The PlayStation x Reebok collection will be available in the US, UK and Japan from October. Photo: Sony Interactive Entertainment
The PlayStation x Reebok collection will be available in the US, UK and Japan from October. Photo: Sony Interactive Entertainment
The PlayStation x Reebok collection will be available in the US, UK and Japan from October. Photo: Sony Interactive Entertainment
The PlayStation x Reebok collection will be available in the US, UK and Japan from October. Photo: Sony Interactive Entertainment

A history of PlayStation collaborations, from Reebok shoes to McDonald's Happy Meal toy


Faisal Al Zaabi
  • English
  • Arabic

Since the first PlayStation was released in 1994, the console and its successors have sat comfortably on the throne of gaming. Despite competition from Nintendo and Xbox, each generation of PlayStation has remained some of the bestselling, with the most successful of all being the PlayStation 2, which sold more than 160 million units.

With its popularity comes the demand for co-branded merchandise. Here, we look at various PlayStation collaborations over the years, which aim to cement the brand's place in pop culture.

Books

PlayStation: The First 30 Years. Photo: Read-Only Memory
PlayStation: The First 30 Years. Photo: Read-Only Memory

PlayStation marked its 30th anniversary in September with the release of a new photography book in collaboration with British gaming-focused art book publishing house Read-Only Memory, which charts the brand’s history.

PlayStation: The First 30 Years brings together 400 pages of images, including rare prototypes, concept sketches and design models from Sony Interactive Entertainment’s archives.

The collection highlights the evolution of the company’s hardware, from early experiments to the consoles and controllers that went on to define gaming culture for millions of players around the world.

Clothes

A PlayStation-branded T-shirt by Les Benjamins. Photo: Les Benjamins
A PlayStation-branded T-shirt by Les Benjamins. Photo: Les Benjamins

Les Benjamins’s PlayStation release includes three T-shirts, two sweatshirts, a hoodie, a bomber jacket, a polo shirt and jeans. All the items bear the PlayStation logo with the brand’s name written in the console’s recognisable font.

The clothes also make use of the four shapes found on every PlayStation controller – circle, square, X and triangle.

Last year, to celebrate PlayStation’s 30th anniversary in December, Japanese clothing brand Beams released a set of hoodies and crewnecks that celebrated the gaming console. These were a lot more subtle in their representation and used the PlayStation’s iconography in a minimalist way.

German sportswear brand Puma also collaborated with PlayStation to release a line of colourful T-shirts. The Puma line used hues such as baby blue and violet to present a more playful side of the console.

Shoes

Puma x PlayStation shoes. Photo: Puma
Puma x PlayStation shoes. Photo: Puma

Alongside the tees, Puma also released a PlayStation shoe collection that is closer in spirit to the console colours. The sports shoes came in black, white and blue and featured details that fans of the console will recognise.

The biggest shoe collaboration for PlayStation was in 2021, when rapper Travis Scott and Nike released a special pair. The Nike Dunk Lows feature the signature Travis Scott reverse swoosh and the original PlayStation Logo with Japanese lettering under it.

The cream and light blue footwear was an instant hit with collectors and PlayStation fans alike. Today, the shoes sell for upwards of $2,000 on marketplace StockX.

Another footwear collaboration came in 2025 with Reebok, again for the brand's 30th anniversary celebration. The brands unveiled a trainer collection inspired by the original PlayStation console, with each design tied to one of the system’s launch regions.

The line includes Instapump Fury 94 for Japan, Pump Omni Zone II for the US and Workout Plus for the UK. Set to launch this month, the footwear draws on the console’s distinctive look, with each Reebok silhouette reflecting contemporaneous popularity with the console from the mid-1990s.

The shoes will be released in limited-edition packaging that echoes the console’s launch design, complete with the anniversary grey colour scheme and other nostalgic details.

Food

McDonalds released a Japan-only exclusive happy meal toy in 2021, which featured four characters from PlayStation games
McDonalds released a Japan-only exclusive happy meal toy in 2021, which featured four characters from PlayStation games

PlayStation fans were given a chance to play with their food with a pasta collaboration in 2023. British online supermarket Ocado and pasta makers Garofalo teamed up with Sony to create pasta shaped like the characters on the Sony controller.

The PlayStation pasta was sold in a 500g bag that cost about $3. The collaboration was the first of its kind for PlayStation, but it wasn’t the first time the console was associated with food.

Pasta shaped like the PlayStation controller's buttons. Getty Images
Pasta shaped like the PlayStation controller's buttons. Getty Images

In 2012, American fast-food chain Taco Bell ran a promotion for participants to get a chance at owning the portable PlayStation Vita console. Four years later, the chain announced another promotion for a chance to win a golden PlayStation 4 console, which has now become a sought-after collector’s item.

