Instagram has been flooded with people sharing a post asking for “All Eyes on Rafah”.
Created by a user in Malaysia named shahv4012, a post in the form of a story template has gone viral, with users sharing a possibly AI-generated image that shows tents in a camp arranged to spell out “All Eyes on Rafah”.
Live updates: Follow the latest on Israel-Gaza
Since it was first uploaded on Tuesday, it has been shared by more than 40 million Instagram users.
This includes celebrities such as Bridgerton star Nicola Coughlan, actor Aaron Paul, singer Dua Lipa, rapper and actor Kid Cudi, Bollywood star Varun Dhawan and US singer Kehlani.
What does 'All Eyes on Rafah' mean?
The post aims to draw attention to the situation in Rafah, as Israel's assault continues.
The story template was first shared after a deadly strike on a refugee camp in Rafah on Monday, just two days after the International Court of Justice ordered Israel to halt its operations in the southern Gaza city.
The attack hit a camp for displaced people in north-west Rafah, a site that is in a designated humanitarian safe zone, Gaza civil defence and Palestinian authorities said. Women and children were among those killed and several people were also injured.
Why are people posting it?
The idea not only aims to bring into focus what is happening in Gaza but also show support for the Palestinian cause. As more people share the post, more eyes will see it and think of what is happening in Rafah.
The slogan probably originated from a comment by Rik Peeperkorn, director of the World Health Organisation’s Office of the Occupied Palestinian Territories. “All eyes are on Rafah,” he said back in February, after Israeli Prime Minister Benjamin Netanyahu ordered an evacuation plan for the city ahead of attacks on what he claims are the last Hamas strongholds.
Backlash over the image
Despite its popularity, the “All Eyes on Rafah” post has also been criticised, with some claiming that it promotes a sanitised reality in Rafah.
Saint Hoax, the popular pseudonymous Syrian artist, satirist and sociopolitical activist, compared it to the black squares posted during the #BlackoutTuesday movement in 2020. The collective action to protest racism and police brutality in the US, a response to the murder of George Floyd, was also criticised for not efficiently supporting the Black Lives Matter movement.
“While the image has been shared over 40 million times and helps spread the word, it would be much more effective if it were followed up with a statistic, infographic, or fund-raiser to contextualise the severity of this genocide,” Saint Hoax, who has more than 3.4 million followers, wrote in a post.
“Though well-intentioned, the post ends up overshadowing Palestinian journalists and activists who are deeply engaged in the work.”
Actress Rachel Zegler, known for her work in West Side Story and The Hunger Games prequel The Ballad of Songbirds & Snakes, has also criticised the post for its shareability.
“Its disturbing that the only way so many people have suddenly felt comfortable sharing their support for Palestinian lives is via an Al-generated image that doesn't even begin to touch upon the actual horrors of what these human beings are experiencing,” she wrote on an Instagram story to her two million followers.
Creative director and activist Alana Hadid, the elder sister of Gigi and Bella Hadid, also shared her thoughts about the post.
“If the only thing you've ever done is repost this photo, welcome to the movement,” she wrote. “Now educate yourself. Talk to Palestinians. Join a rally. Listen to videos and teach ins. Get acquainted with the reality on the ground. The history.
“Performative activism is not helpful. Education and sustained activism and action is. Push yourself out of your comfort zone and get acquainted with that feeling. Reposting is not enough any more.”
On Thursday, another real photo, a more graphic image with the same shareable function, also went viral on Instagram.
Already garnering more than one million shares, the image is an ariel photo depicting dead bodied wrapped in white shrouds grouped and piled together in the middle of the street surrounded by mourners.
Other artworks going viral for Rafah
While this story template is going viral, other artworks have been heavily re-shared on social media since the Rafah attacks.
This includes a drawing by children's book illustrator @Sally_Samir_, which shows tents on fire and headless angels floating up towards the sky, with a keffiyeh, watermelon and poppy – things that have been adopted as symbols of Palestine – where their heads should be.
Another drawing by Egyptian artist Yassin Mohamed, who posts on the Instagram account @YassinDraws, has also been widely shared. It depicts a father holding up a headless child with a flower in place of the child's missing head, referencing a video that went viral showing the aftermath of Israel's attack on the refugee camp. The flower in the place of a head is a motif of the artist.
Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
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Our legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
UAE v Gibraltar
What: International friendly
When: 7pm kick off
Where: Rugby Park, Dubai Sports City
Admission: Free
Online: The match will be broadcast live on Dubai Exiles’ Facebook page
UAE squad: Lucas Waddington (Dubai Exiles), Gio Fourie (Exiles), Craig Nutt (Abu Dhabi Harlequins), Phil Brady (Harlequins), Daniel Perry (Dubai Hurricanes), Esekaia Dranibota (Harlequins), Matt Mills (Exiles), Jaen Botes (Exiles), Kristian Stinson (Exiles), Murray Reason (Abu Dhabi Saracens), Dave Knight (Hurricanes), Ross Samson (Jebel Ali Dragons), DuRandt Gerber (Exiles), Saki Naisau (Dragons), Andrew Powell (Hurricanes), Emosi Vacanau (Harlequins), Niko Volavola (Dragons), Matt Richards (Dragons), Luke Stevenson (Harlequins), Josh Ives (Dubai Sports City Eagles), Sean Stevens (Saracens), Thinus Steyn (Exiles)
MOUNTAINHEAD REVIEW
Starring: Ramy Youssef, Steve Carell, Jason Schwartzman
Director: Jesse Armstrong
Rating: 3.5/5
Sholto Byrnes on Myanmar politics
COMPANY%20PROFILE
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Safety 'top priority' for rival hyperloop company
The chief operating officer of Hyperloop Transportation Technologies, Andres de Leon, said his company's hyperloop technology is “ready” and safe.
