The world’s 20 most popular cars on Instagram revealed

A new survey shows which vehicles are the most revered on social media

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There is no shortage of shots of shiny four-wheeled offerings on Instagram, but a new survey has revealed exactly which cars are being shown off online – and the most popular of the lot might not be what you expect.

That car is the Audi Q8.

There is nothing wrong with the vehicle in question, of course, but many car fans, if they had to guess what would top a list of this kind, might not have plumped for that particular model.

However, research by shows for every Q8 sold worldwide, there are 620 photos of the vehicle posted to Instagram, which is the highest of any car make and model.

Its popularity could well have something to do with the fact the RS version is the most powerful SUV Audi has ever produced.

Perhaps more predictably, the Land Rover Defender is the second most-shared car on the social media platform, followed by the Range Rover Sport, Dodge Challenger and Toyota Land Cruiser.

The survey was compiled by the motor insurance provider, with analysts working out the scores by comparing global sales figures of the world’s most popular cars with the number of hashtags shared on social media for every vehicle sold.

This led to what the architects of the system refer to as a "Car Instagrammability" score.

Audi had a decent showing all round, with the Q3, A7, Q7 and TT models all securing a slot in the top 20.

Fellow German manufacturer BMW gets the award for the most-Instagrammed car brand in total, though, thanks to more than 60 million hashtags and more than two million sales globally.

US brand Dodge makes two appearances in the top 10, with its Challenger and Charger models racking up a combined 3,306,985 images shared on Instagram.

Perhaps the most surprising fact about the survey is the lack of supercars on the list. Earlier this year, though, a similar survey revealed the supercars most shared on Instagram, and where their owners lived.

Scroll through the gallery above to find out the top 20 most popular offerings.

Updated: September 05, 2021, 12:20 PM