Everyone speaks Ikeanese, but who’s fluent in Assembly?


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  • Arabic

Heading into my third year as an Abu Dhabi resident, I have learnt what may be the only truly global language: Ikeanese. I now converse fluently in the language of Hemnes, Ektorp, and Billy; I can make myself understood in Expedit and Solsta.

You can see the whole world in Ikea – although in Ikea, you could be anywhere in the world. Only the display wardrobes reveal cultural specifics: in Abu Dhabi, abayas and kanduras drape over Ikea hangers; in New York, Yankees and Mets baseball jerseys jostle for space. I imagine that in Paris, soigné scarves hang from the display hooks.

I expect, however, that by the next century, even these few particularities will have been erased. There will no longer be cities or countries, or even tribes. We will all have been herded into big blue-and-gold enclaves: the living roomians and the kitchonians, the bathroometi and the bedroomites. We will live in modular colour-coded pods, happy to clear our own trays.

We will all carry tiny pencil stubs in our back pockets so we can jot things down at a moment’s notice. And of course, when we travel from one pod to another we will carry our belongings in blue Tyvek satchels.

Those bright blue bags (admit it, you have at least one stashed somewhere) mark us all as Ikea speakers. Ikea is the great leveller, the lingua franca that everyone speaks at least a few times in their lives. Sometimes, if it’s been a particularly long morning out there in the land of the meatball and the weirdly shaped chicken nugget, I feel a tinge of pathos in this language: it is the language of the transient, the just-arrived or the soon-to-leave. It is not the language of permanence; it is not a language that gets handed down through the generations.

We reside in Ikea-land in the “just until we work things out” moments, when the shipment from home is three months late, or when we realise that good furniture for the soon-to-arrive baby would be really expensive. She’ll just grow out of it, we think, so why invest in Pottery Barn Kids? Just grab the Henvik crib and be done with it.

But perhaps you really want to splurge on the Pottery Barn crib, with its adorable carvings. Surely, you think, your child deserves the absolute best that money can buy. Your partner might mutter something about “college” or “orthodontia”, and then you might respond with terms such as “selfish” or “bad parent”. That’s when you need the one thing that Ikea stores do not yet have: a fight room.

The fight room idea comes from a wise friend, who says such a space would complement the child-minding room that Ikea already offers. Imagine: rather than modulating your annoyance at your spouse’s desire to ruin your child’s life with a cheap crib, you could book 15 minutes in the soundproofed Anger Chamber. (In extreme cases you could book a double slot.)

Then you could have the “why on earth would you buy that?” conversation, which might turn into the popular (and frequently loud) “it’s not my fault your mother is staying for an extra three weeks” discussion, all without the hissed whispers and gritted teeth that go with having a private fight in the public eye.

Emerging from the fight room, you would be ready for another round in the Market Hall, where you would realise that your life is not complete without a wall-sized poster of Paris’s Champs Elysées or New York’s Central Park. When you get home, of course, you’d realise that you don’t have a space big enough for this poster. That’s what happens in Ikea-land: the umlauts and diacritical circles numb you about the realities outside the blue walls.

That numbness sometimes leads to the moment known as the Valley of Ikea Despair: there you are in your front hall, having just lugged in your flat-packed purchases, or having received delivery of the it’s-not-great-but-it-will-do Ektorp, with everything smelling vaguely of meatballs, and you’ll realise that you forgot to buy an essential component. Maybe it’s the table legs, or the back of the bookcase, or the doors for the cabinet – and now you have no choice but to return to Ikea-land to collect the missing pieces.

On the other hand, maybe that oversight wasn’t such a bad idea. After all, the longer you can wait to attempt Ikea-assembly, the better. Because no one, no one, speaks fluent Assembly.