He said the company prioritised safety throughout its development and, last year, Munich Re, one of the world's largest reinsurance companies, announced it was ready to insure their technology.
“Our levitation, propulsion, and vacuum technology have all been developed [...] over several decades and have been deployed and tested at full scale,” he said in a statement to The National.
“Only once the system has been certified and approved will it move people,” he said.
HyperloopTT has begun designing and engineering processes for its Abu Dhabi projects and hopes to break ground soon.
With no delivery date yet announced, Mr de Leon said timelines had to be considered carefully, as government approval, permits, and regulations could create necessary delays.
MATCH INFO
Uefa Champions League last-16, second leg:
Real Madrid 1 (Asensio 70'), Ajax 4 (Ziyech 7', Neres 18', Tadic 62', Schone 72')
Ajax win 5-3 on aggregate
Tamkeen's offering
- Option 1: 70% in year 1, 50% in year 2, 30% in year 3
- Option 2: 50% across three years
- Option 3: 30% across five years
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What to watch out for:
Algae, waste coffee grounds and orange peels will be used in the pavilion's walls and gangways
The hulls of three ships will be used for the roof
The hulls will painted to make the largest Italian tricolour in the country’s history
Several pillars more than 20 metres high will support the structure
Roughly 15 tonnes of steel will be used
COMPANY PROFILE
Name: Kumulus Water
Started: 2021
Founders: Iheb Triki and Mohamed Ali Abid
Based: Tunisia
Sector: Water technology
Number of staff: 22
Investment raised: $4 million
Avatar: Fire and Ash
Director: James Cameron
Starring: Sam Worthington, Sigourney Weaver, Zoe Saldana
Rating: 4.5/5
How to wear a kandura
Dos
- Wear the right fabric for the right season and occasion
- Always ask for the dress code if you don’t know
- Wear a white kandura, white ghutra / shemagh (headwear) and black shoes for work
- Wear 100 per cent cotton under the kandura as most fabrics are polyester
Don’ts
- Wear hamdania for work, always wear a ghutra and agal
- Buy a kandura only based on how it feels; ask questions about the fabric and understand what you are buying
What is safeguarding?
“Safeguarding, not just in sport, but in all walks of life, is making sure that policies are put in place that make sure your child is safe; when they attend a football club, a tennis club, that there are welfare officers at clubs who are qualified to a standard to make sure your child is safe in that environment,” Derek Bell explains.
If you go
Where to stay: Courtyard by Marriott Titusville Kennedy Space Centre has unparalleled views of the Indian River. Alligators can be spotted from hotel room balconies, as can several rocket launch sites. The hotel also boasts cool space-themed decor.
When to go: Florida is best experienced during the winter months, from November to May, before the humidity kicks in.
How to get there: Emirates currently flies from Dubai to Orlando five times a week.
Gully Boy
Director: Zoya Akhtar
Producer: Excel Entertainment & Tiger Baby
Cast: Ranveer Singh, Alia Bhatt, Kalki Koechlin, Siddhant Chaturvedi
Rating: 4/5 stars
Gender equality in the workplace still 200 years away
It will take centuries to achieve gender parity in workplaces around the globe, according to a December report from the World Economic Forum.
The WEF study said there had been some improvements in wage equality in 2018 compared to 2017, when the global gender gap widened for the first time in a decade.
But it warned that these were offset by declining representation of women in politics, coupled with greater inequality in their access to health and education.
At current rates, the global gender gap across a range of areas will not close for another 108 years, while it is expected to take 202 years to close the workplace gap, WEF found.
The Geneva-based organisation's annual report tracked disparities between the sexes in 149 countries across four areas: education, health, economic opportunity and political empowerment.
After years of advances in education, health and political representation, women registered setbacks in all three areas this year, WEF said.
Only in the area of economic opportunity did the gender gap narrow somewhat, although there is not much to celebrate, with the global wage gap narrowing to nearly 51 per cent.
And the number of women in leadership roles has risen to 34 per cent globally, WEF said.
At the same time, the report showed there are now proportionately fewer women than men participating in the workforce, suggesting that automation is having a disproportionate impact on jobs traditionally performed by women.
And women are significantly under-represented in growing areas of employment that require science, technology, engineering and mathematics skills, WEF said.
* Agence France Presse
Du Plessis plans his retirement
South Africa captain Faf du Plessis said on Friday the Twenty20 World Cup in Australia in two years' time will be his last.
Du Plessis, 34, who has led his country in two World T20 campaigns, in 2014 and 2016, is keen to play a third but will then step aside.
"The T20 World Cup in 2020 is something I'm really looking forward to. I think right now that will probably be the last tournament for me," he said in Brisbane ahead of a one-off T20 against Australia on Saturday.
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Mountain%20Boy
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Third Test
Result: India won by 203 runs
Series: England lead five-match series 2-1
