Sheikha Bodour is one of the most prominent figures in global publishing. Photo: Sheika Bodour Al Qasimi / X
Sheikha Bodour is one of the most prominent figures in global publishing. Photo: Sheika Bodour Al Qasimi / X
Sheikha Bodour is one of the most prominent figures in global publishing. Photo: Sheika Bodour Al Qasimi / X
Sheikha Bodour is one of the most prominent figures in global publishing. Photo: Sheika Bodour Al Qasimi / X

Sheikha Bodour Al Qasimi named Unesco goodwill ambassador for education and book culture


Saeed Saeed
  • English
  • Arabic

Sheikha Bodour Al Qasimi has been appointed a Unesco goodwill ambassador for education and book culture in recognition of her global efforts to promote literacy, publishing and educational development.

As president of the American University of Sharjah and chairperson of the Sharjah Book Authority, Sheikha Bodour will support Unesco’s work to advance reading, education and creative entrepreneurship among young people. The appointment builds on decades of leadership in cultural and educational initiatives.

“I am deeply honoured to join Unesco's mission as a goodwill ambassador for education and book culture,” she said. “Books have the power to open minds, bridge divides and build resilient, knowledge-driven societies. In a world of rapid change, investing in literacy, education and access to culture is not optional. It is essential.

“This role is both a responsibility and a continuation of my commitment to advancing empowerment through books, education, and cultural engagement. I look forward to working closely with Unesco to champion these values and help expand opportunities for learning and creative expression around the world.”

Sheikha Bodour's appointment follows other regional collaborations with the organisation, including the work of Lebanese influencer Karen Wazen, who was named a goodwill ambassador for the UN refugee agency in March for her advocacy on behalf of displaced communities.

Sheika Bodour Al Qasimi with Unesco Director-General Audrey Azoulay in Paris. Photo: Unesco
Sheika Bodour Al Qasimi with Unesco Director-General Audrey Azoulay in Paris. Photo: Unesco

One of the most prominent figures in global publishing, Sheikha Bodour served as president of the International Publishers Association and became the first Arab woman to hold the position since the organisation was founded in 1896.

As founder of Kalimat Group, one of the region’s leading publishing companies, Sheikha Bodour has helped shape the UAE’s book industry and established the Emirates Publishers Association, the non-profit UAE Board on Books for Young People (UAEBBY) organisation and Knowledge Without Borders foundation.

As chairperson of the Sharjah Book Authority, she oversees the Sharjah International Book Fair, one of the world’s largest literary events. Under her leadership, the fair has strengthened its international presence, serving as guest of honour at book fairs in Rabat, Seoul, London and Frankfurt.

While chairing Sharjah as the Unesco-designated World Book Capital in 2019, the emirate became a global literary hub through hundreds of year-long initiatives promoting reading and cultural exchange. The campaign culminated in the launch of the House of Wisdom in 2020, Sharjah’s landmark library and cultural centre.

Sheikha Bodour Al Qasimi at the 2023 Bologna Children’s Book Fair. Photo: PublisHer
Sheikha Bodour Al Qasimi at the 2023 Bologna Children’s Book Fair. Photo: PublisHer

Her work has been recognised internationally and she was named the first honorary professor of the University of Leicester for her efforts to advance women’s empowerment and child literacy.

She also led the UAE’s accession to the Marrakesh Treaty, improving access to books for the visually impaired and helped with the restoration of Beirut’s public libraries after the 2020 port explosion.

Through Publisher, a 1,000-member global network founded for women in publishing, Sheikha Bodour continues to advocate for greater equity and diversity in the creative industries.

UAE currency: the story behind the money in your pockets
Fixtures

Opening day Premier League fixtures for August 9-11

August 9

Liverpool v Norwich 11pm

August 10

West Ham v Man City 3.30pm

Bournemouth v Sheffield Utd 6pm

Burnley v Southampton 6pm

C Palace v Everton 6pm

Leicester v Wolves 6pm

Watford v Brighton 6pm

Tottenham v Aston Villa 8.30pm

August 11

Newcastle v Arsenal 5pm

Man United v Chelsea 7.30pm

 

RESULTS

1.45pm: Maiden Dh75,000 1,400m
Winner: Dirilis Ertugrul, Fabrice Veron (jockey), Ismail Mohammed (trainer)
2.15pm: Handicap Dh90,000 1,400m
Winner: Kidd Malibu, Sandro Paiva, Musabah Al Muhairi
2.45pm: Maiden Dh75,000 1,000m
Winner: Raakezz, Tadhg O’Shea, Nicholas Bachalard
3.15pm: Handicap Dh105,000 1,200m
Winner: Au Couer, Sean Kirrane, Satish Seemar
3.45pm: Maiden Dh75,000 1,600m
Winner: Rayig, Pat Dobbs, Doug Watson
4.15pm: Handicap Dh105,000 1,600m
Winner: Chiefdom, Royston Ffrench, Salem bin Ghadayer
4.45pm: Handicap Dh80,000 1,800m
Winner: King’s Shadow, Richard Mullen, Satish Seemar

