UAE survey set to explore consumer attitudes towards sustainability

The online study is expected to go live in January

A UAE-wide study is being launched to explore people’s attitudes towards sustainability.

The first survey of its kind in the Emirates, which will be conducted online, is part of a progamme by international consultancy group Sustainability Advisory.

The research will seek to understand how UAE consumers think and behave in terms of sustainable consumption.

“Ultimately, our aspiration is to help enhance awareness about responsible consumption and drive more people to question unsustainable lifestyle choices and practices, hopefully bringing about real change,” said Maria Sillanpaa, founder director of SA.

“Our ambition is to establish an ongoing programme that regularly tracks how consumption patterns and priorities in the UAE reflect the shift towards responsible consumption that we are witnessing globally.”

The study, which is expected to begin this January, aims to establish a benchmark of attitudes and behaviours around sustainability, the consultancy group said.

SA is also holding a series of discussion events open to the public to help inform the survey's design.

Details of the meetings can be found on SA's website www.sustainabilityadvisory.net.