Kevin Hart has been announced as Yas Island’s first chief island officer, and the US comedian has promised “big things are coming”.
In a teaser video released on social media, the Jumanji: The Next Level star says he has been hired to “Hartify” the “world’s most entertaining island”.
“There goes Yas Island’s first chief island officer in a white Ferrari thinking he’s a big deal,” the star’s voice can be heard saying, as he zips along the streets of Yas in the supercar. “Guess what, this is a big deal.
“The world’s most entertaining island hired me, Kevin Hart, to Hart-ify everything out here. We are going big on K-everything, because going big, that’s my middle name. Actually, it’s Darnell, but whatever.”
The video then shows Hart enjoying several of the destination’s attractions, including Warner Bros World, Yas Waterpark, Ferrari World, Clymb Abu Dhabi and Yas Links golf club.
The video has been released to coincide with the start of Arabian Travel Market 2022, the international travel trade show which is taking place in Dubai until Thursday. During the event, Yas Island also announced its ‘Kids Go Free’ summer offering, which includes several experiences and dining options.
Hart’s partnership with Yas Island was first announced last summer, when he shared a clip with his followers to reveal that it would be his next holiday destination.
“Yours truly will be coming that way soon. I’m excited, I’m pumped up,” he said. “I’m going to hop into that world of excitement … I’m expecting to be blown away.
“You’re doing it too big over there for me not to come and get some … Yas Island, buckle up!”
The official promotional video ends with the words “coming soon”, promising we can see more of Hart’s adventures from the UAE capital.
Hart is not the first celebrity to work with the destination. Earlier this year, Ranveer Singh, one of India's top actors, starred in a promotional video for Yas Island, which showed him taking in the best of what it has to offer.
Set to the tunes of the slogan "Yas hai to khaas hai", which is Hindi for "if it's Yas, it's special", the video opens with Singh at Warner Bros World Abu Dhabi, where he watches a face-off between Batman and his nemesis The Joker.
First day of Arabian Travel Market 2022 — in pictures:
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Visitors at the Dubai stand on the third day of the Arabian Travel Market held at Dubai World Trade Centre. Pawan Singh / The National -
Visitors at the Etihad stand. Pawan Singh / The National -
A Flynas advertisement on the first day of Arabian Travel Market. -
The Iraq stand. Pawan Singh / The National -
Visitors at the Qatar stand on the first day of Arabian Travel Market. -
Visitors at the Rotana stand. Pawan Singh / The National -
Children's toys on display at the Emirates stand. Pawan Singh / The National -
The Neom stand. Pawan Singh / The National -
The Armani stand. Pawan Singh / The National -
The Flynas stand. Pawan Singh / The National -
Performers dance at the Saudi Arabia stand on the second day of the Arabian Travel Market. Pawan Singh / The National -
Visitors take photos at the flydubai stand. Pawan Singh / The National -
The Jordan stand. Pawan Singh / The National -
The second day of Arabian Travel Market welcomed visitors from around the world. Pawan Singh / The National -
The event is considered a bellwether for the travel industry in the Middle East, offering an insight into the trends that will shape the year ahead. Pawan Singh / The National -
A total of 112 countries looking to revive their tourism numbers will be featured on the exhibition's show floor, from Japan to Jamaica and South Africa to Italy. Pawan Singh / The National -
People visit the South Africa stand at the Arabian Travel Market. Pawan Singh / The National -
A model of the Airbus A350-1000 at the Etihad stand on the first day of Arabian Travel Market held at Dubai World Trade Centre. All photos: Pawan Singh/The National -
More than 1,500 exhibiting companies are taking part in the four-day tourism showcase that will welcome about 20,000 visitors. -
Travel and tourism are starting to show signs of recovery from the impact of the coronavirus pandemic, with many companies starting to ramp up their recruitment as countries reopen their borders. -
Staff from Al Ain Zoo showing some birds and reptiles at the Abu Dhabi stand. -
Saudi Arabia has a major presence at this year's Arabian Travel Market, including representatives from Neom, the kingdom's $500 billion futuristic mega city. -
Arabian Travel Market is considered a bellwether for the travel industry in the Middle East, offering an insight into trends for the year ahead. -
Emirates airline launched its premium economy cabin at Arabian Travel Market. -
The Abu Dhabi stand at Arabian Travel Market was busy on the first day of the event. -
Artists showcasing handmade items at the Abu Dhabi stand. -
Staff from Al Ain Zoo introduce visitors to birds at the Abu Dhabi stand. -
Etihad Airways showcasing its economy class seats at Arabian Travel Market. -
The soaring price of oil and the impact of the war in Ukraine are tempering the travel industry's expected resurgence. -
Staff from Al Ain Zoo show visitors reptiles at the Abu Dhabi stand. -
The Darina holidays stand on the first day of Arabian Travel Market held at Dubai World Trade Centre in Dubai. -
Visitors at the Brussels stand. -
Visitors at the Maldives stand.
