Far-left French presidential candidate Jean-Luc Melenchon embraced migrants and Russia and derided rivals on Sunday as he sought to reinvigorate his flagging campaign for April’s election with an unusual “immersive and olfactory” rally.
Yes, olfactory: the campaign team diffused various smells into the exhibition hall in the western city of Nantes, surrounding participants with screens and speakers.
While the videos were powerful, with ocean waves and starscapes transporting the crowd as Mr Melenchon, 70, talked about sea pollution and the dangers of wars in space, the aromatic part was a bit of a flop.
The masked crowd had trouble smelling anything at all, or identifying the scents - some described fruity or marine aromas, others reportedly smelled gasoline — or their connection to what Mr Melenchon was saying.
The event came as the once-powerful French left wing is deeply fractured and struggling to make its voice heard in a campaign where far-right and conservative figures have grabbed most of the attention so far.
Mr Melenchon — a political firebrand with a notorious temper — refuses to form a united front with other left-wing candidates against centrist President Emmanuel Macron, who is expected to seek re-election.
At Sunday’s rally, Mr Melenchon promised to guarantee jobs for everyone, raise the minimum wage, lower the retirement age to 60 and hike taxes on multinationals and rich households.
His campaign platform calls for France to pull out of Nato, disobey EU rules, renationalise some businesses, block energy price rises, and spend more on fighting racism and other forms of discrimination.
While other candidates are railing against migration, Mr Melenchon said migrants are “welcome” in France, calling immigration the “No. 1 factor” in human progress.
He also proudly called Russia a “partner,” even as European governments are scrambling to find ways to avert a possible Russian invasion of Ukraine.
And he had little kindness for his rivals on the left.
“We don’t need union. We need clarity and people’s mobilisation,” he said. “I’m not their friend.”
Mr Melenchon has criticised the French government’s vaccine and virus rules as too restrictive, but his team distributed masks at the entrance to Sunday’s event.
He drew attention in the 2017 presidential race for holding simultaneous campaign rallies via hologram. A similar show is planned for early April.
Mr Melenchon was the strongest-performing left-wing candidate in 2017, winning 19.6 per cent of the vote, but came in fourth.
This time there are six left-wing candidates vying for the April 10 first-round vote, and polls suggest none will make the likely runoff of the top two vote-getters on April 24.
Many voters are undecided and the field of candidates is still shifting.
According to pollsters, Mr Macron’s strongest challengers so far are far-right leader Marine Le Pen, who he beat in the 2017 runoff, conservative Republican candidate Valerie Pecresse, who visited a migrant camp in Greece this weekend to push for stemming migration to Europe and populist far-right pundit Eric Zemmour, who has been repeatedly convicted of hate speech.
Other contenders include Socialist Paris Mayor Anne Hidalgo, Greens party candidate Yannick Jadot, and former justice minister Christiane Taubira.
Villains
Queens of the Stone Age
Matador
Jetour T1 specs
Engine: 2-litre turbocharged
Power: 254hp
Torque: 390Nm
Price: From Dh126,000
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Match info
Arsenal 0
Manchester City 2
Sterling (14'), Bernardo Silva (64')
Who's who in Yemen conflict
Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government
Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council
Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south
Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory
The five pillars of Islam
UAE currency: the story behind the money in your pockets
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THE BIG THREE
NOVAK DJOKOVIC
19 grand slam singles titles
Wimbledon: 5 (2011, 14, 15, 18, 19)
French Open: 2 (2016, 21)
US Open: 3 (2011, 15, 18)
Australian Open: 9 (2008, 11, 12, 13, 15, 16, 19, 20, 21)
Prize money: $150m
ROGER FEDERER
20 grand slam singles titles
Wimbledon: 8 (2003, 04, 05, 06, 07, 09, 12, 17)
French Open: 1 (2009)
US Open: 5 (2004, 05, 06, 07, 08)
Australian Open: 6 (2004, 06, 07, 10, 17, 18)
Prize money: $130m
RAFAEL NADAL
20 grand slam singles titles
Wimbledon: 2 (2008, 10)
French Open: 13 (2005, 06, 07, 08, 10, 11, 12, 13, 14, 17, 18, 19, 20)
US Open: 4 (2010, 13, 17, 19)
Australian Open: 1 (2009)
Prize money: $125m
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Sui Dhaaga: Made in India
Director: Sharat Katariya
Starring: Varun Dhawan, Anushka Sharma, Raghubir Yadav
3.5/5
The Cockroach
(Vintage)
Ian McEwan
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Celta Vigo 2
Castro (45'), Aspas (82')
Barcelona 2
Dembele (36'), Alcacer (64')
Red card: Sergi Roberto (Barcelona)
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Global institutions: BlackRock and KKR
US-based BlackRock is the world's largest asset manager, with $5.98 trillion of assets under management as of the end of last year. The New York firm run by Larry Fink provides investment management services to institutional clients and retail investors including governments, sovereign wealth funds, corporations, banks and charitable foundations around the world, through a variety of investment vehicles.
KKR & Co, or Kohlberg Kravis Roberts, is a global private equity and investment firm with around $195 billion of assets as of the end of last year. The New York-based firm, founded by Henry Kravis and George Roberts, invests in multiple alternative asset classes through direct or fund-to-fund investments with a particular focus on infrastructure, technology, healthcare, real estate and energy.