Blueberries grown in the UAE will soon be enjoyed by customers in Malaysia, Singapore and Hong Kong.
The blueberries are on sale at shops across the UAE and online, but now they are also destined for international markets for the first time, the company said on Wednesday.
It follows a surge in production at the farm. During this year’s harvest season from January to May, the company expects to increase its output of blueberries to 290 tonnes, compared with 210 tonnes in 2021.
Each of the greenhouses now contain 3,350 blueberry plants that are then sold under the Elite Berry brand in the UAE.
The export drive is being led by Elite Global Fresh Trading, a subsidiary of Elite Agro, as it seeks to expand around the globe.
“As the UAE’s only producer of locally grown blueberries, through investment in our farms, our increased capacity has enabled us to build both commercial strength, while continuing to support the UAE’s ongoing food security agenda," said Abdulmonem Al Marzooqi, the divisional chief executive at Elite Agro.
"We are extremely proud of our expansion into new export markets, with international customers now being able to enjoy our high-quality Elite Berry blueberry varieties in support of their health and well-being."
The company first planted its blueberry saplings in 2017. Since then, it has expanded its production of blueberries to accommodate a growing demand for the superfood.