Deborah Lindsay Williams is a professor of literature at NYU Abu Dhabi

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Our legal columnist

Name: Yousef Al Bahar

Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994

Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers

Timeline

2012-2015

The company offers payments/bribes to win key contracts in the Middle East

May 2017

The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts

September 2021

Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act

October 2021

Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence 

December 2024

Petrofac enters into comprehensive restructuring to strengthen the financial position of the group

May 2025

The High Court of England and Wales approves the company’s restructuring plan

July 2025

The Court of Appeal issues a judgment challenging parts of the restructuring plan

August 2025

Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision

October 2025

Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange

November 2025

180 Petrofac employees laid off in the UAE

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MATCH INFO

Uefa Champions League semi-final, first leg
Bayern Munich v Real Madrid

When: April 25, 10.45pm kick-off (UAE)
Where: Allianz Arena, Munich
Live: BeIN Sports HD
Second leg: May 1, Santiago Bernabeu, Madrid

THREE
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Manchester United's summer dealings

In

Victor Lindelof (Benfica) £30.7 million

Romelu Lukaku (Everton)  £75 million

Nemanja Matic (Chelsea)  £40 million

 

Out

Zlatan Ibrahimovic Released

Wayne Rooney (Everton) Free transfer

Adnan Januzaj (Real Sociedad) £9.8 million

 

 

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Chatto & Windus 

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Founders: Mukesh Bansal and Ankit Nagori

Based: Bangalore, India

Sector: Health & wellness

Size: 500 employees

Investment: $250 million

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Who's who in Yemen conflict

Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council

Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south

Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory

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Price: Dh116,900

On sale: now

UAE currency: the story behind the money in your pockets
Match info

Wolves 0

Arsenal 2 (Saka 43', Lacazette 85')

Man of the match: Shkodran Mustafi (Arsenal)

About Proto21

Date started: May 2018
Founder: Pir Arkam
Based: Dubai
Sector: Additive manufacturing (aka, 3D printing)
Staff: 18
Funding: Invested, supported and partnered by Joseph Group

FIGHT CARD

 

1.           Featherweight 66kg

Ben Lucas (AUS) v Ibrahim Kendil (EGY)

2.           Lightweight 70kg

Mohammed Kareem Aljnan (SYR) v Alphonse Besala (CMR)

3.           Welterweight 77kg

Marcos Costa (BRA) v Abdelhakim Wahid (MAR)

4.           Lightweight 70kg

Omar Ramadan (EGY) v Abdimitalipov Atabek (KGZ)

5.           Featherweight 66kg

Ahmed Al Darmaki (UAE) v Kagimu Kigga (UGA)

6.           Catchweight 85kg

Ibrahim El Sawi (EGY) v Iuri Fraga (BRA)

7.           Featherweight 66kg

Yousef Al Husani (UAE) v Mohamed Allam (EGY)

8.           Catchweight 73kg

Mostafa Radi (PAL) v Abdipatta Abdizhali (KGZ)

9.           Featherweight 66kg

Jaures Dea (CMR) v Andre Pinheiro (BRA)

10.         Catchweight 90kg

Tarek Suleiman (SYR) v Juscelino Ferreira (BRA)

The Bio

Ram Buxani earned a salary of 125 rupees per month in 1959

Indian currency was then legal tender in the Trucial States.

He received the wages plus food, accommodation, a haircut and cinema ticket twice a month and actuals for shaving and laundry expenses

Buxani followed in his father’s footsteps when he applied for a job overseas

His father Jivat Ram worked in general merchandize store in Gibraltar and the Canary Islands in the early 1930s

Buxani grew the UAE business over several sectors from retail to financial services but is attached to the original textile business

He talks in detail about natural fibres, the texture of cloth, mirrorwork and embroidery 

Buxani lives by a simple philosophy – do good to all

MATCH INFO

Syria v Australia
2018 World Cup qualifying: Asia fourth round play-off first leg
Venue: Hang Jebat Stadium (Malacca, Malayisa)
Kick-off: Thursday, 4.30pm (UAE)
Watch: beIN Sports HD

* Second leg in Australia scheduled for October 10

Wayne Rooney's career

Everton (2002-2004)

  • Appearances: 48
  • Goals: 17
     

Manchester United (2004-2017)

  • Appearances: 496
  • Goals: 253
     

England (2003-)

