Personalised number plates often reek of braggarts desperate to gloat about their wealth.
But for millionaire plumber Charlie Mullins, it is all just a bit of toilet humour.
Take a trip around the city of London and you’re bound to see one of his Pimlico Plumber vans branded with "bog 1", "loo 2 wet" and "flush".
While they often make passers-by crack up, the unique letters and digits are no laughing matter.
With 250 company vans on the road, his plumbing-themed number plates are worth more than £1.5 million ($2.08m) – and Charlie himself, about £70 million.
The eccentric businessman, known for his bleached-blond hair and blinding white smile, has crossed the pond to Dubai to turn a pipe dream into reality.
Sitting in his Dh4,000-a-night, ocean-facing suite in one of Dubai's most exclusive hotels, the man known as Britain's richest plumber spoke to The National about life as a millionaire tradesman and why he has set his sights on the Middle East for his next business venture.
“Look, if you want a quality suit you go to Savile Row,” he said, while buttering some toast from the dining room of his sun-drenched suite.
“In plumbing, the cheapest job always turns out to be the dearest job. We don’t do cheap.
“All you have to do is look around and see that people here live the good life, they like quality and I will bring that quality to them.”
Bunking off school at 11
Dressed in a bright pink polo shirt and white chino shorts, Mr Mullins ticks all the boxes when it comes to the classic rags-to-riches tale.
The north Londoner, born and raised on a council estate in Camden, started bunking off school at the age of 11 to dig up lead pipes from his neighbours’ gardens.
Helping out a local plumber, Mr Mullins, now 68, would "pocket two bob a day and get a free meal" for his labour.
“I picked up the plumbing gig from an old fella that used to live in my area,” he said.
“He had nice clothes, a decent car and went on sunshine holidays every year. I was in awe of him.
"I remember him telling me if I went into plumbing I'd never be out of work. That's when the seed was sown.
“If he was a bank robber maybe I would have become a bank robber, that’s how much the guy inspired me.”
At the age of 15, Charlie took up a plumbing apprenticeship. Within 10 years, in the late 1970s, he started running his own business from a dingy basement in Pimlico, west London.
Morris Minor to Bentley Bentayga
Today, he heads his empire from a 3,500-square-metre headquarters in the centre of England’s capital.
“At that time plumbers had a bad name,” he said.
“They’d turn up to jobs in a rusty van with their bums hanging out of their trousers and they’d never finish a job. I quickly caught on to that and did the opposite.
“I’d turn up on time in a nice van, a smart set of overalls and get the job done then and there.
“I set out to change the image of plumbers and I succeeded. Who would have thought you could be a millionaire plumber? I didn’t, but here I am.”
Over the years, Mr Mullins became something of a local celebrity on the UK circuit.
His years spent getting elbow deep in the plumbing trade ended up catching the eye of Britain’s most elite – the royal family – and in 2014 he was awarded an OBE in the New Year’s honours list.
He has been regularly snapped with big name politicians including British Prime Minister Boris Johnson, and makes no secret of flaunting his wealth in public.
Still clubbing aged 68
He spends hundreds of thousands of pounds a year on cars and holidays, including £300,000 jetting off to Dubai and Marbella, among other sunny hot spots, several times a year.
While his transit vans helped to garner his millions, Mr Mullins's personal fleet of vehicles included a Bentley Mulsanne and Bentley Bentayga – a far cry from the banged-up Morris Minor van he started out in back in the 1970s.
Modesty is not a trait he does well, but he makes no apologies for that. The old adage, work hard, play hard, is a motto he lives by.
On the day The National visits, he is having a "late breakfast" at 2pm after a late night before.
The twice-divorced and now single father of four, has been flying back and forth to Dubai for more than two decades, but says he is still a sucker for the nightlife.
Five star restaurants and exclusive beach clubs are where he spends most of his time when not talking business with his wealthy expat friends.
Dubai plumbing 'bit shoddy' in parts
Since landing in Dubai in December, he has racked up a hotel bill in excess of Dh240,000 ($65,350). Asked whether he has thought about renting an apartment instead, he shakes his head; he could not do without the pool, beach and daily turn-down service.
The plumbing boss has a bulging property portfolio too, which includes a £10 million three-bedroom penthouse in Millbank, London, a luxury villa in Marbella, Spain, and a six-bed mansion in Essex, which recently went on the market for more than £4.5 million.
Now, he is on the lookout for another home in Dubai.
“When I do set up my business here, it won’t be a permanent home but I’d definitely fancy myself a villa on the Palm Jumeirah, 100 per cent.
“The property there is right up my alley and I love the beach. I think you even get your own private stretch of beach.
“The social life is second to none out here and it’s a big step up from the drain of London.”
Despite the pandemic, Pimlico Plumbers has done well over the past year. Business is up 15 per cent and that has a lot to do with his company’s hefty call-out rate of £105 per hour, rising to £200 for unsociable-hour emergencies.
Mr Mullins, a firm UK remainer who was vocal in his opposition to Brexit, said he had been eyeing up the idea of setting up a Pimlico Plumbers outlet in Dubai for years and now was as good a time as any.
“I am playing it smart and taking my time because of the pandemic, but I’m very serious about this,” he said.
“Dubai is great but some of the plumbing workmanship I’ve seen in buildings is a bit shoddy.
“I know I could fill that gap for people willing to spend a bit more for a quality outcome.
“I will bring British trained and qualified plumbers out here but I won’t charge London prices, it will be less.
