Many fans will have to change how they keep up with the Kardashians, because, after 14 years on our screens, Keeping Up with the Kardashians, often referred to as KUWTK, is coming to an end.
The reality show, which gave fans an intimate insight into the daily life of the Kardashian/Jenner family, catapulting its members to fame, will end in 2021, Kim Kardashian has announced.
The show first aired in October 2003; its 20th and final season will be broadcast next year.
"It is with heavy hearts that we've made the difficult decision as a family to say goodbye to Keeping Up with the Kardashians," Kim Kardashian, who was a stand-out protagonist in the show from the beginning, said on Instagram and Twitter.
"After what will be 14 years, 20 seasons, hundreds of episodes and numerous spin-off shows, we are beyond grateful to all of you who’ve watched us for all of these years – through the good times, the bad times, the happiness, the tears, and the many relationships and children. We’ll forever cherish the wonderful memories and countless people we’ve met along the way."
The show primarily followed the lives of Kris Jenner, 64, and her daughters, Kourtney, 41, Kim, 38 and Khloe Kardashian, 36, and occasionally son Rob, 33. It also featured the matriarch's ex-partner Caitlyn Jenner, 70, and their daughters Kendall, 24, and Kylie Jenner, 23, who have both gone on to become household names, Kendall as a model and Kylie as a beauty entrepreneur.
Kylie, the youngest of the brood, was just 10 when the show first aired.
Since the first season was shown on E!, there have been many spin-off shows, including Kourtney and Khloe Take Miami, Kourtney and Kim Take New York and Kourtney and Khloe Take The Hamptons, which showed the sisters take on various new business ventures around the US. There have also been relationship-focused off-shoots, including Rob & Chyna and Khloe & Lamar.
"Without Keeping Up with The Kardashians, I wouldn't be where I am today. I am so incredibly grateful to everyone who has watched and supported me and my family these past 14 incredible years," Kim Kardashian's statement continued. "This show made us who we are and I will be forever in debt to everyone who played a role in shaping our careers and changing our lives forever."
Kim is now married to rapper Kanye West, with four children, North, 7, Saint, 4, Chicago, 2, and Psalm, 1.
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What drives subscription retailing?
Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.
The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.
The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.
The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.
UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.
That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.
Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.
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MATCH INFO
Uefa Champions League final:
Who: Real Madrid v Liverpool
Where: NSC Olimpiyskiy Stadium, Kiev, Ukraine
When: Saturday, May 26, 10.45pm (UAE)
TV: Match on BeIN Sports
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Fuel economy, combined: 13.8L/100km
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