Sheikh Mohammed bin Rashid showcased the natural beauty of the UAE to the world in a social media post.
The Vice President and Ruler of Dubai shared a video celebrating the best of the Emirates with his 10.4 million followers on Twitter.
The 55-second clip - which has won thousands of likes since being posted on Friday - features striking mountain ranges, lush greenery, golden sands and cultural landmarks set against a stirring soundtrack.
Sheikh Mohammed accompanied the video, which is emblazoned with the UAE Nation Brand logo, with the words 'My beautiful country'.
Earlier this month, the Ruler of Dubai launched a campaign to get more people to sample the rich array of attractions on offer across the nation.
The "world’s coolest winter" invites people to explore the hidden gems of the seven emirates and during its 45-day run - overseen by the Ministry of Economy in collaboration with local tourism entities - it aims to highlight the landmarks and attractions that distinguish every emirate and contribute to the UAE as a single destination.
It is part of a wider plan to double by 2030 the annual Dh41.2 billion ($11.2bn) spent on domestic tourism and encourage staycations.
As well as bolstering domestic tourism, the UAE has been gradually reopening to international tourists in recent months.
Dubai was among the first global destinations to reopen in July with stringent safety measures in place after the impact of the Covid-19 pandemic.
Last week, Abu Dhabi announced international tourists would be welcomed back to the capital as of Thursday, December 24.
Travellers will need to present a negative PCR test received within 96 hours of their scheduled departure, as previously stated.
They must undergo a second PCR test on landing in Abu Dhabi.
Travellers from green countries must self-isolate until they receive a negative result from the PCR test taken on landing.
The countries currently on the green list are: Australia, Brunei, China, Greece, Greenland, Hong Kong, Malaysia, Mauritius, New Zealand, Saudi Arabia, Singapore, Taiwan, Tajikistan, Thailand, Uzbekistan and Vietnam.
