The Iata travel pass is currently available to Emirates customers travelling from 50 cities. Photo: Iata
The Iata travel pass is currently available to Emirates customers travelling from 50 cities. Photo: Iata
The Iata travel pass is currently available to Emirates customers travelling from 50 cities. Photo: Iata
The Iata travel pass is currently available to Emirates customers travelling from 50 cities. Photo: Iata

Emirates is first airline to implement Iata travel pass across its entire network


Deepthi Nair
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Emirates became the first airline to implement the International Air Transport Association’s travel pass on six continents as the Dubai-based carrier ramps up operations to cater to recovering travel demand.

After successful trials of the Iata travel pass in April on selected routes from its Dubai hub, Emirates gradually expanded the use of the Covid-19 health app to customers on 12 routes in June, the airline said in a statement on Thursday.

The airline has now signed a contract with Iata to implement the solution across its global network.

Emirates continues to invest in technology and solutions, like Iata travel pass, so that we can deliver smooth journeys and contactless experiences for our customers
Adel Al Redha,
chief operating officer, Emirates

“Emirates continues to invest in technology and solutions, like Iata travel pass, so that we can deliver smooth journeys and contactless experiences for our customers while enabling our airport teams to handle document checks efficiently and in compliance with regulatory requirements,” said Adel Al Redha, Emirates' chief operating officer.

“We are pleased to partner with Iata on the Iata travel pass solution from early pilot trials to full implementation. We will continue to work closely with Iata on enhancements to facilitate even more secure and smoother journeys for travellers,” he said.

Currently available to Emirates customers travelling from 50 cities, the roll-out across the airline’s entire network is expected to be completed by October, the company said.

Etihad Airways and Emirates were among the first airlines in the world to begin testing the travel pass in April this year as part of efforts to find a common standard for travellers to validate their Covid-19 health documents and navigate travel requirements.

Travellers can download the app and register themselves by creating a digital identity using their passport.

Passengers can use the Iata travel pass app to find accurate information on travel, Covid-19 testing and vaccine requirements for their journey. They can also access certified Covid-19 testing centres at their departure location that meet the requirements of their destination, Emirates said.

The app will allow passengers to manage their travel documentation digitally. Travellers can receive their test results and vaccination certificates directly from authorised labs and test centres, and securely share these documents with authorities and airlines to facilitate travel through the travel pass, according to Emirates airline.

  • The Emirates pavilion at Expo 2020 Dubai has opened for bookings. All photos: Emirates
    The Emirates pavilion at Expo 2020 Dubai has opened for bookings. All photos: Emirates
  • The 'airport of the future' installation at the Emirates Pavilion
    The 'airport of the future' installation at the Emirates Pavilion
  • The pavilion's structure was inspired by the shape of aircraft wings
    The pavilion's structure was inspired by the shape of aircraft wings
  • A future towards cleaner skies and more sustainable flying form a major part of the pavilion's showcase
    A future towards cleaner skies and more sustainable flying form a major part of the pavilion's showcase
  • Visitors can learn all about an aircraft's thrust and propulsion via a series of animations
    Visitors can learn all about an aircraft's thrust and propulsion via a series of animations
  • Emirates has designed its pavilion to offer people a glimpse into the future of commercial aviation
    Emirates has designed its pavilion to offer people a glimpse into the future of commercial aviation
  • Cabin crew will be stationed at the pavilion to show around the exhibits
    Cabin crew will be stationed at the pavilion to show around the exhibits
  • Visitors will get the chance to design their own aircraft and simulate flights
    Visitors will get the chance to design their own aircraft and simulate flights
  • Robotic arms at work at the Future Lab in the Emirates Pavilion
    Robotic arms at work at the Future Lab in the Emirates Pavilion

“Emirates’ implementation of [the] Iata travel pass across its global network cements its role as a key tool in managing the complex myriad health credentials required for travel,” said Nick Careen, Iata senior vice president of operations, safety and security.

“By providing passengers with a one-stop shop to demystify, manage and process these credentials through a secure automated process, they can arrive at the airport ready to fly using automated processes. This will avoid queuing and congestion for document checks – to the benefit of travellers, airlines, airports and governments.”

Travellers can access more than 1,500 Covid-19 test labs via the Iata travel pass app, the statement said.

Emirates’ implementation of [the] Iata travel pass across its global network cements its role as a key tool in managing the complex myriad of health credentials required for travel
Nick Careen,
senior vice president of operations, safety and security, Iata

Citizens from the European Union and the UK can register their vaccine certificate on the app, and work is under way to enable a broader range of verified digital travel documents to be linked to or uploaded on the app, the statement said.

Emirates is working on “future enhancements that include enabling customers to share their digital documents for travel before they reach the airport, such as Covid-19 vaccination certificates and test results”, the airline said.

These will be securely and automatically reflected in Emirates airline’s check-in systems to facilitate a smooth and hassle-free airport experience, according to the statement.

Digital health certificates will not only give governments confidence in a passenger’s Covid-19 status but they will also be essential to avoid chaos at airports once travel restarts, Mr Careen said in July.

Without improvements to current systems, airport processes could reach five-and-a-half hours a trip at 75 per cent pre-Covid traffic levels and eight hours a trip once pre-Covid traffic levels are reached, he said at the time.

Before the pandemic, passengers spent about 90 minutes on average going through travel processes for their journeys. The processes include check-in, security and border control, customs and baggage claim, according to Iata.

“The checking of vaccine and test certificates must be digitised and moved off airports before traffic ramps up,” Mr Careen said. “The solution is digital health passes.”

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Our family matters legal consultant

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

Biography

Favourite Meal: Chicken Caesar salad

Hobbies: Travelling, going to the gym

Inspiration: Father, who was a captain in the UAE army

Favourite read: Rich Dad Poor Dad by Robert Kiyosaki and Sharon Lechter

Favourite film: The Founder, about the establishment of McDonald's

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Updated: September 23, 2021, 10:36 AM