Avatar: Fire and Ash

Director: James Cameron

Starring: Sam Worthington, Sigourney Weaver, Zoe Saldana

Rating: 4.5/5

GOLF’S RAHMBO

- 5 wins in 22 months as pro
- Three wins in past 10 starts
- 45 pro starts worldwide: 5 wins, 17 top 5s
- Ranked 551th in world on debut, now No 4 (was No 2 earlier this year)
- 5th player in last 30 years to win 3 European Tour and 2 PGA Tour titles before age 24 (Woods, Garcia, McIlroy, Spieth)

Test

Director: S Sashikanth

Cast: Nayanthara, Siddharth, Meera Jasmine, R Madhavan

Star rating: 2/5

Profile of RentSher

Started: October 2015 in India, November 2016 in UAE

Founders: Harsh Dhand; Vaibhav and Purvashi Doshi

Based: Bangalore, India and Dubai, UAE

Sector: Online rental marketplace

Size: 40 employees

Investment: $2 million

ASIAN%20RUGBY%20CHAMPIONSHIP%202024
%3Cp%3E%3Cstrong%3EResults%3C%2Fstrong%3E%3Cbr%3EHong%20Kong%2052-5%20UAE%3Cbr%3ESouth%20Korea%2055-5%20Malaysia%3Cbr%3EMalaysia%206-70%20Hong%20Kong%3Cbr%3EUAE%2036-32%20South%20Korea%3Cbr%3E%3Cbr%3E%3Cstrong%3EFixtures%3C%2Fstrong%3E%3Cbr%3EFriday%2C%20June%2021%2C%207.30pm%20kick-off%3A%20UAE%20v%20Malaysia%3Cbr%3EAt%20The%20Sevens%2C%20Dubai%20(admission%20is%20free).%3Cbr%3ESaturday%3A%20Hong%20Kong%20v%20South%20Korea%3Cbr%3E%3C%2Fp%3E%0A
UAE currency: the story behind the money in your pockets
SERIES INFO

Schedule:
All matches at the Harare Sports Club
1st ODI, Wed Apr 10
2nd ODI, Fri Apr 12
3rd ODI, Sun Apr 14
4th ODI, Sun Apr 16

UAE squad
Mohammed Naveed (captain), Rohan Mustafa, Ashfaq Ahmed, Shaiman Anwar, Mohammed Usman, CP Rizwan, Chirag Suri, Mohammed Boota, Ghulam Shabber, Sultan Ahmed, Imran Haider, Amir Hayat, Zahoor Khan, Qadeer Ahmed

Zimbabwe squad
Peter Moor (captain), Solomon Mire, Brian Chari, Regis Chakabva, Sean Williams, Timycen Maruma, Sikandar Raza, Donald Tiripano, Kyle Jarvis, Tendai Chatara, Chris Mpofu, Craig Ervine, Brandon Mavuta, Ainsley Ndlovu, Tony Munyonga, Elton Chigumbura

SQUADS

UAE
Mohammed Naveed (captain), Mohamed Usman (vice-captain), Ashfaq Ahmed, Chirag Suri, Shaiman Anwar, Mohammed Boota, Ghulam Shabber, Imran Haider, Tahir Mughal, Amir Hayat, Zahoor Khan, Qadeer Ahmed, Fahad Nawaz, Abdul Shakoor, Sultan Ahmed, CP Rizwan

Nepal
Paras Khadka (captain), Gyanendra Malla, Dipendra Singh Airee, Pradeep Airee, Binod Bhandari, Avinash Bohara, Sundeep Jora, Sompal Kami, Karan KC, Rohit Paudel, Sandeep Lamichhane, Lalit Rajbanshi, Basant Regmi, Pawan Sarraf, Bhim Sharki, Aarif Sheikh

Titanium Escrow profile

Started: December 2016
Founder: Ibrahim Kamalmaz
Based: UAE
Sector: Finance / legal
Size: 3 employees, pre-revenue  
Stage: Early stage
Investors: Founder's friends and Family

Section 375

Cast: Akshaye Khanna, Richa Chadha, Meera Chopra & Rahul Bhat

Director: Ajay Bahl

Producers: Kumar Mangat Pathak, Abhishek Pathak & SCIPL

Rating: 3.5/5

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Updated: October 29, 2025, 2:56 AM