As the tagline goes, you either love it or hate it – and Marmite's latest invention certainly seems to be dividing opinion.
The pungent food spread, made from yeast extract, has teamed up with a UK supermarket to release a range of Marmite-flavoured hummus.
The chickpea and tahini dip, a staple of Middle Eastern cuisine, has been given a twist by being blended with the salty, sticky spread.
The product, simply named Marmite Houmous, debuted online and in-store at branches of Tesco in the UK this week.
Priced at £1.50 (Dh7) a pot, the spread contains cooked chickpeas with Marmite, tahini sesame seed paste, lemon juice and garlic puree, according to Tesco's website.
The dip appears to be exclusively sold by the supermarket chain, and is not yet available outside the UK.
Neither Marmite, which first launched in 1902 and is now owned by Unilever, nor Tesco have confirmed if the product will be sold outside of Britain.
According to UK reports, the concept appears to have been spurred on by a social media post from March, in which a Twitter user shared a picture of Marmite and hummus combined on slices of toast.
"‘Marmite and hummus on toast. Lunch of the gods!" the post read, to which the brand responded: "The Marmite combinations are flooding in. Marmite and hummus anyone?"
As the dip began popping up on shelves, social media users shared their thoughts on the new release.
"There is someone on this Earth who one day, woke up, went to the bathroom, and while looking at the mirror, thought it was a good idea to make yeast-based hummus," wrote one Twitter user. "No self-respect, no dignity. Why do someone would be willing to commit such a massacre?"
"I like Marmite, but ... why is this even a thing? Surely it’s the food equivalent of ‘Monkey Tennis’ and should never have even made it past the brain storming stage," another wrote.
However, some that had tried the product vouched for its appeal.
"Marmite Houmous ... Best thing I've tasted all day. Houmous just became palatable," one Twitter user commented.
"This is as great a combination as you'd think," said another.
This isn't the first fusion product Marmite has launched in recent years. The spread last year unveiled Marmite peanut butter – the first new permanent product added to the brand's portfolio since it launched its namesake spread.
Last month, Marmite also teamed up with toiletry company Lynx to create a specially scented body wash and spray. These too, thankfully, are only available in the UK.
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SPAIN SQUAD
Goalkeepers Simon (Athletic Bilbao), De Gea (Manchester United), Sanchez (Brighton)
Defenders Gaya (Valencia), Alba (Barcelona), P Torres (Villarreal), Laporte (Manchester City), Garcia (Manchester City), D Llorente (Leeds), Azpilicueta (Chelsea)
Midfielders Busquets (Barcelona), Rodri (Manchester City), Pedri (Barcelona), Thiago (Liverpool), Koke (Atletico Madrid), Ruiz (Napoli), M Llorente (Atletico Madrid)
Forwards: Olmo (RB Leipzig), Oyarzabal (Real Sociedad), Morata (Juventus), Moreno (Villarreal), F Torres (Manchester City), Traore (Wolves), Sarabia (PSG)
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In the box: iPad mini, USB-C cable, 20W USB-C power adapter
Price: From Dh2,099
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WOMAN AND CHILD
Director: Saeed Roustaee
Starring: Parinaz Izadyar, Payman Maadi
Rating: 4/5
Mohammed bin Zayed Majlis
COMPANY PROFILE
Name: HyperSpace
Started: 2020
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
Based: Dubai, UAE
Sector: Entertainment
Number of staff: 210
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
UAE currency: the story behind the money in your pockets
Infiniti QX80 specs
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Power: 450hp
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Yahya Al Ghassani's bio
Date of birth: April 18, 1998
Playing position: Winger
Clubs: 2015-2017 – Al Ahli Dubai; March-June 2018 – Paris FC; August – Al Wahda
Killing of Qassem Suleimani
Sole survivors
- Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
- George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
- Bahia Bakari, then 12, survived when a Yemenia Airways flight crashed near the Comoros in 2009, killing 152. She was found clinging to wreckage after floating in the ocean for 13 hours.
- Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.
Saturday's schedule at the Abu Dhabi Grand Prix
GP3 race, 12:30pm
Formula 1 final practice, 2pm
Formula 1 qualifying, 5pm
Formula 2 race, 6:40pm
Performance: Sam Smith
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Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
Tentative schedule of 2017/18 Ashes series
1st Test November 23-27, The Gabba, Brisbane
2nd Test December 2-6, Adelaide Oval, Adelaide
3rd Test Dcember 14-18, Waca, Perth
4th Test December 26-30, Melbourne Cricket Ground, Melbourne
5th Test January 4-8, Sydney Cricket Ground, Sydney
Anti-semitic attacks
The annual report by the Community Security Trust, which advises the Jewish community on security , warned on Thursday that anti-Semitic incidents in Britain had reached a record high.
It found there had been 2,255 anti-Semitic incidents reported in 2021, a rise of 34 per cent from the previous year.
The report detailed the convictions of a number of people for anti-Semitic crimes, including one man who was jailed for setting up a neo-Nazi group which had encouraged “the eradication of Jewish people” and another who had posted anti-Semitic homemade videos on social media.
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The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.
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liverpool youngsters
Ki-Jana Hoever
The only one of this squad to have scored for Liverpool, the versatile Dutchman impressed on his debut at Wolves in January. He can play right-back, centre-back or in midfield.
Herbie Kane
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Luis Longstaff
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Yasser Larouci
An 18-year-old Algerian-born winger who can also play as a left-back, Larouci did well on Liverpool’s pre-season tour until an awful tackle by a Sevilla player injured him.
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Match info
Karnataka Tuskers 110-3
J Charles 35, M Pretorius 1-19, Z Khan 0-16
Deccan Gladiators 111-5 in 8.3 overs
K Pollard 45*, S Zadran 2-18
Lexus LX700h specs
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Second Test, Day 2:
South Africa 335 & 75/1 (22.0 ov)
England 205
South Africa lead by 205 runs with 9 wickets remaining
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Tickets start at Dh100 for adults, while children can enter free on the opening day. For more information, visit www.mubadalawtc.com.
2025 Fifa Club World Cup groups
Group A: Palmeiras, Porto, Al Ahly, Inter Miami.
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Group C: Bayern Munich, Auckland City, Boca Juniors, Benfica.
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VEZEETA PROFILE
Date started: 2012
Founder: Amir Barsoum
Based: Dubai, UAE
Sector: HealthTech / MedTech
Size: 300 employees
Funding: $22.6 million (as of September 2018)
Investors: Technology Development Fund, Silicon Badia, Beco Capital, Vostok New Ventures, Endeavour Catalyst, Crescent Enterprises’ CE-Ventures, Saudi Technology Ventures and IFC
The Bio
Ram Buxani earned a salary of 125 rupees per month in 1959
Indian currency was then legal tender in the Trucial States.
He received the wages plus food, accommodation, a haircut and cinema ticket twice a month and actuals for shaving and laundry expenses
Buxani followed in his father’s footsteps when he applied for a job overseas
His father Jivat Ram worked in general merchandize store in Gibraltar and the Canary Islands in the early 1930s
Buxani grew the UAE business over several sectors from retail to financial services but is attached to the original textile business
He talks in detail about natural fibres, the texture of cloth, mirrorwork and embroidery
Buxani lives by a simple philosophy – do good to all
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Fuel economy combined 12.2L / 100km
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The view from The National
Six large-scale objects on show
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Chelsea 2
Willian (13'), Ross Barkley (64')
Liverpool 0
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