World’s first supercar ownership NFT series is launched in Dubai

Named Project Black, the scheme gives buyers a month of owning a coveted Mercedes-AMG GT Black Series and unique works by artist Idriss B

Project Black has been designed as a way of distributing luxury asset ownership. Photo: MContent
Powered by automated translation

The world’s first supercar ownership NFT series launched in Dubai on Friday, with the first three NFTs selling within minutes.

Buyers purchasing the exclusive NFTs receive bespoke digital and physical artworks by globally renowned artist Idriss B, and a month of owning and driving a Mercedes-AMG GT Black Series.

Named Project Black, the scheme allows 12 NFT buyers to co-own and co-consume the almost impossible-to-get AMG luxury supercar.

It's a way of distributing luxury asset ownership, said Umair Masoom, founder of MContent, the world’s first tokenised content ecosystem and the company behind Project Black.

Only a handful of the 700 horsepower Mercedes-AMG GT Black Series is produced globally by the manufacturer.

A rendering of one of the 40cmx20cm sculptures by artist Idriss B. Photo: Project Black X Idriss B

Car enthusiasts that purchase the NFTs will be able to get behind the wheel of an AMG car, with one month of ownership each year.

Buyers also get a unique 3D NFT model of the car, and an actual physical miniature of the car with unique elements based on the number of the NFT purchased, designed by Idriss B.

Known for his polygonal-shaped animal sculptures, the artist's clients include Lindsay Lohan and Snoop Dogg. The French-Tunisian artist has created 12 bespoke digital and physical artworks for Project Black, each of which is minted for the owners.

Artist Idriss B and Umair Masoom, founder of MContent, at the launch of Project Black in Dubai. Photo: MContent / Project Black

“Not only is the concept great, but the car itself is a piece of art. The fact that it is ferocious, powerful and rare inspired me to sublimise it in the best way,” said Idriss B.

The real-time listing took place in the world’s first AMG Kaffeehaus at Dubai’s City Walk, the first stand-alone store from the performance-car arm of Mercedes-Benz.

The NFTs were listed on and the first three received initial bids during the live announcement. With a base value set at around 25 Ethereum — the equivalent of $80,000 — bids are being accepted for a total of 12 days, ending on Thursday, May 5.

As well as shared ownership of the car each year, MContent plans to resell the vehicles in a few years' time, redistributing its value back to its NFT holders directly.

Updated: April 23, 2022, 12:35 PM