Dubai has introduced its first AI-powered virtual Emirati family, set to serve as the face of the government's digital strategy.
The interactive cast of characters will operate as brand ambassadors for Digital Dubai, the organisation tasked with promoting the integration of online services and advanced technology in everyday life.
The first member of the futuristic family was revealed on Thursday. The remarkably lifelike young girl – dressed in traditional attire – is shown in a short video smiling at the camera as she plays in a park.
To help encourage community participation, she invited the public to help select her name from three options – Dubai, Mira, or Latifa.
The project will introduce more members of the family − including the father, mother and brother − to form a complete digital representation of an Emirati household.
They will be used to raise awareness of digital services on offer in Dubai in a light and relatable fashion.
The initiative highlights how such AI technology is developing at a rapid pace.
In 2023, a Kuwaiti media outlet unveiled a virtual news presenter generated using artificial intelligence, with plans for her to read online bulletins.
Fedha appeared on the Twitter account of the Kuwait News website, her light-coloured hair uncovered, wearing a black jacket and white T-shirt.
A cutting-edge vision for a future transformed by technology was under discussion at Dubai AI Week in April.
The conference heard how the rapid evolution of AI may soon result in digital replicas of employees in workplaces, potentially reshaping job roles and intellectual property rights.
This was one of the predictions in Gartner’s top trends for AI, which were revealed during a panel session.
Joe Youssef Malek, vice president for executive programmes for the Gulf, India and emerging markets at the American research and advisory company, said their research showed that digital twins of employees could be a reality by 2027.
Dubai embraces AI
Dubai has ranks in the top five world cities in a new report on the adoption of AI, beating San Francisco − widely considered the birthplace of the modern tech industry.
Singapore took the top spot, according to Counterpoint Research, which sought to examine the affinity and readiness for AI among 100 of the world's largest metropolitan areas.
Seoul received the study's second highest AI score, followed by Beijing, Dubai, San Francisco, Hong Kong, Tokyo and Abu Dhabi.
The UAE is the only country from the Middle East with cities in the top 10 of the 2025 Global AI Cities Index.
Company%20profile
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ENGLAND SQUAD
Team: 15 Mike Brown, 14 Anthony Watson, 13 Ben Te'o, 12 Owen Farrell, 11 Jonny May, 10 George Ford, 9 Ben Youngs, 1 Mako Vunipola, 2 Dylan Hartley, 3 Dan Cole, 4 Joe Launchbury, 5 Maro Itoje, 6 Courtney Lawes, 7 Chris Robshaw, 8 Sam Simmonds
Replacements 16 Jamie George, 17 Alec Hepburn, 18 Harry Williams, 19 George Kruis, 20 Sam Underhill, 21 Danny Care, 22 Jonathan Joseph, 23 Jack Nowell
MATCH INFO
Liverpool v Manchester City, Sunday, 8.30pm UAE
AL%20BOOM
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Places to go for free coffee
- Cherish Cafe Dubai, Dubai Investment Park, are giving away free coffees all day.
- La Terrace, Four Points by Sheraton Bur Dubai, are serving their first 50 guests one coffee and four bite-sized cakes
- Wild & The Moon will be giving away a free espresso with every purchase on International Coffee Day
- Orange Wheels welcome parents are to sit, relax and enjoy goodies at ‘Café O’ along with a free coffee
A cheaper choice
Vanuatu: $130,000
Why on earth pick Vanuatu? Easy. The South Pacific country has no income tax, wealth tax, capital gains or inheritance tax. And in 2015, when it was hit by Cyclone Pam, it signed an agreement with the EU that gave it some serious passport power.
Cost: A minimum investment of $130,000 for a family of up to four, plus $25,000 in fees.
Criteria: Applicants must have a minimum net worth of $250,000. The process take six to eight weeks, after which the investor must travel to Vanuatu or Hong Kong to take the oath of allegiance. Citizenship and passport are normally provided on the same day.
Benefits: No tax, no restrictions on dual citizenship, no requirement to visit or reside to retain a passport. Visa-free access to 129 countries.
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The%20Specs
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more from Janine di Giovanni
Our family matters legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
THE BIO
Favourite place to go to in the UAE: The desert sand dunes, just after some rain
Who inspires you: Anybody with new and smart ideas, challenging questions, an open mind and a positive attitude
Where would you like to retire: Most probably in my home country, Hungary, but with frequent returns to the UAE
Favorite book: A book by Transilvanian author, Albert Wass, entitled ‘Sword and Reap’ (Kard es Kasza) - not really known internationally
Favourite subjects in school: Mathematics and science
New process leads to panic among jobseekers
As a UAE-based travel agent who processes tourist visas from the Philippines, Jennifer Pacia Gado is fielding a lot of calls from concerned travellers just now. And they are all asking the same question.
“My clients are mostly Filipinos, and they [all want to know] about good conduct certificates,” says the 34-year-old Filipina, who has lived in the UAE for five years.
Ms Gado contacted the Philippines Embassy to get more information on the certificate so she can share it with her clients. She says many are worried about the process and associated costs – which could be as high as Dh500 to obtain and attest a good conduct certificate from the Philippines for jobseekers already living in the UAE.
“They are worried about this because when they arrive here without the NBI [National Bureau of Investigation] clearance, it is a hassle because it takes time,” she says.
“They need to go first to the embassy to apply for the application of the NBI clearance. After that they have go to the police station [in the UAE] for the fingerprints. And then they will apply for the special power of attorney so that someone can finish the process in the Philippines. So it is a long process and more expensive if you are doing it from here.”
The biog
Age: 59
From: Giza Governorate, Egypt
Family: A daughter, two sons and wife
Favourite tree: Ghaf
Runner up favourite tree: Frankincense
Favourite place on Sir Bani Yas Island: “I love all of Sir Bani Yas. Every spot of Sir Bani Yas, I love it.”
COMPANY%20PROFILE
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Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
RESULT
Norway 1 Spain 1
Norway: King (90 4')
Spain: Niguez (47')
Know your Camel lingo
The bairaq is a competition for the best herd of 50 camels, named for the banner its winner takes home
Namoos - a word of congratulations reserved for falconry competitions, camel races and camel pageants. It best translates as 'the pride of victory' - and for competitors, it is priceless
Asayel camels - sleek, short-haired hound-like racers
Majahim - chocolate-brown camels that can grow to weigh two tonnes. They were only valued for milk until camel pageantry took off in the 1990s
Millions Street - the thoroughfare where camels are led and where white 4x4s throng throughout the festival
Farage on Muslim Brotherhood
Nigel Farage told Reform's annual conference that the party will proscribe the Muslim Brotherhood if he becomes Prime Minister.
"We will stop dangerous organisations with links to terrorism operating in our country," he said. "Quite why we've been so gutless about this – both Labour and Conservative – I don't know.
“All across the Middle East, countries have banned and proscribed the Muslim Brotherhood as a dangerous organisation. We will do the very same.”
It is 10 years since a ground-breaking report into the Muslim Brotherhood by Sir John Jenkins.
Among the former diplomat's findings was an assessment that “the use of extreme violence in the pursuit of the perfect Islamic society” has “never been institutionally disowned” by the movement.
The prime minister at the time, David Cameron, who commissioned the report, said membership or association with the Muslim Brotherhood was a "possible indicator of extremism" but it would not be banned.