The first documented collaboration between PlayStation and a fast-food chain was in 2001, when McDonald's released a Japan-only exclusive Happy Meal toy that featured four characters from PlayStation games.

The characters were PaRappa the Rapper from the game of the same name, Toro from Doko Demo Issyo, Pipo Saru and Chocobo from Ape Escape.

Toys and collectibles

Funko released a line of figurines based on PlayStation characters. Photo: Funko
Funko released a line of figurines based on PlayStation characters. Photo: Funko

There have been numerous releases of toys and collectibles that feature PlayStation game characters. Most recently, Sony released keychains that featured all the controllers and portable devices from its history.

These keychains were only available in Japan and could be found at gachapon machines, coin-operated capsule toy vending machines.

The most well-known collaboration for PlayStation toys and collectibles is with Funko. The company, which produces figurines that feature characters from pop culture, collaborated with PlayStation to release a line of some of its most recognisable characters.

Some of the most popular of these are of Joel from The Last of Us, Kratos from God of War, Sam Porter Bridges from Death Stranding and The Hunter from Bloodborne. Many of the PlayStation Funko figures sold out immediately and can only be bought on the second hand market for exorbitant prices.

Company profile

Date started: 2015

Founder: John Tsioris and Ioanna Angelidaki

Based: Dubai

Sector: Online grocery delivery

Staff: 200

Funding: Undisclosed, but investors include the Jabbar Internet Group and Venture Friends

11 cabbie-recommended restaurants and dishes to try in Abu Dhabi

Iqbal Restaurant behind Wendy’s on Hamdan Street for the chicken karahi (Dh14)

Pathemari in Navy Gate for prawn biryani (from Dh12 to Dh35)

Abu Al Nasar near Abu Dhabi Mall, for biryani (from Dh12 to Dh20)

Bonna Annee at Navy Gate for Ethiopian food (the Bonna Annee special costs Dh42 and comes with a mix of six house stews – key wet, minchet abesh, kekel, meser be sega, tibs fir fir and shiro).

Al Habasha in Tanker Mai for Ethiopian food (tibs, a hearty stew with meat, is a popular dish; here it costs Dh36.75 for lamb and beef versions)

Himalayan Restaurant in Mussaffa for Nepalese (the momos and chowmein noodles are best-selling items, and go for between Dh14 and Dh20)

Makalu in Mussaffa for Nepalese (get the chicken curry or chicken fry for Dh11)

Al Shaheen Cafeteria near Guardian Towers for a quick morning bite, especially the egg sandwich in paratha (Dh3.50)

Pinky Food Restaurant in Tanker Mai for tilapia

Tasty Zone for Nepalese-style noodles (Dh15)

Ibrahimi for Pakistani food (a quarter chicken tikka with roti costs Dh16)

How to wear a kandura

Dos

  • Wear the right fabric for the right season and occasion 
  • Always ask for the dress code if you don’t know
  • Wear a white kandura, white ghutra / shemagh (headwear) and black shoes for work 
  • Wear 100 per cent cotton under the kandura as most fabrics are polyester

Don’ts 

  • Wear hamdania for work, always wear a ghutra and agal 
  • Buy a kandura only based on how it feels; ask questions about the fabric and understand what you are buying
The lowdown

Rating: 4/5

Anghami
Started: December 2011
Co-founders: Elie Habib, Eddy Maroun
Based: Beirut and Dubai
Sector: Entertainment
Size: 85 employees
Stage: Series C
Investors: MEVP, du, Mobily, MBC, Samena Capital

The specs

Engine: Four electric motors, one at each wheel

Power: 579hp

Torque: 859Nm

Transmission: Single-speed automatic

Price: From Dh825,900

On sale: Now

COMPANY PROFILE
Name: Airev
Started: September 2023
Founder: Muhammad Khalid
Based: Abu Dhabi
Sector: Generative AI
Initial investment: Undisclosed
Investment stage: Series A
Investors: Core42
Current number of staff: 47
 
MATCH INFO

Rajasthan Royals 158-8 (20 ovs)
Kings XI Punjab 143/7 (20 ovs)

