Satirical drama Succession received a leading 25 Emmy nominations on Tuesday, but it has a major rival in Squid Game, the first non-English-language series to vie for television’s top honour.
Netflix show Squid Game, a South Korean drama in which people compete for cash in a series of brutal games, earned a Outstanding Drama nomination and 13 other nods in the upcoming Emmy Awards, which will take place in September.
Succession from HBO captured the Outstanding Drama trophy and eight other awards during the last Emmys in 2020.
A separate International Emmys ceremony has been held since 1973, but no foreign language show has ever broken into the Primetime Emmys drama ranks.
Apple TV+ show Ted Lasso was the top comedy nominee with 20 bids and has the chance to earn its second consecutive Outstanding Comedy trophy, as academy voters proved undeterred by its sophomore season turn to the emotional dark side.
Other top nominees included dramedy The White Lotus, which also received 20 nominations; Hacks and Only Murders in the Building with 17 bids each, and teenage dysfunction drama Euphoria.
Its star, Zendaya, who was crowned Outstanding Actress in 2020, was nominated for the same award again.
Academy president Frank Scherma started the announcement by saying that a record number of shows had been submitted, which reflects how series production was at an all-time high after being drastically reduced during the pandemic.
The Emmys once were dominated by broadcast networks and then cable, with the rise of streaming services changing the balance of power and perhaps the awards themselves. Squid Game joining the Emmy mix is the result of American steamer's focus on global marketplaces.
The Emmy ceremony is set for September 12, with a host yet to be announced.
Here are the Emmy Awards 2022 nominees in the main categories:
Outstanding Lead Actress in a Comedy Series
Rachel Brosnahan, The Marvelous Mrs Maisel
Quinta Brunson, Abbott Elementary
Kaley Cuoco, The Flight Attendant
Elle Fanning, The Great
Issa Rae, Insecure
Jean Smart, Hacks
Outstanding Lead Actor in a Comedy Series
Donald Glover, Atlanta
Bill Hader, Barry
Nicholas Holt, The Great
Jason Sudeikis, Ted Lasso
Steve Martin, Only Murders in the Building
Martin Short, Only Murders in the Building
Outstanding Comedy Series
Curb Your Enthusiasm
The Marvelous Mrs Maisel
Only Murders in the Building
What We Do in the Shadows
Outstanding Lead Actor in a Limited or Anthology Series or Movie
Colin Firth, The Staircase
Andrew Garfield, Under the Banner of Heaven
Oscar Isaac, Scenes From a Marriage
Michael Keaton, Dopesick
Himesh Patel, Station Eleven
Sebastian Stan, Pam & Tommy
Outstanding Lead Actress in a Limited or Anthology Series or Movie
Toni Collette, The Staircase
Julia Garner, Inventing Anna
Lily James, Pam & Tommy
Sarah Paulson, Impeachment: American Crime Story
Margaret Qualley, Maid
Amanda Seyfried, The Dropout
Outstanding Limited or Anthology Series
The White Lotus
Pam & Tommy
Outstanding Lead Actress in a Drama Series
Jodie Comer, Killing Eve
Laura Linney, Ozark
Melanie Lynskey, Yellowjackets
Sandra Oh, Killing Eve
Reese Witherspoon, The Morning Show
Outstanding Lead Actor in a Drama Series
Jason Bateman, Ozark
Brian Cox, Succession
Lee Jung-jae, Squid Game
Bob Odenkirk, Better Call Saul
Adam Scott, Severance
Jeremy Strong, Succession
Outstanding Drama Series
Better Call Saul
Outstanding Variety Talk Series
The Daily Show with Trevor Noah
Jimmy Kimmel Live
Last Week Tonight with John Oliver
Late Night with Seth Meyers
The Late Show with Stephen Colbert
Agencies contributed to this report