A brief history of P-pop, from anti-Marcos messages to the mainstream and back

The past decade has been a golden era for Filipino pop music, aka Pinoy-pop or P-pop. The past couple of years alone have marked some landmark moments for the genre, which is rapidly gaining an international presence to rival that of its J-pop and K-pop forebears that have so heavily influenced the music in its current form.

Last year, boy band SB19 picked up a nomination for an MTV Europe Music Award and became the first South-East Asian act to be nominated for a Billboard Top Social Artist Award. They kept this success going into 2022 by spending seven weeks at the top of Billboard’s Hot Trending Songs chart, breaking K-pop superstars BTS’s record for Butter in the process.

On Spotify’s annual streaming charts last year, Zack Tabudlo topped the Philippines’ most-streamed-song list with Binibini. It’s not entirely unusual for Filipino artists to make the list, but it’s more commonly dominated by international names such as Justin Bieber and Ariana Grande. With Olivia Rodrigues and Bruno Mars — both artists of Filipino descent — joining him in the top 5, and 84 million streams in a single year for Binibini, it was a particularly strong performance.

Meanwhile, girl band MNL48 are part of a pan-Asian pop franchise success story, originating in Japan, that is taking the continent, and world, by storm. The Filipina branch of the ‘reality pop’ 48 phenomenon have picked up awards at the MYX Awards, P-Pop Awards and TikTok Awards, and even have their very own theatre to hold performances at Manila’s Eton Centris Mall.

A recurring theme in these success stories has been the heavy influence of K-pop and J-pop, but it wasn’t always thus. While modern P-pop is marked by meticulous dance routines, polished production and squeaky-clean teen pin-ups, the early history of the genre is one of subversion.

The term “Pinoy” began to be widely used as a prefix to domestic pop music in the late 1970s and applied initially to a largely folk rock-inspired movement, sung not in English as had been the norm in the former US colony, but in Tagalog or “Taglish”, and with a frequent undercurrent of opposition to the authoritarian regime of then president Ferdinand Marcos. Heber Bartolome’s 1977 song Nena, for example, told the story of a young girl forced into prostitution owing to an uncaring government, while Florante De Leon’s Digoman (War) flatly states: “I am ready to do battle for the cause of our freedom.”

Craig Lockard’s Dance of Life, a 1998 study of South-East Asian pop music, explained: “The rise of politicised pop music is linked to the development in the early ‘70s of the musical style known as ‘Pinoy’. Sung not in English but in Tagalog [or] slang-filled Tagalog that appealed to urban youth, Pinoy music was a conscious attempt to create a Filipino national and popular culture.”

The term Pinoy-pop really hit the mainstream in 1978 when Freddie Aguilar’s single Anak (Child) sold 100,000 copies in the Philippines in its first two weeks of release — something that was unheard of at the time. The song was released in more than 50 countries and translated into nearly 30 languages, according to local media.

Anak wasn’t an overtly political song. It was a touching tale of a father-son relationship. Aguilar’s 1979 follow-up, Bayan Ko (My Country), pulled no such punches, with lyrics that translate as, “The Philippines, Nest of tears and poverty, My aspiration, See you perfectly free.” This song would go on to become the anthem of the 1986 uprising against Marcos, with Aguilar himself leading the crowds in singing on occasions.

As the 1970s became the 1980s, the growing influence of US hip-hop began to show. Musically, P-pop retained a strong folk influence, in part owing to the lack of easy access to hip-hop standards such as cheap samplers and record decks in the contemporary Philippines. The lyrical poetry of the genre began to emerge in P-pop, however. A trend even emerged among street theatre/musical collectives for adapting the poems of Amado Hernadez — a Marxist Filipino poet who died in 1970 — to music.

It was also around this time that Marcos became interested in the burgeoning Pinoy-pop scene. One might have expected him to want to shut down the growing subculture, but it seems he wasn’t paying too much attention to the lyrics. Instead, impressed by proudly nationalistic song titles such as My Country and I Am Filipino, performed in the native language, Marcos decided this was exactly the sort of movement he should co-opt for political purposes, mandating under a 1978 update to Order 75-31 of the Broadcast Media Council that all Filipino radio stations should play at least three Pinoy songs an hour as part of his campaign to boost the profile of Filipino culture and reduce outside influences.

It wasn’t the first, or last, time a populist leader had misappropriated pop music for their own ends. Earlier this month, British pop group M-People were furious when Liz Truss used their hit Movin’ on Up while she walked on stage for her Conservative Party Conference speech as UK Prime Minister, though they were also happy to note the irony of Truss using a song about breaking up with a deadbeat partner, including the line “pack your bags and get out” to highlight the bright future ahead under her leadership.

It’s a world away from the shiny P-pop product of 2022, but pop music and politics alike tend to move in circles. Filipino politics has already done so this year, with the Marcos family back in power following the election of Marcos’s son Ferdinand Marcos Jr, known as BongBong, as president in July.

Last week, meanwhile, Filipino Senator Jinggoy Estrada suggested banning K-drama and other foreign-made content from Filipino screens in a familiar-sounding call for the advancement of domestic culture.

