United Global Emirates: leaders launch campaign to bring world to UAE

New advertisements aim to attract people and businesses looking to 'go global'

A new advertisement campaign aims to attract entrepreneurs, businesses and talent to the UAE from across the globe.

Under the slogan United Global Emirates, digital commercials highlight its zero income tax, ease of doing business and growing population of 190 nationalities.

The initiative will encourage entrepreneurs and professionals to "go global' with the help of the UAE.

"We are launching United Global Emirates, an international campaign to highlight the benefits and incentives that the UAE offers to help entrepreneurs go global," Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, said on Twitter.

"We invite talents from all over the world to make their ideas a reality in the United Global Emirates."

Sheikh Mohamed bin Zayed, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces, also heralded the wide-ranging plan on Monday.

The launch of the new economic campaign aims to secure the UAE’s position as one of the strongest global economies over the next 50 years, Sheikh Mohamed said on Twitter.

"Our nation will build on its entrepreneurial achievements to reinforce its status as a prime destination for talent, expertise and investments," he said.

Sheikh Mohammed praised the strategy aiming to propel the Emirates to new heights with a tweet accompanied by a video outlining some of the UAE's key achievements and celebrating its enterprising spirit.

Among the successes featured in the video are the UAE sending its first astronaut into space and the Hope probe reaching Mars.

The video describes the Emirates as a "land of opportunity" that can provide a wealth of business opportunities to people from all over the world.

It highlights low custom tariffs and income tax-free benefits as being among the favourable working conditions offered in the country.

The campaign calls on people to be part of the story of growth in the UAE.

It comes a day after the UAE unveiled its Principles of the 50, which lay out the economic, political and developmental road map for the next 50 years.

A cornerstone of the country's jubilee celebrations this year is the Projects of the 50 series, initiatives that will boost economic growth and prepare the UAE for a rapidly changing future.

UAE's 50 projects initiative unveiled - in pictures

Emirati Minister of Cabinet Affairs Mohammad Al Gergawi. UAE Government Media

Saeed Al Eter, chairman of the UAE Government Media Office, addresses the audience at Emirates Towers in Dubai where he revealed 50 new projects for the UAE. All photos: Suhail Akram / The National

The country will seek $150 billion in inward investment by 2030.

Senior officials set out a bold new vision for the country as it prepares to mark 50 years since the Union was formed.

The drive will see billions pumped into the economy and hundreds of thousands of people trained and reskilled.

Officials, along with local and international media, listen intently as the projects and initiatives are unveiled.

Ministers set out 'new era of prosperity and development'.