Expo 2020 Dubai has recorded more than 700,000 visits since October 1.
From October 1 to 17, a total of 771,477 ticketed visits were recorded. Visit numbers have risen by 12 per cent in a week.
The figures include all physical ticket holders but exclude representatives, delegations, guests from international participants and Expo staff.
“Almost half of all the visitors hold a season pass,” said Sconaid McGeachin, senior vice president of communications, said at the world's fair's daily briefing.
“We've had more than 100,000 coming to the site twice and more than 35,000 coming more than three times.”
She said the world’s fair had welcomed 181 nationalities since the opening of the event.
The number of virtual visitors has reached 9.3 million since October 1, rising by 1.5 million since the week before.
“The Japanese government has encouraged people to go on virtually and do a tour of their pavilion, which is fantastic to see that they're really encouraging people in Japan who maybe aren't visiting as much at the moment to to join in with us virtually,” Ms McGeachin said.
More than 53,000 visitors flooded through the entrance gates on the first day of Expo.
As the world's fair enters its third week, numbers are expected to be boosted in the coming days by schools' mid-term break.
Expo announced last week that complimentary access will be given to people under 18, those aged 60 and over, people with disabilities, nannies, housekeepers, taxi drivers and those who work in the hospitality sector.