• Alex Iwobi at Everton Football Club. Photo: Tony McArdle
    Alex Iwobi at Everton Football Club. Photo: Tony McArdle
  • Everton midfielder Alex Iwobi shields the ball from Dynamo Kiev defender Oleksandr Tymchyk during a pre-season friendly at Goodison Park. AFP
    Everton midfielder Alex Iwobi shields the ball from Dynamo Kiev defender Oleksandr Tymchyk during a pre-season friendly at Goodison Park. AFP
  • ST. PAUL, MN - JULY 20: Alex Iwobi #17 of Everton dribbles the ball against Minnesota United in the first half of an international friendly at Allianz Field on July 20, 2022 in St Paul, Minnesota. Minnesota defeated Everton 4-0. David Berding / Getty Images / AFP
    ST. PAUL, MN - JULY 20: Alex Iwobi #17 of Everton dribbles the ball against Minnesota United in the first half of an international friendly at Allianz Field on July 20, 2022 in St Paul, Minnesota. Minnesota defeated Everton 4-0. David Berding / Getty Images / AFP
  • Alex Iwobi takes on Arsenal full-back Ainsley Maitland-Niles during a pre-season friendly at M&T Bank Stadium. Getty
    Alex Iwobi takes on Arsenal full-back Ainsley Maitland-Niles during a pre-season friendly at M&T Bank Stadium. Getty
  • Alex Iwobi dribbles past Moises Caicedo during an international match between Nigeria and Ecuador at Red Bull Arena. Getty
    Alex Iwobi dribbles past Moises Caicedo during an international match between Nigeria and Ecuador at Red Bull Arena. Getty
  • Alex Iwobi controls the ball during an international match between Nigeria and Mexico. USA Today
    Alex Iwobi controls the ball during an international match between Nigeria and Mexico. USA Today
  • Alex Iwobi challenges Gabriel Martinelli during a Premier League match between Arsenal and Everton. AFP
    Alex Iwobi challenges Gabriel Martinelli during a Premier League match between Arsenal and Everton. AFP
  • Alex Iwobi controls the ball during the Premier League match between Everton and Brentford. Getty
    Alex Iwobi controls the ball during the Premier League match between Everton and Brentford. Getty
  • Everton manager Frank Lampard gives instructions to Alex Iwobi. Reuters
    Everton manager Frank Lampard gives instructions to Alex Iwobi. Reuters
  • Watford's Dan Gosling and Everton's Alex Iwobi battle for the ball. PA
    Watford's Dan Gosling and Everton's Alex Iwobi battle for the ball. PA

Alex Iwobi interview: Everton midfielder on a mission after seasons of turmoil


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Hearing about a big money move while relaxing in an idyllic setting is the stuff of dreams for most footballers.

But for Alex Iwobi, it was a less-than-perfect scenario before completing his £28 million ($34m) transfer to Everton during a family holiday to Dubai in August 2019.

The Nigeria international, 26, had been enjoying a post-Africa Cup of Nations break when the prospect of a move to Merseyside arose days before a summer window deadline. Yet Iwobi’s switch from Arsenal proved to be anything other than plain sailing.

“It got played down for a bit and I got told that it wasn't going to go on,” he told The National. “I was on a boat and I get a call from Marco Silva at the time saying: 'We're really interested. How do you feel?' I thought, maybe I'm ready for a new challenge.

“We told them it was an emergency, like we needed to spin the boat [around] and get back quick because we were in the middle of nowhere. I have to give props to the driver because I don't know how he sped back to get us back in time to try and sign the documents.”

If the story of Iwobi’s arrival at Goodison Park sounds like a scene freshly plucked from a James Bond film, his intervening years have been more reminiscent of a classic underdog story.

His debut season was disrupted at its midway stage by a hamstring injury picked up against his former club before a scheduled return coincided with the start of the Covid-19 pandemic.

Everton’s turnover of four permanent managers across the next three years, similarly, did little to help with his attempts to properly acclimatise to his new surroundings.

