Influencer Haley Kalil, left, has been criticised for a 'let them eat cake' video posted from the Met Gala, and the digital blockout has led to Taylor Swift, right, losing thousands of followers online. TikTok / AFP
Influencer Haley Kalil, left, has been criticised for a 'let them eat cake' video posted from the Met Gala, and the digital blockout has led to Taylor Swift, right, losing thousands of followers online. TikTok / AFP
Influencer Haley Kalil, left, has been criticised for a 'let them eat cake' video posted from the Met Gala, and the digital blockout has led to Taylor Swift, right, losing thousands of followers online. TikTok / AFP
Influencer Haley Kalil, left, has been criticised for a 'let them eat cake' video posted from the Met Gala, and the digital blockout has led to Taylor Swift, right, losing thousands of followers onlin

What is the digitine movement? Why people are blocking celebrities on social media


Maan Jalal
  • English
  • Arabic

Social media users across platforms have created a digital movement to block celebrities who have been silent on social issues, including the Israel-Gaza war.

Operation blockout, also known as the "digital guillotine", has gained momentum in the past week, after the Met Gala took place in New York City with a host of A-list names in attendance.

The abundance seen on the red carpet has been highlighted by many social media users, comparing it to the devastation in Gaza, particularly in light of the military offensive on Rafah, which began on Monday.

“There’s a massive #Blockout2024 taking place where we block every celebrity that hasn’t spoken up about Palestine or called for a ceasefire. It’s a global movement,” Bahraini poet Karim Wafa-Al Hussaini wrote on X.

“They live off of our attention. If they don’t have any, they cease to exert their influence.”

Using the hashtags #celebrityblocklist, #letthemeatcake and #blockout, online users are listing the names of celebrities who attended the Met Gala, or have a large following and cultural influence, who haven’t spoken out about the events in Gaza, suggesting that they should be blocked online, which will have an impact on their digital influence and revenue.

"I made a Google Doc of every celebrity that attended the Met Gala, and now I'm going through and writing if they've been silent, or if they've been using their platform to speak up about the genocide in Gaza," said anonymous TikTok user @silentcelebs8 in a video, which showed a long list of celebrity names.

Some of the celebrities names have the word “silent” next to them written in red.

"Some of these celebrities have not been completely silent," the user added. "Zendaya did make a post back in October on her story supporting Palestine, but has been silent since. So I went ahead and put 'silent'."

Cardi B, Kim Kardashian, Taylor Swift and Beyonce are also among those who have been mentioned by the movement by various users.

Stars such as Zendaya have been called out for not being vocal or vocal enough about the continuing conflict in Gaza. AFP
Stars such as Zendaya have been called out for not being vocal or vocal enough about the continuing conflict in Gaza. AFP

The rational behind blocking celebrities on social media platforms is to affect their influence online and by extension their reach and advertising revenue. The online movement also aims to create more awareness on the topic and to push for more pressure on global action for a ceasefire.

As reported by NPR, a number of celebrities have lost followers since the start of the online movement. Swift has lost about 300,000 followers on TikTok in the past week and 50,000 on Instagram; at the time of writing she has 33.3 million and 283 million followers on the two accounts, respectively.

TikTok influencer Haley Kalil is also under fire, accused of tone-deaf behaviour. Kalil was hired by E! News as a pre-gala host, interviewing celebrities ahead of the event. In a video posted to, and since deleted from, her TikTok, Kalil is seen outside of the Met Gala, dressed in an intricate gown and lip syncing the words, “Let them eat cake.”

The expression is attributed to Marie Antoinette, the last queen of France before the French Revolution. Although it's not documented that she used the phrase, it's something she allegedly said in response to being told that peasants had no bread to eat.

The online backlash prompted Kalil to apologise for her choice of sound clip and for not doing her “due diligence”.

