Following four years of collaboration, IWC Schaffhausen announced yesterday that television presenter Raya Abirached would be coming on as its brand’s ambassador.
“To be an official part of the IWC Schaffhausen family is a great honor for me,” says Abirached. “IWC stands for distinguished craftsmanship and beautiful timepieces and the brand has been a great and constant support to the world of film and filmmaking which is my true personal passion. I’m looking forward to now sharing an even stronger bond with this brand.”
The announcement comes almost a year after the most recent collaboration between the two, when Abirached hosted the IWC event at the Dubai International Film Festival.
