Mobile commerce requires a dedicated approach according to Ulugbek Yuldashev, chief executive of awok.com. Pawan Singh / The National
Mobile commerce requires a dedicated approach according to Ulugbek Yuldashev, chief executive of awok.com. Pawan Singh / The National

A rise in the number of GCC start-ups encouraging mobile commerce



The rising number of start-ups in the region is supporting the growth of commerce via smartphones.

The GCC was in the global top five for purchases via mobile devices last year with a 43 per cent share of digital transactions, according to Criteo, a targeted digital advertising company. The global average is almost four in 10.

In the region, the share of e-commerce compared to the overall retail market is small, at about 1 to 2 per cent, but mobile is expected to spur its growth.

While higher smartphone penetration in the UAE and a young population are factors behind the relatively high proportion of m-commerce transactions, a more recent driver has been the rise in the number of start-ups.

“Mobile phones are increasingly becoming the first screen of choice in both mature and emerging markets and this is creating a perfect environment for e-commerce to thrive,” said Saurabh Verma, a senior research manager in services at IDC MEA. “The last decade has witnessed an exponential boom in the number of start-ups and the first port of call for many of these is to leverage e-commerce platforms in order to sell their products and services.”

The promotion of entrepreneurship and innovation has become a key aim for policymakers. Last year, for example, Sheikh Mohammed bin Rashid, Vice President of the UAE and Ruler of Dubai, launched the Dubai Future Accelerators programme, including a Dh1 billion investment over five years to support research and development in education, health, sustainability and mobility. It is part of efforts to attract more entrepreneurs to the country.

But mobile commerce requires a dedicated approach according to the electronics retailer Awok.com, which says that the majority of its business comes through mobile.

“M-commerce comes with its own set of challenges with screen space being a main constraint and customers finding it difficult to find the right product,” said Ulugbek Yuldashev, the chief executive of awok.com.

Omar Kassim, the founder of JadoPado.com, believes that mobile experiences have become a lot better.

“We’ve started to move towards thinking of mobile first rather than ‘and mobile’. I think there is a growing trust in the use of mobile devices for transactions,” he said.

In the second half of 2016, JadoPado.com’s mobile transactions jumped 27.97 per cent year-on-year and its revenues from mobile increased by 47.9 per cent over the same period.

At Souq.com, the biggest e-commerce platform in the region, 55 per cent of all purchases come through its mobile app.

“We think mobile first in everything,” said Ronaldo Mouchawar, the chief executive of Souq.com

Basket sizes are 20 per cent higher in transactions via a mobile app compared to desktop purchases, yet fall 10 per cent compared to desktop when it is through mobile Web pages, according to Criteo.

“Several of our clients in the GCC are considering stopping their desktop activities and dedicate their full focus to mobile,” said Gregory Gazagne, the executive vice president Emea, Criteo.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Director: David Fincher

Stars: Michael Fassbender, Tilda Swinton, Charles Parnell

Rating: 4/5 

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Founders: Roman Axelrod, Valentyn Volkov

Based: Dubai, UAE

Industry: Smart contact lenses, augmented/virtual reality

Funding: $40 million

Investor: Opportunity Venture (Asia)

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Etihad Airways flies daily to the Maldives from Abu Dhabi. The journey takes four hours and return fares start from Dh3,995. Opt for the 3am flight and you’ll land at 6am, giving you the entire day to adjust to island time.  

Round trip speedboat transfers to the resort are bookable via Anantara and cost $265 per person.  

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A thousand grains of Sand whirl in the sky
To mark the journey of one passer-by
If then a Cavalcade disturbs the scene,
Shall such grains sing before they start to fly?

What man of Honour, and to Honour bred
Will fear to go wherever Truth has led?
For though a Thousand urge him to retreat
He'll laugh, until such counsellors have fled.

Stands always One, defiant and alone
Against the Many, when all Hope has flown.
Then comes the Test; and only then the time
Of reckoning what each can call his own.

History will not forget: that one small Seed
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More than a debt, the Emirates owe to Zayed
Their very Souls, from outside influence freed.
No praise from Roderic can increase his Fame.
Steadfastness was the Essence of his name.
The changing years grow Gardens in the Sand
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Date started: December 2015

Founders: Kerem Kuyucu and Cagatay Ozcan

Sector: Technology and home services

Based: Jumeirah Lake Towers, Dubai

Size: 55 employees and 100,000 cleaning requests a month

Funding:  The company’s investors include Collective Spark, Faith Capital Holding, Oak Capital, VentureFriends, and 500 Startups. 

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When: Friday until March 9

Where: All main sessions are held in the InterContinental Dubai Festival City

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Information: www.emirateslitfest.com
 

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Champions League Last 16

Red Bull Salzburg+(AUT) v Bayern Munich+(GER)

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Chelsea+(ENG) v Lille+(FRA)

Atletico Madrid+(ESP) v Manchester United+(ENG)

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Inter Milan+(ITA) v Liverpool+(ENG)

Paris Saint-Germain v Real Madrid+(ESP)

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How will Gen Alpha invest?

Mark Chahwan, co-founder and chief executive of robo-advisory firm Sarwa, forecasts that Generation Alpha (born between 2010 and 2024) will start investing in their teenage years and therefore benefit from compound interest.

“Technology and education should be the main drivers to make this happen, whether it’s investing in a few clicks or their schools/parents stepping up their personal finance education skills,” he adds.

Mr Chahwan says younger generations have a higher capacity to take on risk, but for some their appetite can be more cautious because they are investing for the first time. “Schools still do not teach personal finance and stock market investing, so a lot of the learning journey can feel daunting and intimidating,” he says.

He advises millennials to not always start with an aggressive portfolio even if they can afford to take risks. “We always advise to work your way up to your risk capacity, that way you experience volatility and get used to it. Given the higher risk capacity for the younger generations, stocks are a favourite,” says Mr Chahwan.

Highlighting the role technology has played in encouraging millennials and Gen Z to invest, he says: “They were often excluded, but with lower account minimums ... a customer with $1,000 [Dh3,672] in their account has their money working for them just as hard as the portfolio of a high get-worth individual.”

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Tickets for the August 3 Fight Night, held in partnership with the Department of Culture and Tourism Abu Dhabi, went on sale earlier this month, through www.etihadarena.ae and www.ticketmaster.ae.

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Based: Beirut and Dubai
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