In March, during the election campaign, Filipina songstress Nica Del Rosario, who has previously written songs for the likes of Sarah Geronimo and Barbie Almalbis, hit the No 1 and 2 spots on the Filipino iTunes download charts simultaneously, with Rosas and Kay Leni Tayo. Both were protest songs urging listeners to reject a return for the Marcos clan and vote for rival Leni Robredo.

Could P-pop be going full circle, too?

Scroll through the gallery below to see SB19 performing at Expo 2020 Dubai

Springtime in a Broken Mirror,
Mario Benedetti, Penguin Modern Classics

The biog

Siblings: five brothers and one sister

Education: Bachelors in Political Science at the University of Minnesota

Interests: Swimming, tennis and the gym

Favourite place: UAE

Favourite packet food on the trip: pasta primavera

What he did to pass the time during the trip: listen to audio books

What is Folia?

Prince Khaled bin Alwaleed bin Talal's new plant-based menu will launch at Four Seasons hotels in Dubai this November. A desire to cater to people looking for clean, healthy meals beyond green salad is what inspired Prince Khaled and American celebrity chef Matthew Kenney to create Folia. The word means "from the leaves" in Latin, and the exclusive menu offers fine plant-based cuisine across Four Seasons properties in Los Angeles, Bahrain and, soon, Dubai.

Kenney specialises in vegan cuisine and is the founder of Plant Food Wine and 20 other restaurants worldwide. "I’ve always appreciated Matthew’s work," says the Saudi royal. "He has a singular culinary talent and his approach to plant-based dining is prescient and unrivalled. I was a fan of his long before we established our professional relationship."

Folia first launched at The Four Seasons Hotel Los Angeles at Beverly Hills in July 2018. It is available at the poolside Cabana Restaurant and for in-room dining across the property, as well as in its private event space. The food is vibrant and colourful, full of fresh dishes such as the hearts of palm ceviche with California fruit, vegetables and edible flowers; green hearb tacos filled with roasted squash and king oyster barbacoa; and a savoury coconut cream pie with macadamia crust.

In March 2019, the Folia menu reached Gulf shores, as it was introduced at the Four Seasons Hotel Bahrain Bay, where it is served at the Bay View Lounge. Next, on Tuesday, November 1 – also known as World Vegan Day – it will come to the UAE, to the Four Seasons Resort Dubai at Jumeirah Beach and the Four Seasons DIFC, both properties Prince Khaled has spent "considerable time at and love".

There are also plans to take Folia to several more locations throughout the Middle East and Europe.

While health-conscious diners will be attracted to the concept, Prince Khaled is careful to stress Folia is "not meant for a specific subset of customers. It is meant for everyone who wants a culinary experience without the negative impact that eating out so often comes with."

Company profile

Date started: December 24, 2018

Founders: Omer Gurel, chief executive and co-founder and Edebali Sener, co-founder and chief technology officer

Based: Dubai Media City

Number of employees: 42 (34 in Dubai and a tech team of eight in Ankara, Turkey)

Sector: ConsumerTech and FinTech

Cashflow: Almost $1 million a year

Funding: Series A funding of $2.5m with Series B plans for May 2020

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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MATCH INFO

Uefa Champions League semi-final, second leg result:

Ajax 2-3 Tottenham

Tottenham advance on away goals rule after tie ends 3-3 on aggregate

Final: June 1, Madrid

UAE and Coronavirus

WandaVision

Starring: Elizabeth Olsen, Paul Bettany

Directed by: Matt Shakman

Rating: Four stars

Your Guide to the Home

Level 1 has a valet service if you choose not to park in the basement level. This level houses all the kitchenware, including covetable brand French Bull, along with a wide array of outdoor furnishings, lamps and lighting solutions, textiles like curtains, towels, cushions and bedding, and plenty of other home accessories.
Level 2 features curated inspiration zones and solutions for bedrooms, living rooms and dining spaces. This is also where you’d go to customise your sofas and beds, and pick and choose from more than a dozen mattress options.
Level 3 features The Home’s “man cave” set-up and a display of industrial and rustic furnishings. This level also has a mother’s room, a play area for children with staff to watch over the kids, furniture for nurseries and children’s rooms, and the store’s design studio.

Tips to stay safe during hot weather

Stay hydrated: Drink plenty of fluids, especially water. Avoid alcohol and caffeine, which can increase dehydration.
Seek cool environments: Use air conditioning, fans, or visit community spaces with climate control.
Limit outdoor activities: Avoid strenuous activity during peak heat. If outside, seek shade and wear a wide-brimmed hat.
Dress appropriately: Wear lightweight, loose and light-coloured clothing to facilitate heat loss.
Check on vulnerable people: Regularly check in on elderly neighbours, young children and those with health conditions.
Home adaptations: Use blinds or curtains to block sunlight, avoid using ovens or stoves, and ventilate living spaces during cooler hours.
Recognise heat illness: Learn the signs of heat exhaustion and heat stroke (dizziness, confusion, rapid pulse, nausea), and seek medical attention if symptoms occur.

Sour%20Grapes

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