As the mercury rises and activities move indoors for the summer, the Department of Culture and Tourism — Abu Dhabi has launched a new tourism campaign called Summer Like You Mean It, inspiring travellers to visit the capital this season.
This includes promoting activities such as yoga at Louvre Abu Dhabi and swimming with tiger sharks at the National Aquarium.
Also part of the campaign is the Abu Dhabi Summer Pass, which will be rolled out with new offers and promotions across experiences, cultural sites and family-friendly attractions.
Visitors with a summer pass will get access to three of the emirate’s leading theme parks — Warner Bros World Abu Dhabi, Ferrari World Abu Dhabi and Yas Waterworld Abu Dhabi — all cultural sites, including presidential palace Qasr Al Watan and Qasr Al Hosn, plus free transportation via Yas Express and Abu Dhabi bus systems.
Specific details on where to buy a pass and how much it will cost will be announced in the coming weeks.
DCT — Abu Dhabi also stated that numerous hotel discounts and promotions will be unveiled over summer, with prices at top hotels across the region costing on average 30 per cent less during these months than in the high season, according to data collected from 2019 to 2021.
"Global travellers have their eyes on the Middle East — so now is the perfect time to be sharing Abu Dhabi with the world, shining a light on just how many unique and diverse experiences are waiting to be explored affordably in and around the UAE’s capital,” said Saleh Mohamed Saleh Al Geziry, director general for tourism at DCT — Abu Dhabi.
“This summer, we want travellers to experience the known and unknown of Abu Dhabi, uncovering the hidden gems of our destination — at their own pace, whether it’s the thrills of our world class indoor theme parks or the race of the Yas Marina Circuit, to the rich depth of culture and activities that ensure the whole family is inspired and entertained.”
First day of Arabian Travel Market 2022 — in pictures:
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Visitors at the Dubai stand on the third day of the Arabian Travel Market held at Dubai World Trade Centre. Pawan Singh / The National -
Visitors at the Etihad stand. Pawan Singh / The National -
A Flynas advertisement on the first day of Arabian Travel Market. -
The Iraq stand. Pawan Singh / The National -
Visitors at the Qatar stand on the first day of Arabian Travel Market. -
Visitors at the Rotana stand. Pawan Singh / The National -
Children's toys on display at the Emirates stand. Pawan Singh / The National -
The Neom stand. Pawan Singh / The National -
The Armani stand. Pawan Singh / The National -
The Flynas stand. Pawan Singh / The National -
Performers dance at the Saudi Arabia stand on the second day of the Arabian Travel Market. Pawan Singh / The National -
Visitors take photos at the flydubai stand. Pawan Singh / The National -
The Jordan stand. Pawan Singh / The National -
The second day of Arabian Travel Market welcomed visitors from around the world. Pawan Singh / The National -
The event is considered a bellwether for the travel industry in the Middle East, offering an insight into the trends that will shape the year ahead. Pawan Singh / The National -
A total of 112 countries looking to revive their tourism numbers will be featured on the exhibition's show floor, from Japan to Jamaica and South Africa to Italy. Pawan Singh / The National -
People visit the South Africa stand at the Arabian Travel Market. Pawan Singh / The National -
A model of the Airbus A350-1000 at the Etihad stand on the first day of Arabian Travel Market held at Dubai World Trade Centre. All photos: Pawan Singh/The National -
More than 1,500 exhibiting companies are taking part in the four-day tourism showcase that will welcome about 20,000 visitors. -
Travel and tourism are starting to show signs of recovery from the impact of the coronavirus pandemic, with many companies starting to ramp up their recruitment as countries reopen their borders. -
Staff from Al Ain Zoo showing some birds and reptiles at the Abu Dhabi stand. -
Saudi Arabia has a major presence at this year's Arabian Travel Market, including representatives from Neom, the kingdom's $500 billion futuristic mega city. -
Arabian Travel Market is considered a bellwether for the travel industry in the Middle East, offering an insight into trends for the year ahead. -
Emirates airline launched its premium economy cabin at Arabian Travel Market. -
The Abu Dhabi stand at Arabian Travel Market was busy on the first day of the event. -
Artists showcasing handmade items at the Abu Dhabi stand. -
Staff from Al Ain Zoo introduce visitors to birds at the Abu Dhabi stand. -
Etihad Airways showcasing its economy class seats at Arabian Travel Market. -
The soaring price of oil and the impact of the war in Ukraine are tempering the travel industry's expected resurgence. -
Staff from Al Ain Zoo show visitors reptiles at the Abu Dhabi stand. -
The Darina holidays stand on the first day of Arabian Travel Market held at Dubai World Trade Centre in Dubai. -
Visitors at the Brussels stand. -
Visitors at the Maldives stand.
