cinco’s Instagram account has garnered.

While you're here
UAE currency: the story behind the money in your pockets
Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

Cry Macho

Director: Clint Eastwood

Stars: Clint Eastwood, Dwight Yoakam

Rating:**

THE DETAILS

Kaala

Dir: Pa. Ranjith

Starring: Rajinikanth, Huma Qureshi, Easwari Rao, Nana Patekar  

Rating: 1.5/5 

Porsche Macan T: The Specs

Engine: 2.0-litre 4-cyl turbo 

Power: 265hp from 5,000-6,500rpm 

Torque: 400Nm from 1,800-4,500rpm 

Transmission: 7-speed dual-clutch auto 

Speed: 0-100kph in 6.2sec 

Top speed: 232kph 

Fuel consumption: 10.7L/100km 

On sale: May or June 

Price: From Dh259,900