She says she chose the audio because it was currently trending, with no "deeper meaning", saying: "I never would've chosen a sound on purpose to highlight wealth disparity or elitism. I never even thought it would be taken in that way because I wasn’t elite enough to even be invited to the Met Gala."

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Fly from Dubai or Abu Dhabi to Chiang Mai in Thailand, via Bangkok, before taking a five-hour bus ride across the Laos border to Huay Xai. The land border crossing at Huay Xai is a well-trodden route, meaning entry is swift, though travellers should be aware of visa requirements for both countries.

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Match info:

Portugal 1
Ronaldo (4')

Morocco 0

The National Archives, Abu Dhabi

Founded over 50 years ago, the National Archives collects valuable historical material relating to the UAE, and is the oldest and richest archive relating to the Arabian Gulf.

Much of the material can be viewed on line at the Arabian Gulf Digital Archive - https://www.agda.ae/en

Boulder shooting victims

• Denny Strong, 20
• Neven Stanisic, 23
• Rikki Olds, 25
• Tralona Bartkowiak, 49
• Suzanne Fountain, 59
• Teri Leiker, 51
• Eric Talley, 51
• Kevin Mahoney, 61
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• Jody Waters, 65

LILO & STITCH

Starring: Sydney Elizebeth Agudong, Maia Kealoha, Chris Sanders

Director: Dean Fleischer Camp

Rating: 4.5/5

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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What is graphene?

Graphene is a single layer of carbon atoms arranged like honeycomb.

It was discovered in 2004, when Russian-born Manchester scientists Andrei Geim and Kostya Novoselov were "playing about" with sticky tape and graphite - the material used as "lead" in pencils.

Placing the tape on the graphite and peeling it, they managed to rip off thin flakes of carbon. In the beginning they got flakes consisting of many layers of graphene. But as they repeated the process many times, the flakes got thinner.

By separating the graphite fragments repeatedly, they managed to create flakes that were just one atom thick. Their experiment had led to graphene being isolated for the very first time.

At the time, many believed it was impossible for such thin crystalline materials to be stable. But examined under a microscope, the material remained stable, and when tested was found to have incredible properties.

It is many times times stronger than steel, yet incredibly lightweight and flexible. It is electrically and thermally conductive but also transparent. The world's first 2D material, it is one million times thinner than the diameter of a single human hair.

But the 'sticky tape' method would not work on an industrial scale. Since then, scientists have been working on manufacturing graphene, to make use of its incredible properties.

In 2010, Geim and Novoselov were awarded the Nobel Prize for Physics. Their discovery meant physicists could study a new class of two-dimensional materials with unique properties. 

 

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The Details

Article 15
Produced by: Carnival Cinemas, Zee Studios
Directed by: Anubhav Sinha
Starring: Ayushmann Khurrana, Kumud Mishra, Manoj Pahwa, Sayani Gupta, Zeeshan Ayyub
Our rating: 4/5 

The Birkin bag is made by Hermès. 
It is named after actress and singer Jane Birkin
Noone from Hermès will go on record to say how much a new Birkin costs, how long one would have to wait to get one, and how many bags are actually made each year.

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Trump v Khan

2016: Feud begins after Khan criticised Trump’s proposed Muslim travel ban to US

2017: Trump criticises Khan’s ‘no reason to be alarmed’ response to London Bridge terror attacks

2019: Trump calls Khan a “stone cold loser” before first state visit

2019: Trump tweets about “Khan’s Londonistan”, calling him “a national disgrace”

2022:  Khan’s office attributes rise in Islamophobic abuse against the major to hostility stoked during Trump’s presidency

July 2025 During a golfing trip to Scotland, Trump calls Khan “a nasty person”

Sept 2025 Trump blames Khan for London’s “stabbings and the dirt and the filth”.

Dec 2025 Trump suggests migrants got Khan elected, calls him a “horrible, vicious, disgusting mayor”

While you're here
Updated: May 23, 2024, 11:36 AM