“If I’m being very honest, I wish I tapped into the Dubai market 15 years ago. I didn’t and I’m gutted.”
With a large British expat community in Dubai that is "familiar with his name", Mr Mullins thinks he could establish a "great customer base really quickly".
And if all goes to plan, he will be up and running before the end of the year.
“I even heard they’re bringing the famous black taxis of London out here soon, now if that’s not the perfect platform to advertise the business I don’t know what is.”
The President's Cake
Director: Hasan Hadi
Starring: Baneen Ahmad Nayyef, Waheed Thabet Khreibat, Sajad Mohamad Qasem
Rating: 4/5
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What is a robo-adviser?
Robo-advisers use an online sign-up process to gauge an investor’s risk tolerance by feeding information such as their age, income, saving goals and investment history into an algorithm, which then assigns them an investment portfolio, ranging from more conservative to higher risk ones.
These portfolios are made up of exchange traded funds (ETFs) with exposure to indices such as US and global equities, fixed-income products like bonds, though exposure to real estate, commodity ETFs or gold is also possible.
Investing in ETFs allows robo-advisers to offer fees far lower than traditional investments, such as actively managed mutual funds bought through a bank or broker. Investors can buy ETFs directly via a brokerage, but with robo-advisers they benefit from investment portfolios matched to their risk tolerance as well as being user friendly.
Many robo-advisers charge what are called wrap fees, meaning there are no additional fees such as subscription or withdrawal fees, success fees or fees for rebalancing.
Ferrari 12Cilindri specs
Engine: naturally aspirated 6.5-liter V12
Power: 819hp
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Power: 290hp
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Labour dispute
The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.
- Abdullah Ishnaneh, Partner, BSA Law
Top Hundred overseas picks
London Spirit: Kieron Pollard, Riley Meredith
Welsh Fire: Adam Zampa, David Miller, Naseem Shah
Manchester Originals: Andre Russell, Wanindu Hasaranga, Sean Abbott
Northern Superchargers: Dwayne Bravo, Wahab Riaz
Oval Invincibles: Sunil Narine, Rilee Rossouw
Trent Rockets: Colin Munro
Birmingham Phoenix: Matthew Wade, Kane Richardson
Southern Brave: Quinton de Kock
Men from Barca's class of 99
Crystal Palace - Frank de Boer
Everton - Ronald Koeman
Manchester City - Pep Guardiola
Manchester United - Jose Mourinho
Southampton - Mauricio Pellegrino
Closing the loophole on sugary drinks
As The National reported last year, non-fizzy sugared drinks were not covered when the original tax was introduced in 2017. Sports drinks sold in supermarkets were found to contain, on average, 20 grams of sugar per 500ml bottle.
The non-fizzy drink AriZona Iced Tea contains 65 grams of sugar – about 16 teaspoons – per 680ml can. The average can costs about Dh6, which would rise to Dh9.
Drinks such as Starbucks Bottled Mocha Frappuccino contain 31g of sugar in 270ml, while Nescafe Mocha in a can contains 15.6g of sugar in a 240ml can.
Flavoured water, long-life fruit juice concentrates, pre-packaged sweetened coffee drinks fall under the ‘sweetened drink’ category
Not taxed:
Freshly squeezed fruit juices, ground coffee beans, tea leaves and pre-prepared flavoured milkshakes do not come under the ‘sweetened drink’ band.
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
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Director: Atul Manjrekar
Cast: Anil Kapoor, Aishwarya Rai, Rajkummar Rao, Pihu Sand
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The specs
Engine: 2.0-litre 4cyl turbo
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Transmission: 9-speed auto
Fuel consumption: 6.9L/100km
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EGYPT SQUAD
Goalkeepers: Ahmed El Shennawy, Mohamed El Shennawy, Mohamed Abou-Gabal, Mahmoud Abdel Rehem "Genesh"
Defenders: Ahmed Elmohamady, Ahmed Hegazi, Omar Gaber, Ali Gazal, Ayman Ahsraf, Mahmoud Hamdy, Baher Elmohamady, Ahmed Ayman Mansour, Mahmoud Alaa, Ahmed Abou-Elfotouh
Midfielders: Walid Soliman, Abdallah El Said, Mohamed Elneny, Tarek Hamed, Mahmoud “Trezeguet” Hassan, Amr Warda, Nabil Emad
Forwards: Ahmed Ali, Mohamed Salah, Marwan Mohsen, Ahmed "Kouka" Hassan.
Day 3, Dubai Test: At a glance
Moment of the day Lahiru Gamage, the Sri Lanka pace bowler, has had to play a lot of cricket to earn a shot at the top level. The 29-year-old debutant first played a first-class game 11 years ago. His first Test wicket was one to savour, bowling Pakistan opener Shan Masood through the gate. It set the rot in motion for Pakistan’s batting.
Stat of the day – 73 Haris Sohail took 73 balls to hit a boundary. Which is a peculiar quirk, given the aggressive intent he showed from the off. Pakistan’s batsmen were implored to attack Rangana Herath after their implosion against his left-arm spin in Abu Dhabi. Haris did his best to oblige, smacking the second ball he faced for a huge straight six.
The verdict One year ago, when Pakistan played their first day-night Test at this ground, they held a 222-run lead over West Indies on first innings. The away side still pushed their hosts relatively close on the final night. With the opposite almost exactly the case this time around, Pakistan still have to hope they can salvage a win from somewhere.
Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer