Amazon Prime Day sales in the UAE are expected to double this year, compared to last year, as thrifty shoppers take advantage of steep discounts on the online shopping platform amid a sharp increase in e-commerce, according to Indian research company Redseer.
The two-day shopping promotion, which begins on Tuesday, is usually held in June in the UAE to boost sales on the platform.
“Happening for the third time in UAE, Prime Day in the UAE will seemingly be larger,” said Redseer.
“UAE consumers are blessed with high competition and high discounts.”
Online shopping has become more popular after governments around the world introduced movement restrictions to stop the spread of the Covid-19 pandemic.
E-commerce sales in the Mena region are set to triple from $8.3 billion in 2017 to $28.5bn next year, according to research by Bain & Company and Google.
UAE Prime members will be able to take advantage of deals across every category on the platform, including electronics, fashion, beauty and home and kitchen.
About 63 per cent of Amazon Prime subscribers in the UAE use their membership to enjoy discounts that are exclusively available to them during the promotion, Redseer said.
The UAE’s sales forecast for Amazon Prime Day beats projections for other countries, the consultancy said.
In comparison, the US is expected to record only a 43 per cent increase, compared with the same period a year ago.
However, the UAE’s Prime Day is still in an “emerging phase” compared with more mature markets, according to the consultancy.
UAE Prime Day sales are 140 per cent higher than the normal daily average, compared to 250 per cent for Prime Day sales in the US.
“The UAE market is nascent, compared to other Prime countries, because of its small Prime user base,” said Redseer.
“In the coming years, we expect that the UAE will follow the growth trajectory witnessed in the US and that Prime Day sales growth will reach 250 per cent from ordinary days.”
The Amazon Prime membership base consists of 200 million people, of which 70 per cent are in the US.
The most popular products sold during the two-day promotion are usually electronics.
However, the category is expected to record a 10 per cent decline this year as shoppers explore offers in other sections, Redseer said.
In 2020, the top-performing products in terms of sales were electronics and accessories, clothes and home care items.
The specs
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The specs
Engine: 3.5-litre twin-turbo V6
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If you go
Flying
Despite the extreme distance, flying to Fairbanks is relatively simple, requiring just one transfer in Seattle, which can be reached directly from Dubai with Emirates for Dh6,800 return.
Touring
Gondwana Ecotours’ seven-day Polar Bear Adventure starts in Fairbanks in central Alaska before visiting Kaktovik and Utqiarvik on the North Slope. Polar bear viewing is highly likely in Kaktovik, with up to five two-hour boat tours included. Prices start from Dh11,500 per person, with all local flights, meals and accommodation included; gondwanaecotours.com
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Retirement funds heavily invested in equities at a risky time
Pension funds in growing economies in Asia, Latin America and the Middle East have a sharply higher percentage of assets parked in stocks, just at a time when trade tensions threaten to derail markets.
Retirement money managers in 14 geographies now allocate 40 per cent of their assets to equities, an 8 percentage-point climb over the past five years, according to a Mercer survey released last week that canvassed government, corporate and mandatory pension funds with almost $5 trillion in assets under management. That compares with about 25 per cent for pension funds in Europe.
The escalating trade spat between the US and China has heightened fears that stocks are ripe for a downturn. With tensions mounting and outcomes driven more by politics than economics, the S&P 500 Index will be on course for a “full-scale bear market” without Federal Reserve interest-rate cuts, Citigroup’s global macro strategy team said earlier this week.
The increased allocation to equities by growth-market pension funds has come at the expense of fixed-income investments, which declined 11 percentage points over the five years, according to the survey.
Hong Kong funds have the highest exposure to equities at 66 per cent, although that’s been relatively stable over the period. Japan’s equity allocation jumped 13 percentage points while South Korea’s increased 8 percentage points.
The money managers are also directing a higher portion of their funds to assets outside of their home countries. On average, foreign stocks now account for 49 per cent of respondents’ equity investments, 4 percentage points higher than five years ago, while foreign fixed-income exposure climbed 7 percentage points to 23 per cent. Funds in Japan, South Korea, Malaysia and Taiwan are among those seeking greater diversification in stocks and fixed income.
• Bloomberg
Women’s World T20, Asia Qualifier
UAE results
Beat China by 16 runs
Lost to Thailand by 10 wickets
Beat Nepal by five runs
Beat Hong Kong by eight wickets
Beat Malaysia by 34 runs
Standings (P, W, l, NR, points)
1. Thailand 5 4 0 1 9
2. UAE 5 4 1 0 8
3. Nepal 5 2 1 2 6
4. Hong Kong 5 2 2 1 5
5. Malaysia 5 1 4 0 2
6. China 5 0 5 0 0
Final
Thailand v UAE, Monday, 7am
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Infobox
Western Region Asia Cup Qualifier, Al Amerat, Oman
The two finalists advance to the next stage of qualifying, in Malaysia in August
Results
UAE beat Iran by 10 wickets
Kuwait beat Saudi Arabia by eight wickets
Oman beat Bahrain by nine wickets
Qatar beat Maldives by 106 runs
Monday fixtures
UAE v Kuwait, Iran v Saudi Arabia, Oman v Qatar, Maldives v Bahrain
JUDAS AND THE BLACK MESSIAH
Directed by: Shaka King
Starring: Daniel Kaluuya, Lakeith Stanfield, Jesse Plemons
Four stars