The UAE is expected to host 27.6 million international visitors this year, up 4.6 per cent from last year, on the back of travel-friendly policies and infrastructure improvements.
Inbound travellers are expected to spend $62.2 billion when they visit the country this year, up from $59.2 billion that overseas visitors spent last year, according to the World Travel and Tourism Council's latest report on Monday.
“This dominant growth of the country’s travel and tourism sector is a result of its diverse tourism offerings,” the WTTC said, pointing to the country's attractions.
“It also attracts visitors through various international business and leisure events such as the Abu Dhabi Grand Prix and Arabian Travel Market (ATM).”
The UAE has invested heavily in technology to speed up the flow of passengers at its airports, eased its visa policies and is expected to benefit from the unified Gulf tourist visa that allows travellers to visit countries in the six-nation bloc with a single visa.
About 925,000 people will be hired in the UAE's travel and tourism sector this year, up 2.9 per cent from last year, WTTC data shows. The UAE's travel and tourism sector is forecast to contribute 12.9 per cent of its gross domestic product this year, or Dh267.5 billion ($72.8 billion) of its total economy, it said.
Regional conflicts
In the wider region, conflicts in the Middle East are expected to “dampen demand” for travel this year, but the effect will probably remain limited to directly affected areas, the WTTC said.
Despite this, travel and tourism sector's GDP contribution is expected to grow 7.4 per cent this year compared to last year, the global body said.
This growth is driven in part by a robust 10.9 per cent growth for Saudi Arabia’s sector. Saudi Arabia’s travel and tourism industry is set to record the strongest growth in the region in the next decade, reaching $203 billion by 2035.
This would mean an annual growth of 5.5 per cent between this year and 2035, twice the projected growth rate for the broader Saudi economy.
Over the same period, the number of jobs supported by the sector is expected to increase by 900,000, bringing the total sector-supported jobs to 3.6 million by 2035.
US hit by spending decline
The US remains the world's biggest travel and tourism market but international visitor spending is projected to decline by 6.9 per cent in 2025, the only economy forecast to undergo such a decrease, the WTTC said.
"Without destination promotion, traveller-friendly policies and reduced visa costs, it could lose its competitive edge," the global body said.
The warning comes after President Donald Trump's border clamp down has resulted in reports of tourists experiencing difficulties as they try to enter the US.
Visitor numbers from Canada, the US’s largest source market, are forecast to fall 20.2 per cent, with visitor arrivals from Mexico projected to drop 5.1 per cent.
"This weak outlook is primarily driven by change in sentiments, which are being influenced by the recent trade policies," the WTTC said, referring to Mr Trump's spate of trade tariffs on key partners.
"Economically, tariffs could result in slower growth in source market economies which, in turn, could have some negative impact on their outbound travel to the US," it said.
International visitor spending is not expected to return to its 2019 level until 2031.
Global outlook
Globally, a complete recovery of spending by international visitors is expected this year. It is forecast to grow 8.6 per cent above the 2019 level, reaching nearly $2.1 trillion. Meanwhile, spending by domestic visitors is forecast to rise 13.6 per cent above the 2019 level, with a projected spending of $5.6 trillion.
In terms of annual growth, international and domestic visitor spending are forecast to grow 10 per cent and 5.1 per cent, respectively, in 2025.
Overall, the travel and tourism sector growth is forecast to slow to 6.7 per cent this year, gradually trending back to the average pre-pandemic growth rate.
"In 2025 and the following years, uncertainties surrounding trade tariffs and rising geopolitical tensions could limit the sector’s expansion," the WTTC said.
The sector is set to contribute $11.7 trillion globally – or 10.3 per cent share of the world economy. The number of jobs supported by the sector is expected to increase by 14.4 million, lifting its total contribution to employment to 371 million jobs. This represents 10.9 per cent share of all jobs in the global economy.
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Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
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THE BIO
Favourite car: Koenigsegg Agera RS or Renault Trezor concept car.
Favourite book: I Am Pilgrim by Terry Hayes or Red Notice by Bill Browder.
Biggest inspiration: My husband Nik. He really got me through a lot with his positivity.
Favourite holiday destination: Being at home in Australia, as I travel all over the world for work. It’s great to just hang out with my husband and family.
Classification of skills
A worker is categorised as skilled by the MOHRE based on nine levels given in the International Standard Classification of Occupations (ISCO) issued by the International Labour Organisation.
A skilled worker would be someone at a professional level (levels 1 – 5) which includes managers, professionals, technicians and associate professionals, clerical support workers, and service and sales workers.
The worker must also have an attested educational certificate higher than secondary or an equivalent certification, and earn a monthly salary of at least Dh4,000.