Some queued through the night, others slept in their cars as Dubai Mall became the go-to place for Apple super fans on their annual trek to buy the latest iPhone.
There may seem little difference in the iPhone 14 than previous incarnations of Apple’s signature product, yet shoppers were still prepared to hand over bundles of cash and queue for hours to be among the first owners.
One of those was Dr Mohannad K, 37, from Lebanon who has lived in Dubai for more than 30 years.
The dentist waited patiently in a long queue after arriving at the mall at around 4.30am.
dentist and Apple super fan
“I pre-ordered the iPhone and turned up at the mall at 4.30am,” he said.
“I have owned every iPhone since its launch, and used to import the early models from America.
“I have my bag with Dh22,000 in cash ready to buy some new tech. I already have the latest Apple Watch and TV.
“The purple colour was the one I wanted. I arrived extra early, but the security would not let me in so I had to sleep in my car.
“By 6.30am, everyone was queuing already so I had to run to make the line. It was a big rush at 7am.”
The latest devices are equipped with the Apple’s much-awaited satellite technology, and in the case of the iPhone 14 Pro, the new A16 bionic chip, which Apple claims is the fastest chip ever in a smartphone.
The iPhone 14 and iPhone Pro will come with a 6.1-inch screen, while the iPhone 14 Plus and iPhone 14 Pro Max will have 6.7-inch displays.
The iPhone 14 and iPhone 14 Plus models start from $799 (Dh3,399) and $899 (Dh3,799), respectively, while the iPhone 14 Pro costs $999 (Dh4,299) and the iPhone 14 Pro Max starts at $1,099 (Dh4,699). Trade-in will be available at Apple stores.
First to get through the doors of Apple’s flagship store in Dubai Mall was Abdul Rafeeque, a 37-year-old IT manager who spent Dh25,000 on six iPhones to send back to his family in India.
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Available in a 6.1-inch display and a new, larger 6.7-inch size, the iPhone 14 and iPhone 14 Plus feature impressive camera upgrades and groundbreaking new safety capabilities. Photo: Apple -
The iPhone 14 and iPhone 14 Plus will be available in five colours: midnight, blue, starlight, purple, and (PRODUCT)RED. Photo: Apple -
Apple chief executive Tim Cook speaks at an Apple event on the campus of Apple's headquarters in Cupertino, California. AP -
Apple Watch Ultra features a new, customisable action button in high-contrast international orange that gives users quick physical control over a range of functions. Photo: Apple -
The iPhone 14 and iPhone 14 Plus offer industry-leading durability and amazing battery life, including the best battery life ever in an iPhone with iPhone 14 Plus. Photo: Apple -
Mr Cook arrives to speak at an Apple event in Cupertino. AP -
Visitors arrive at the Steve Jobs Theatre before the Far Out Apple event. Bloomberg -
Visitors arrive at Steve Jobs Theatre on the Apple campus. Bloomberg -
Members of the media await the arrival of Mr Cook in Cupertino. EPA -
Mr Cook presents the new iPhone 14 at the event. Reuters -
The new extra-small ear tip on the Apple AirPods Pro delivers a better fit to more customers. Photo: Apple -
The new AirPods Pro bring major upgrades to Transparency mode, Spatial Audio and convenience features while cancelling up to twice as much noise. Photo: Apple -
You can personalise the charging case with Memoji, Animoji and a curated list of stickers. Photo: Apple -
The new AirPods Pro. Photo: Apple -
Apple Watch Ultra, the most rugged and capable Apple Watch. Photo: Apple -
Three new bands — Trail Loop, Alpine Loop and Ocean Band — offer unique design features that provide a secure and comfortable fit. Photo: Apple -
The reimagined Lock Screen in iOS 16 offers a multilayered effect that sets subjects of photos in front of the time, along with newly designed widgets. Photo: Apple -
The Ultra Wide camera offers a new perspective for photos and video, and receives benefits from Photonic Engine — an enhanced image pipeline. Photo: Apple -
Crash Detection uses specialised components paired with Apple-designed algorithms to detect a severe car crash and automatically dial emergency services when a user is unconscious or unable to reach their iPhone. Photo: Apple -
The iPhone 14 and iPhone 14 Plus contain a new 12MP Main camera, a new front TrueDepth camera and the Ultra Wide camera. Photo: Apple -
The iPhone 14 line-up includes Emergency SOS via satellite, enabling the user to contact emergency services when outside of cellular or Wi-Fi coverage. Photo: Apple
“When I found out I had an appointment to buy the phone I was so happy,” he said.
“I have tried every year and this was the first year I have got a spot. I use all the Apple products, so I wanted to be in the front of the queue.
“I work in IT, but I need the new phone to get the better camera and the big screen. I love photographer and I have 75,000 photos.”
Mr Rafeeque has documented each of his new purchases on their release day of the latest iPhone since 2016.
“You can tell be the images that the camera has got better each year,” he said.
“I woke up at 4.30am, did all my work preparations and had breakfast then came down here.
“I tried to get the Pro Max as I need it for my cryptocurrency trading as it has a much better battery life.
“The other phones are for my family.”
