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Expo 2020 Dubai has recorded nearly three million visits since it opened on October 1.
Data shows 2,942,388 people visited the world's fair in the first five weeks. About 100,000 of them were children.
Sales of season passes have increased as well, with 65 per cent of visitors holding a six-month pass.
The price of day passes on weekdays has been reduced from Dh95 ($26) to Dh45 until November 30. Entry for Fridays and Saturdays is still priced at Dh95.
The tickets also include 10 Smart Queue bookings for participating pavilions and attractions, which allow visitors to skip the queues.
Entry is free for the under 18s, anyone aged 60 and over, people with disabilities, and students with a valid identity card from any academic institution in the world.
Organisers said the high number of figures was a clear indication of the expo's popularity with UAE residents and tourists alike.
The mid-term break for schools at the end of October and Diwali celebrations were seen as significant factors for the increasing number of visits to the site.
"We always knew the figures were going to keep increasing but it's exciting to see them rising so incredibly well," said Sconaid McGeachin, senior vice president of communications for Expo 2020 Dubai, speaking onsite at a press conference on Monday morning.
"Having such a high figure shows people are coming back week after week to join in new activities.
"We saw last week how the likes of Riverdance (at the Irish pavilion) and Diwali celebrations pulled people in.
"With a continually changing programme we are seeing people are wanting to come back and see what’s next," she added.
There have also been 14.8 million virtual visits to Expo 2020 Dubai since it opened on October 1, organisers said.