French President Emmanuel Macron pledged further tax cuts, reforms to the welfare system and major public investments on Thursday, as he unveiled his policies less than a month before elections.
Speaking for four hours at his first major campaign event, he announced a programme aimed at deepening pro-business reforms started in 2017 to reduce chronically high unemployment.
"We have to work more," Mr Macron said at a venue in a northern Paris suburb, in front of giant screens showing his slogan, "With You".
"We have two levers, full employment and reforming the pension system."
He acknowledged that he had been unable to push through the pension overhaul as promised in 2017, but pledged to tackle it again and push back the retirement age to 65 from 62.
Mr Macron also proposed reforms to the benefits system that would require the unemployed to undertake 15 to 20 hours of work or training each week.
Another politically risky change would see all social benefits — for unemployment, housing, or childcare — centralised in a single system, affecting up to 20 million French people.
Major new public investments in the military, the energy sector and new technology were also required to create "an independent France in a strong Europe", Mr Macron said.
The programme "has been informed by the crises we've experienced in the last five years, which we weren't expecting," he said.
He was referring to the "Yellow Vest" anti-government protests from 2018, the Covid-19 crisis and the war in Ukraine.
Rivals across the political spectrum who have struggled to make an impact as Russia's invasion of Ukraine has dominated headlines, have accused Mr Macron of neglecting the election campaign until now.
He has held 20 hours of talks with Russian leader Vladimir Putin in the past five weeks.
"The president wants to be re-elected without ever really having been a candidate, without a campaign, without a debate, without a competition of ideas," the head of the Senate, Gerard Larcher, told Le Figaro newspaper on Tuesday.
"If there isn't a campaign, then there will be questions about the legitimacy of the winner."
Mr Larcher is from the opposition Republicans party.
Mr Macron has gained five to six points in the latest voter surveys over the past month and could be on course to win the first round of the election on April 10 with a score of about 30 per cent.
Veteran far-right leader Marine Le Pen is running in second place, on about 18 per cent, a poll of polls by the Politico website suggests.
She is trailed by three candidates at about 11 to 12 per cent — right-wing challenger Valerie Pecresse, far-right former TV pundit Eric Zemmour, and hard-left campaigner Jean-Luc Melenchon, who appears to be gaining momentum.
The top two candidates in the first round will progress to a run-off vote on April 24.
Polls suggest Mr Macron will win by a large margin irrespective of his rival.
Behind the scenes, the president is reported to be urging ministers and campaign workers to guard against premature optimism, but to limited effect.
"Macron is winning by default. It's the others who are useless," one senior supporter told AFP this week.
Mr Macron remains a highly divisive figure, called the "president of the rich" by left-wing critics and criticised for his at-times abrasive personality.
Many of his proposed reforms will be subject to debate with stakeholders, he said, such as changes that would introduce more autonomy for schools and wage differences between teachers.
"'With you' is not just a slogan, it will be for me a new democratic way of working," Mr Macron said.
He also stressed his difference from the nationalist policies of Ms Le Pen, and Mr Zemmour, without naming them.
"There are programmes that propose a withdrawal, a return of a certain type of nostalgia, a nostalgia for something that never really existed," Mr Macron said.
"I believe, on the contrary, that faced with fears and a return of the tragic in our history, the war and the crises ... we need to reply with clear-sighted ambition, a desire to act."