  • Appearances: 119
  • Goals: 53
TCL INFO

Teams:
Punjabi Legends 
Owners: Inzamam-ul-Haq and Intizar-ul-Haq; Key player: Misbah-ul-Haq
Pakhtoons Owners: Habib Khan and Tajuddin Khan; Key player: Shahid Afridi
Maratha Arabians Owners: Sohail Khan, Ali Tumbi, Parvez Khan; Key player: Virender Sehwag
Bangla Tigers Owners: Shirajuddin Alam, Yasin Choudhary, Neelesh Bhatnager, Anis and Rizwan Sajan; Key player: TBC
Colombo Lions Owners: Sri Lanka Cricket; Key player: TBC
Kerala Kings Owners: Hussain Adam Ali and Shafi Ul Mulk; Key player: Eoin Morgan

Venue Sharjah Cricket Stadium
Format 10 overs per side, matches last for 90 minutes
Timeline October 25: Around 120 players to be entered into a draft, to be held in Dubai; December 21: Matches start; December 24: Finals

Titanium Escrow profile

Started: December 2016
Founder: Ibrahim Kamalmaz
Based: UAE
Sector: Finance / legal
Size: 3 employees, pre-revenue  
Stage: Early stage
Investors: Founder's friends and Family

Results:

2.15pm: Handicap (PA) Dh60,000 1,200m.

Winner: AZ Dhabyan, Adam McLean (jockey), Saleha Al Ghurair (trainer).

2.45pm: Maiden (PA) Dh60,000 1,200m.

Winner: Ashton Tourettes, Sam Hitchcott, Ibrahim Aseel.

3.15pm: Conditions (PA) Dh60,000 2,000m.

Winner: Hareer Al Reef, Gerald Avranche, Abdallah Al Hammadi.

3.45pm: Maiden (PA) Dh60,000 1,700m.

Winner: Kenz Al Reef, Gerald Avranche, Abdallah Al Hammadi.

4.15pm: Sheikh Ahmed bin Rashid Al Maktoum Cup (TB) Dh 200,000 1,700m.

Winner: Mystique Moon, Sam Hitchcott, Doug Watson.

4.45pm: The Crown Prince Of Sharjah Cup Prestige (PA) Dh200,000 1,200m.

Winner: ES Ajeeb, Sam Hitchcott, Ibrahim Aseel.

Our family matters legal consultant

Name: Dr Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

If you go

The flights
Emirates (www.emirates.com) and Etihad (www.etihad.com) both fly direct to Bengaluru, with return fares from Dh 1240. From Bengaluru airport, Coorg is a five-hour drive by car.

The hotels
The Tamara (www.thetamara.com) is located inside a working coffee plantation and offers individual villas with sprawling views of the hills (tariff from Dh1,300, including taxes and breakfast).

When to go
Coorg is an all-year destination, with the peak season for travel extending from the cooler months between October and March.

FIXTURES

Thu Mar 15 – West Indies v Afghanistan, UAE v Scotland
Fri Mar 16 – Ireland v Zimbabwe
Sun Mar 18 – Ireland v Scotland
Mon Mar 19 – West Indies v Zimbabwe
Tue Mar 20 – UAE v Afghanistan
Wed Mar 21 – West Indies v Scotland
Thu Mar 22 – UAE v Zimbabwe
Fri Mar 23 – Ireland v Afghanistan

The top two teams qualify for the World Cup

Classification matches 
The top-placed side out of Papua New Guinea, Hong Kong or Nepal will be granted one-day international status. UAE and Scotland have already won ODI status, having qualified for the Super Six.

Thu Mar 15 – Netherlands v Hong Kong, PNG v Nepal
Sat Mar 17 – 7th-8th place playoff, 9th-10th place play-off

Tips for job-seekers
  • Do not submit your application through the Easy Apply button on LinkedIn. Employers receive between 600 and 800 replies for each job advert on the platform. If you are the right fit for a job, connect to a relevant person in the company on LinkedIn and send them a direct message.
  • Make sure you are an exact fit for the job advertised. If you are an HR manager with five years’ experience in retail and the job requires a similar candidate with five years’ experience in consumer, you should apply. But if you have no experience in HR, do not apply for the job.

David Mackenzie, founder of recruitment agency Mackenzie Jones Middle East