Abu Dhabi launches new tourism campaign with summer pass

The Summer Like You Mean It campaign aims to inspire travellers to visit the capital during hotter months

A 23-karat gold ice cream is on the menu at Emirates Palace this season. Photo: DCT - Abu Dhabi

Track racing at Yas Marina Circuit will continue throughout the summer. Photo: DCT - Abu Dhabi

Try yoga under the famous Louvre Abu Dhabi dome. Photo: DCT - Abu Dhabi

Get free access to Warner Bros World Abu Dhabi with the new Abu Dhabi Summer Pass. Photo: DCT - Abu Dhabi

Ferrari World Abu Dhabi, Yas Waterworld or Warner Bros can all be experienced on a visit to Yas Island. Photo: Yas Island

Dive with sharks at Abu Dhabi's National Aquarium. Photo: National Aquarium

As the mercury rises and activities move indoors for the summer, the Department of Culture and Tourism — Abu Dhabi has launched a new tourism campaign called Summer Like You Mean It, inspiring travellers to visit the capital this season.

This includes promoting activities such as yoga at Louvre Abu Dhabi and swimming with tiger sharks at the National Aquarium.

Also part of the campaign is the Abu Dhabi Summer Pass, which will be rolled out with new offers and promotions across experiences, cultural sites and family-friendly attractions.

Visitors with a summer pass will get access to three of the emirate’s leading theme parks — Warner Bros World Abu Dhabi, Ferrari World Abu Dhabi and Yas Waterworld Abu Dhabi — all cultural sites, including presidential palace Qasr Al Watan and Qasr Al Hosn, plus free transportation via Yas Express and Abu Dhabi bus systems.

Specific details on where to buy a pass and how much it will cost will be announced in the coming weeks.

DCT — Abu Dhabi also stated that numerous hotel discounts and promotions will be unveiled over summer, with prices at top hotels across the region costing on average 30 per cent less during these months than in the high season, according to data collected from 2019 to 2021.

"Global travellers have their eyes on the Middle East — so now is the perfect time to be sharing Abu Dhabi with the world, shining a light on just how many unique and diverse experiences are waiting to be explored affordably in and around the UAE’s capital,” said Saleh Mohamed Saleh Al Geziry, director general for tourism at DCT — Abu Dhabi.

“This summer, we want travellers to experience the known and unknown of Abu Dhabi, uncovering the hidden gems of our destination — at their own pace, whether it’s the thrills of our world class indoor theme parks or the race of the Yas Marina Circuit, to the rich depth of culture and activities that ensure the whole family is inspired and entertained.”

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