Rajasthan Royals won by 15 runs

How to apply for a drone permit
  • Individuals must register on UAE Drone app or website using their UAE Pass
  • Add all their personal details, including name, nationality, passport number, Emiratis ID, email and phone number
  • Upload the training certificate from a centre accredited by the GCAA
  • Submit their request
What are the regulations?
  • Fly it within visual line of sight
  • Never over populated areas
  • Ensure maximum flying height of 400 feet (122 metres) above ground level is not crossed
  • Users must avoid flying over restricted areas listed on the UAE Drone app
  • Only fly the drone during the day, and never at night
  • Should have a live feed of the drone flight
  • Drones must weigh 5 kg or less

Anna and the Apocalypse

Director: John McPhail

Starring: Ella Hunt, Malcolm Cumming, Mark Benton

Three stars

COMPANY PROFILE

Founders: Sebastian Stefan, Sebastian Morar and Claudia Pacurar

Based: Dubai, UAE

Founded: 2014

Number of employees: 36

Sector: Logistics

Raised: $2.5 million

Investors: DP World, Prime Venture Partners and family offices in Saudi Arabia and the UAE

RESULTS

6.30pm Al Maktoum Challenge Round-1 Group One (PA) US$65,000 (Dirt) 1,600m

Winner RB Money To Burn, Fabrice Veron (jockey), Eric Lemartinel (trainer).

7.05pm Handicap (TB) $175,000 (Turf) 1,200m

Winner Ekhtiyaar, Jim Crowley, Doug Watson.

7.40pm UAE 2000 Guineas Trial Conditions (TB) $100,000 (D) 1,600m

Winner Commanding, Richard Mullen, Satish Seemar.

8.15pm Singspiel Stakes Group Two (TB) $250,000 (T) 1,800m

Winner Benbatl, Christophe Soumillon, Saeed bin Suroor.

8.50pm Handicap (TB) $135,000 (T) 1,600m

Winner Zakouski, William Buick, Charlie Appleby.

9.25pm Al Maktoum Challenge Round-1 Group Two (TB) $350,000 (D) 1,600m

Winner Kimbear, Pat Dobbs, Doug Watson.

10pm Dubai Trophy Conditions (TB) $100,000 (T) 1,200m

Winner Platinum Star, Christophe Soumillon, Saeed bin Suroor.

10.35pm Handicap (TB) $135,000 (T) 1,600m

Winner Key Victory, James Doyle, Charlie Appleby.

Hamilton’s 2017

Australia - 2nd; China - 1st; Bahrain - 2nd; Russia - 4th; Spain - 1st; Monaco - 7th; Canada - 1st; Azerbaijan - 5th; Austria - 4th; Britain - 1st; Hungary - 4th; Belgium - 1st; Italy - 1st; Singapore - 1st; Malaysia - 2nd; Japan - 1st; United States - 1st; Mexico - 9th

UAE currency: the story behind the money in your pockets
Why it pays to compare

A comparison of sending Dh20,000 from the UAE using two different routes at the same time - the first direct from a UAE bank to a bank in Germany, and the second from the same UAE bank via an online platform to Germany - found key differences in cost and speed. The transfers were both initiated on January 30.

Route 1: bank transfer

The UAE bank charged Dh152.25 for the Dh20,000 transfer. On top of that, their exchange rate margin added a difference of around Dh415, compared with the mid-market rate.

Total cost: Dh567.25 - around 2.9 per cent of the total amount

Total received: €4,670.30 

Route 2: online platform

The UAE bank’s charge for sending Dh20,000 to a UK dirham-denominated account was Dh2.10. The exchange rate margin cost was Dh60, plus a Dh12 fee.

Total cost: Dh74.10, around 0.4 per cent of the transaction

Total received: €4,756

The UAE bank transfer was far quicker – around two to three working days, while the online platform took around four to five days, but was considerably cheaper. In the online platform transfer, the funds were also exposed to currency risk during the period it took for them to arrive.

The%20team
%3Cp%3E%0DFashion%20director%3A%20Sarah%20Maisey%0D%3Cbr%3EPhotographer%3A%20Greg%20Adamski%0D%3Cbr%3EHair%20and%20make-up%3A%20Ania%20Poniatowska%0D%3Cbr%3EModels%3A%20Nyajouk%20and%20Kristine%20at%20MMG%2C%20and%20Mitchell%0D%3Cbr%3EStylist%E2%80%99s%20assistants%3A%20Nihala%20Naval%20and%20Sneha%20Maria%20Siby%0D%3Cbr%3EVideographer%3A%20Nilanjana%20Gupta%3C%2Fp%3E%0A
EMERGENCY PHONE NUMBERS

Estijaba – 8001717 –  number to call to request coronavirus testing

Ministry of Health and Prevention – 80011111

Dubai Health Authority – 800342 – The number to book a free video or voice consultation with a doctor or connect to a local health centre

