Since the US PGA Championship abandoned match play in 1958 as television played a more prominent role, it has suffered something of an identity crisis among golf's four majors.
The Masters is without compare for many reasons, although it starts with being at the Augusta National every year.
The US Open is billed as the toughest test in golf, sometimes to a fault.
The British Open is the only major played on links courses.
And where does that leave the US PGA Championship?
"The fourth major," Graeme McDowell said. "It doesn't get the accolades it deserves, but there's not a guy on the range that wouldn't put it head and shoulders over any tournament in the world - apart from the other three major championships."
Ouch.
Of course, the PGA of America does not help itself by taking its premier championship to an ordinary course like Valhalla, which it owns. No other major telecast is laden with so many commercials and so little golf. And it is the only major this year where a corporate box occupies more space than grandstands along the 18th hole.
Even so, the tournament's slogan says it all - Glory's Last Shot.
It is the last chance this year to win a major. After the last putt falls on Sunday, there will not be another major for nearly eight months, when azaleas start to bloom in Augusta.
And it is worth noting the first part of what McDowell said. There is not a single player in the 156-man field - including the 20 club professionals - who would not love to hoist the heaviest trophy of the four majors. The US PGA Championship over the last decade has billed itself as the strongest field in golf, an argument it wins with evidence from the world ranking.
Barring anyone pulling out before today's opening round, it will have the top 103 players in the world. That is more than the entire field at the Masters. Going into this year, the US PGA Championship had the 10 highest-rated fields in all of golf.
But that distinction is losing some of its shine. The World Golf Championships bring at least the top 50 together three times a year, which could turn into four times a year once the HSBC Champions becomes part of the PGA Tour official schedule. The Players Championship does the same, and arguably has the strongest and deepest field in golf because it does not have 20 club professionals.
So where does that leave the US PGA Championship in the major championship rotation?
Perhaps it should be referred to as the fairest of them all.
Ask just about any player for their impressions of the US PGA Championship, whether it is held on a classic design like Southern Hills or Baltusrol, or it goes somewhere new like Kiawah Island or Whistling Straits, and the answer typically is the same.
"It's set up a little more fairly than the other ones," Steve Stricker said. "I think over the years, they've done a better job of mixing it up on a daily basis with the tees. The rough isn't over-the-top brutal. It's still hard, don't get me wrong. The tournament is always hard. It's probably not set up as hard as the other ones, but it's more fair."
"Most PGA venues I've played have been quite fair," Ernie Els said. "Some of them have been an upgrade from tour events, maybe a touch more difficult. It's the more friendly one of the four." But it is fair in other ways.
No other major rewards a player for having a good year by giving them a spot in the field. There is never anyone missing from the US PGA Championship who should be there. "Anyone can have a good year and get in the top 100, and they get in the PGA," Thomas Bjorn said. "It comes at the right time of the year for it.
"If you've played well through the season, there's your bonus. You get in a major championship. That's something they have identified, and it's a good thing. It provides every member of the major tours a chance to get into a major by playing good over a period of time.
"It's not the US Open or the [British] Open, where you play well for one day to qualify. This, you play well for a season and you get your reward."
If it is true that golf is stronger and deeper than ever - maybe that explains why the last 16 majors have 16 different winners - then it stands to reason that the US PGA Championship is one last chance for the best professionals to prove themselves at an event where score is not an issue as long as it is the lowest one.
Being the last is not all bad. Not having an obvious distinction should not matter. Geoff Ogilvy might have summed it up in a column for Golf World magazine.
"No one is walking around saying Jack Nicklaus won 13 majors and five PGAs. In the record books, a PGA victory means just as much as one at the Masters, US Open or British Open.
"That's good enough for me."
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Key products and UAE prices
iPhone XS
With a 5.8-inch screen, it will be an advance version of the iPhone X. It will be dual sim and comes with better battery life, a faster processor and better camera. A new gold colour will be available.
Price: Dh4,229
iPhone XS Max
It is expected to be a grander version of the iPhone X with a 6.5-inch screen; an inch bigger than the screen of the iPhone 8 Plus.
Price: Dh4,649
iPhone XR
A low-cost version of the iPhone X with a 6.1-inch screen, it is expected to attract mass attention. According to industry experts, it is likely to have aluminium edges instead of stainless steel.
Price: Dh3,179
Apple Watch Series 4
More comprehensive health device with edge-to-edge displays that are more than 30 per cent bigger than displays on current models.
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
MATCH INFO
Barcelona 4 (Suarez 27', Vidal 32', Dembele 35', Messi 78')
Sevilla 0
Red cards: Ronald Araujo, Ousmane Dembele (Barcelona)
Ammar 808:
Maghreb United
Sofyann Ben Youssef
Glitterbeat
Profile of Hala Insurance
Date Started: September 2018
Founders: Walid and Karim Dib
Based: Abu Dhabi
Employees: Nine
Amount raised: $1.2 million
Funders: Oman Technology Fund, AB Accelerator, 500 Startups, private backers
Key findings of Jenkins report
- Founder of the Muslim Brotherhood, Hassan al Banna, "accepted the political utility of violence"
- Views of key Muslim Brotherhood ideologue, Sayyid Qutb, have “consistently been understood” as permitting “the use of extreme violence in the pursuit of the perfect Islamic society” and “never been institutionally disowned” by the movement.
- Muslim Brotherhood at all levels has repeatedly defended Hamas attacks against Israel, including the use of suicide bombers and the killing of civilians.
- Laying out the report in the House of Commons, David Cameron told MPs: "The main findings of the review support the conclusion that membership of, association with, or influence by the Muslim Brotherhood should be considered as a possible indicator of extremism."
The five pillars of Islam
Top goalscorers in Europe
34 goals - Robert Lewandowski (68 points)
34 - Ciro Immobile (68)
31 - Cristiano Ronaldo (62)
28 - Timo Werner (56)
25 - Lionel Messi (50)
*29 - Erling Haaland (50)
23 - Romelu Lukaku (46)
23 - Jamie Vardy (46)
*NOTE: Haaland's goals for Salzburg count for 1.5 points per goal. Goals for Dortmund count for two points per goal.
GIANT REVIEW
Starring: Amir El-Masry, Pierce Brosnan
Director: Athale
Rating: 4/5
Sole survivors
- Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
- George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
- Bahia Bakari, then 12, survived when a Yemenia Airways flight crashed near the Comoros in 2009, killing 152. She was found clinging to wreckage after floating in the ocean for 13 hours.
- Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.
RESULTS
Lightweight (female)
Sara El Bakkali bt Anisha Kadka
Bantamweight
Mohammed Adil Al Debi bt Moaz Abdelgawad
Welterweight
Amir Boureslan bt Mahmoud Zanouny
Featherweight
Mohammed Al Katheeri bt Abrorbek Madaminbekov
Super featherweight
Ibrahem Bilal bt Emad Arafa
Middleweight
Ahmed Abdolaziz bt Imad Essassi
Bantamweight (female)
Ilham Bourakkadi bt Milena Martinou
Welterweight
Mohamed Mardi bt Noureddine El Agouti
Middleweight
Nabil Ouach bt Ymad Atrous
Welterweight
Nouredine Samir bt Marlon Ribeiro
Super welterweight
Brad Stanton bt Mohamed El Boukhari