UAE campaign raises funds to help three million by fighting neglected tropical diseases

The Reach Campaign’s initiative runs up to the Golden Jubilee and seeks to free dozens of countries from river blindness and lymphatic filariasis

A UAE campaign that aims to raise awareness and funds to eradicate two neglected tropical diseases has already collected enough money to help three million people in Africa.

The Reach Campaign’s 50 Days to Transform Five Million Lives initiative was launched on October 14 and will run until the country’s Golden Jubilee.

The projects seeks to free dozens of countries from two parasitic infections: river blindness and lymphatic filariasis.

Organisers announced on Monday that the campaign had just passed the halfway point.

Several companies, such as Adnoc, Etihad Airways, Abu Dhabi Commercial Bank, Lulu Group International and Rivoli Group’s Watches & Vision Care divisions, organised events and promotions to help raise money.