Emirates airline – 600555555

Etihad Airways – 600555666

Ambulance – 998

Knowledge and Human Development Authority – 8005432 ext. 4 for Covid-19 queries

UAE currency: the story behind the money in your pockets
PREMIER LEAGUE FIXTURES

All times UAE ( 4 GMT)

Saturday
West Ham United v Tottenham Hotspur (3.30pm)
Burnley v Huddersfield Town (7pm)
Everton v Bournemouth (7pm)
Manchester City v Crystal Palace (7pm)
Southampton v Manchester United (7pm)
Stoke City v Chelsea (7pm)
Swansea City v Watford (7pm)
Leicester City v Liverpool (8.30pm)

Sunday
Brighton and Hove Albion v Newcastle United (7pm)

Monday
Arsenal v West Bromwich Albion (11pm)

THE BIO

BIO:
Born in RAK on December 9, 1983
Lives in Abu Dhabi with her family
She graduated from Emirates University in 2007 with a BA in architectural engineering
Her motto in life is her grandmother’s saying “That who created you will not have you get lost”
Her ambition is to spread UAE’s culture of love and acceptance through serving coffee, the country’s traditional coffee in particular.

Tailors and retailers miss out on back-to-school rush

Tailors and retailers across the city said it was an ominous start to what is usually a busy season for sales.
With many parents opting to continue home learning for their children, the usual rush to buy school uniforms was muted this year.
“So far we have taken about 70 to 80 orders for items like shirts and trousers,” said Vikram Attrai, manager at Stallion Bespoke Tailors in Dubai.
“Last year in the same period we had about 200 orders and lots of demand.
“We custom fit uniform pieces and use materials such as cotton, wool and cashmere.
“Depending on size, a white shirt with logo is priced at about Dh100 to Dh150 and shorts, trousers, skirts and dresses cost between Dh150 to Dh250 a piece.”

A spokesman for Threads, a uniform shop based in Times Square Centre Dubai, said customer footfall had slowed down dramatically over the past few months.

“Now parents have the option to keep children doing online learning they don’t need uniforms so it has quietened down.”

MATCH INFO

Leeds United 0

Brighton 1 (Maupay 17')

Man of the match: Ben White (Brighton)

MATCH INFO

Uefa Champions League, semi-final result:

Liverpool 4-0 Barcelona

Liverpool win 4-3 on aggregate

Champions Legaue final: June 1, Madrid

'The worst thing you can eat'

Trans fat is typically found in fried and baked goods, but you may be consuming more than you think.

Powdered coffee creamer, microwave popcorn and virtually anything processed with a crust is likely to contain it, as this guide from Mayo Clinic outlines: 

Baked goods - Most cakes, cookies, pie crusts and crackers contain shortening, which is usually made from partially hydrogenated vegetable oil. Ready-made frosting is another source of trans fat.

Snacks - Potato, corn and tortilla chips often contain trans fat. And while popcorn can be a healthy snack, many types of packaged or microwave popcorn use trans fat to help cook or flavour the popcorn.

Fried food - Foods that require deep frying — french fries, doughnuts and fried chicken — can contain trans fat from the oil used in the cooking process.

Refrigerator dough - Products such as canned biscuits and cinnamon rolls often contain trans fat, as do frozen pizza crusts.

Creamer and margarine - Nondairy coffee creamer and stick margarines also may contain partially hydrogenated vegetable oils.

The specs

Price, base / as tested Dh1,470,000 (est)
Engine 6.9-litre twin-turbo W12
Gearbox eight-speed automatic
Power 626bhp @ 6,000rpm
Torque: 900Nm @ 1,350rpm
Fuel economy, combined 14.0L / 100km

UAE tour of the Netherlands

UAE squad: Rohan Mustafa (captain), Shaiman Anwar, Ghulam Shabber, Mohammed Qasim, Rameez Shahzad, Mohammed Usman, Adnan Mufti, Chirag Suri, Ahmed Raza, Imran Haider, Mohammed Naveed, Amjad Javed, Zahoor Khan, Qadeer Ahmed
Fixtures and results:
Monday, UAE won by three wickets
Wednesday, 2nd 50-over match
Thursday, 3rd 50-over match

How does ToTok work?

The calling app is available to download on Google Play and Apple App Store

To successfully install ToTok, users are asked to enter their phone number and then create a nickname.

The app then gives users the option add their existing phone contacts, allowing them to immediately contact people also using the application by video or voice call or via message.

Users can also invite other contacts to download ToTok to allow them to make contact through the app.

 

Updated: October 02, 2025, 12:11 PM