Alex Iwobi during a pre-season game for Everton against Minnesota United. Getty
Alex Iwobi during a pre-season game for Everton against Minnesota United. Getty

But the strong family values he holds also extend to football, where Super Eagles legend Jay-Jay Okocha is on-hand to impart sage advice to the nephew following in his footsteps.

“When I was younger, he used to give me advice about football,” Iwobi said. “But he only speaks to me [now] about off the pitch, just making sure I handle myself well. On the pitch he just says 'enjoy it' really, the same thing he was doing.

“He wants me to do the same. He was a great player. I'm trying to live up to his standards. It's a high standard to push up to but he's a great role model for me.”

As it was in Dubai, Afcon provided the backdrop to Iwobi’s latest Everton chapter. He returned from this year’s tournament to take on a starring role as new manager Frank Lampard tried to stave off the increasing prospect of Premier League relegation.

“I was having a bit of a difficult season and didn't have the best Afcon experience, so I used that to make me motivated and get myself hungry [again],” said Iwobi.

“Coming back to a new manager and him speaking to me made me feel like it was a fresh start almost. That goal against Newcastle was hard work building up before that and a bit of a reward. But it's in the past now. I just have to try and keep it going.”

Alex Iwobi has thrived under the management of Frank Lampard at Everton. Reuters
Alex Iwobi has thrived under the management of Frank Lampard at Everton. Reuters

Everton begin a 69th consecutive season in English football’s top flight on Saturday against Chelsea, one of their opponents during a memorable final few weeks of the previous campaign.

Belief played a pivotal role in Lampard’s side clinching safety by overturning a two-goal deficit in their penultimate game against Crystal Palace on a heady night at Goodison.

“Obviously we had the disappointment of going into half-time 2-0 down, but we had that belief,” said Iwobi. “Everybody spoke to each other in the changing room, saying, 'It's not impossible. It's something we can do'. When Dom [Calvert-Lewin] scored that header, it was just like 'Wow.'

“We still had a while to go but the feeling of the final whistle going, knowing we were staying up and the way we did it, was like a movie."

COMPANY%20PROFILE
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MATCH INFO

Champions League quarter-final, first leg

Ajax v Juventus, Wednesday, 11pm (UAE)

Match on BeIN Sports

Race 3

Produced: Salman Khan Films and Tips Films
Director: Remo D’Souza
Cast: Salman Khan, Anil Kapoor, Jacqueline Fernandez, Bobby Deol, Daisy Shah, Saqib Salem
Rating: 2.5 stars

Madrid Open schedule

Men's semi-finals

Novak Djokovic (1) v Dominic Thiem (5) from 6pm

Stefanos Tsitsipas (8) v Rafael Nadal (2) from 11pm

Women's final

Simona Halep (3) v Kiki Bertens (7) from 8.30pm

Quick pearls of wisdom

Focus on gratitude: And do so deeply, he says. “Think of one to three things a day that you’re grateful for. It needs to be specific, too, don’t just say ‘air.’ Really think about it. If you’re grateful for, say, what your parents have done for you, that will motivate you to do more for the world.”

Know how to fight: Shetty married his wife, Radhi, three years ago (he met her in a meditation class before he went off and became a monk). He says they’ve had to learn to respect each other’s “fighting styles” – he’s a talk it-out-immediately person, while she needs space to think. “When you’re having an argument, remember, it’s not you against each other. It’s both of you against the problem. When you win, they lose. If you’re on a team you have to win together.” 

What are the influencer academy modules?
  1. Mastery of audio-visual content creation. 
  2. Cinematography, shots and movement.
  3. All aspects of post-production.
  4. Emerging technologies and VFX with AI and CGI.
  5. Understanding of marketing objectives and audience engagement.
  6. Tourism industry knowledge.
  7. Professional ethics.
Company profile

Company name: Dharma

Date started: 2018

Founders: Charaf El Mansouri, Nisma Benani, Leah Howe

Based: Abu Dhabi

Sector: TravelTech

Funding stage: Pre-series A 

Investors: Convivialite Ventures, BY Partners, Shorooq Partners, L& Ventures, Flat6Labs

Updated: August 04, 2022, 5:36 AM