Apple could hold another launch in October after iPhone event, Loup Ventures predicts

New products announced at the events, including the September 14 launch, will account for up to 50% of the company’s revenue over next 12 months

Apple is set to launch three new smartphones at its ‘California Streaming’ event on Tuesday. Bloomberg
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Apple, which is expected to launch new iPhones and smartwatches today, is expected to host another product launch event next month, according to a forecast by the US venture capital firm Loup Ventures.

The new devices announced at both events will account for between 40-50 per cent of the company’s revenue over the next 12 months, it predicted.

The gadgets will be “foundational to the multi-year digital transformation wave”, which will gain momentum with the widespread adoption of fifth-generation network connectivity and latest technology such as augmented reality and artificial intelligence.

“Like every year, the tech industry will focus on the new products' specs and pricing,” Loup Ventures’ managing partner Gene Munster and analyst David Stokman said.

“Customers, on the other hand, will elevate to a higher view – that is, the reality that they increasingly depend on Apple’s integrated family of products, services and support to equip for work and learn from anywhere. Addressing that consumer need will benefit demand for the next one to two years."

Apple is expected to launch three smartphones at the ‘California Streaming’ event on Tuesday under its latest iPhone 13 series – iPhone 13, iPhone 13 Pro and iPhone 13 Pro Max. The iPhone 13 and the iPhone 13 Pro will have a screen size of 15.5 centimetres, while the iPhone 13 Pro Max will come with a 17cm display, industry insiders said.

“From a spec standpoint, we expect little change this year … [however,] the devices will include updated camera resolutions and new filters,” Loup Ventures wrote in an investors’ note to clients.

“As for the rumoured satellite feature, it will likely be used for emergencies to tap into first-responder networks."

The new smartwatch, called Apple Watch 7, is not expected to receive a major software update, but will see some hardware changes. It is expected to come with flatter edges and larger displays of 41 millimetres and 44mm, nearly 1mm more than the Apple Watch 6 variants.

The Minnesota company expects the first design change in three years in Apple Watch to bring a “slimmer profile and a fractional increase in the display”.

A customer uses his newly purchased Apple Watch in Tokyo. Reuters

It is expected to account for 5 per cent of sales next year, growing at 15 per cent a year.

“We believe 13 per cent of the iPhone base has a watch and that this percentage will increase to 35 per cent plus in the years to come as more biomarkers are adding in the next couple of years, including blood pressure and working with third-party blood glucose monitoring applications,” Mr Munster and Mr Stokman said.

The Cupertino-based company is also expected to launch new AirPods today. Loup Ventures expects entry-level AirPods to add noise cancellation.

“We expect price to be unchanged at $159. AirPods is about 4 per cent of overall revenue … and expected to grow at 18 per cent next year,” it said.

SAN FRANCISCO, CA - SEPTEMBER 07: An attendee wears an Apple AirPods during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. unveiled the latest iterations of its smart phone, the iPhone 7 and 7 Plus, the Apple Watch Series 2, as well as AirPods, the tech giant's first wireless headphones.   Stephen Lam/Getty Images/AFP

How to watch Apple's event today?

Apple’s event will start at 9pm UAE time. Viewers can tune in through

You can also watch the event on YouTube and through the Apple TV application on your iPhone, iPad and Mac.

Updated: September 15, 2021, 5:41 AM